The document is a guide on social media strategies provided during a webinar by GFAR. It covers various online media formats such as blogs, microblogs, social networking, video, podcasts, and collaborative sites, emphasizing their roles in publishing and communication. The discussion also touches on the relevance of traditional websites in the current digital landscape.

1. Social Media Induction Webinar
Provided by GFAR
Supported by Shared Services (CGIAR Consortium Office)
Peter Casier – GFAR Social Media Coordinator
p.casier@cgiar.org

2. I. What is typical for social media
•Web based
•Anyone can publish
•Any type of content
•Publication is easy
•Publication is immediate
•Enabling dialogue
•Easy distribution

3. II. The Online Media Buckets

4. Blogs
•Start of social media
•Centre piece of strategy
•Promote other content
•Boundaries blurred

5. Microblogs
•Fast, short, quick
•“Real-time” conversations
•Expand networks
•Large pool of information
•Easy to share

6. Social Networking
•Closely linked to microbloging
•Richer sharing enabled
•Personal, professional, organisational

7. Pictures
•Photo repositories

8. Video
•Video repository
•Vlogging
•New tools enable playlists,
webcasting, editing

9. Podcasts
•Repository of audio files
•Broadcast content, like radio

10. Slides and papers
•Slide presentation repository
•Now also for .pdf and .doc (papers)

11. Social Bookmarking
•The “socializing” of bookmarks

12. File Sharing
•Circumvents email attachments
•Collaborative file sharing

13. Collaborative Sites
•Geographically dispersed teams
publish online
•Often for manuals, documentation,
conferences

14. Webcasting
•Live web broadcasting
•Typically from events

15. The “other bucket”
•What’s leftover?

16. The “old” website
•Is there still a use for the “old” website?

17. III. The Online Media Strategies