AWS Summit 2011: Customer Presentation - NYTimes

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AWS Summit 2011: Customer Presentation - NYTimes

  1. 1. NYTimes.comVadim JelezniakovAWS Summit 2011
  2. 2. Next 10 min The Company Why CloudThe App Examples Progress So Far What’s Next
  3. 3. The New York Times Company The New York TimesThe International Herald Tribune The Boston Globe 15 daily newspapers 50 Web sites NYTimes.com Boston.com About.com
  4. 4. NYTimes.com’s StatsIn the US:38.1 mil unique users /month810 mil page views / monthWorldwide:62 mil unique users /month984 mil page views / month#1individual newspaper site#2 mediasite bloggers link to the most*#4 newsand information Web site comScore Report, April 2011 *Technoratis index
  5. 5. Why Cloud? Why AWS? Cost-EffectiveOn Demand Availability Scalability IaaS = Flexible Rapid Deployment Comprehensive
  6. 6. Why Cloud? Why AWS? Cost-EffectiveOn Demand Availability Scalability IaaS = Flexible Rapid Deployment Comprehensive
  7. 7. Why Cloud? Why AWS? Cost-EffectiveOn Demand Availability Scalability IaaS = Flexible Rapid Deployment Comprehensive
  8. 8. Examples On Demand Capacity - TimesMachineFlexibility - Times SkimmerScalability - User Generated Content (Comments)
  9. 9. TimesMachine (2007, 2008) 130 years of archives in 36 hours 400K objects, 4T of data S3, EC2, Hadoop http://timesmachine.nytimes.co m
  10. 10. Skimmer Private Beta (Feb 14th, 2009) http://www.nytimes.com/skimmer/
  11. 11. “SkimmerGate”11:00 News leaks toTechCrunch, GoogleFinance11:10 Average load on theinstance is 4011:15 Snapshotting theinstance, configuring theLB, testing12:00 Four Skimmerinstances load balanced,quality is restored1 hour - from prototype toproduction
  12. 12. Comments on Articles and Blogs
  13. 13. Rate and Review for Movies, Theater, Dining and Travel
  14. 14. We like To be able to scale quickly on demand We don’t likecalls from Systems team at 6PM on Fridays
  15. 15. Traffic Spikes - Add Capacity
  16. 16. Load Balancing / Security View
  17. 17. Everyone’s Favorites:Development Instances!
  18. 18. Gap Analysis• Load Balancing• Communication between instances• Talking back to existing Datacenter• Scaling up and back• Securing the instances
  19. 19. Tools Developed for the Cloud Nimbul Light Cloud Manager http://github.com/nimbul/nimbul Emissary Fast AMQP Messaging http://github.com/nimbul/emissar y CloudSource Simple SVN Deployment http://github.com/nimbul/cloudsourc e based on ServerMattic developed by WordPress
  20. 20. Progress So Far
  21. 21. NYTimes.com EC2 ExpansionClusters: from 2 to 100. Instances: from 30 to 400.
  22. 22. NYTimes.com EC2 Expansion 2009 2011EC2 DC in comparison with other DCsfrom 5% to 40% (VMs/instances count)
  23. 23. NYTimes.com EC2 ExpansionEC2 contributes ~26% of total operational cost across DCs (space, power, bandwidth)
  24. 24. What’s NextMulti-AZ and Multi-RegionSNS, SNS2SQS - in DevMulti-AZ MySQL RDSNeed smarter ELBNeedmulti-AZ support in VPC
  25. 25. email: vadimj@nytimes.comtwitter: @vadimjhttp://www.nytimes.comhttp://www.nytimes.com/skimmer/http://timesmachine.nytimes.comhttp://open.nytimes.comhttp://github.com/nimbul/ images licensed from http://www.dreamstime.com/

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