Getting into the News

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This document discusses different ways for individuals and organizations to get their information into news reports and coverage. It outlines press or news releases which are used to announce newsworthy information to journalists. It also mentions fact sheets and media kits which provide additional details on topics. The document notes that reporters rely on these materials from public relations professionals to learn about potential story ideas. It also briefly discusses directly contacting and "pitching" story ideas to reporters.

Education Business News & Politics

Getting into the News

C

14
H
A
P
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Copyright © Allyn and Bacon 2009

In the News . . .

Copyright © Allyn and Bacon 2009

What is News?

Press (or News) Releases

Why Do Reporters Rely on News Releases?

Fact Sheets

Media Kits

Pitching

“Die! Press Release!
Die! Die! Die!”

Contact Me
Barbara B. Nixon, Assistant Professor of Public Relations
Georgia Southern University

E-mail: bnixon@georgiasouthern.edu
Twitter: barbaranixon
Skype: barbara.b.nixon

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Getting into the News

1. Getting into the News

2. C 14 H A P T E R Copyright © Allyn and Bacon 2009

3. In the News . . . Copyright © Allyn and Bacon 2009

4. What is News?

5. Press (or News) Releases

6. Why Do Reporters Rely on News Releases?

7.

11. “Die! Press Release! Die! Die! Die!”

12. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon