The 5 Key Fundamentals of Success with Influencers

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This document discusses influencer marketing and provides tips for boosting ROI. It notes that 65% of brands plan to increase influencer spending to boost brand awareness, but 86% of marketers are unsure how to calculate influencer fees. The "5 commandments of influencer marketing" are outlined as thinking long term, testing and iterating campaigns, providing creative guidance, considering the influencer's perspective, and using an expert for campaigns. The document encourages marketers to think long term with influencer partnerships and test different influencers, platforms, and content to optimize campaigns.

Marketing

Influencers:
How to super-charge your
app growth

The workshop today…
Why Influencers?
The 5 commandments
Q & A

What percentage of brands plan on increasing
their spending on influencers?

What percentage of marketers are unsure how
to calculate fees?

According to Rakuten Marketing
“86% of marketers are unsure how to
calculate influencer fees”

Here are some secrets to help
you boost your ROI!

Commandments
Commandments
of influencer
marketing

It’s a marathon NOT a sprint
1.Think long term

Remember…
Think long term
Test & Iterate
Give creative guidance
Think from influencer’s perspective
Use an expert

Free Influencer consultation
Code: APS2018
Jidé Maduako
Jide@Yokenetwork.com
Thank ou!

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