Learn how to grab the attention of business travelers by using communication and collaboration tools that engage them naturally. Develop expertise in delivering the right information to the right travelers at the right moments throughout the life of the trip.
Explore highly effective tactics, from simplifying the portal interface to exploiting enterprise social networks to connecting people with the right content online.
Influence good decision-making by engaging travelers through the channels they're already using.
Featuring:
* Miriam Moscovici, director of emerging technologies at BCD Travel
* Steve Sitto, manager for corporate travel and small meetings at Roche
* Michelle De Costa, global travel manager at Sapient
Getting in sync -- Tools for communicating with business travelers
1. Getting in sync – Tools for
communicating with business travelers
Tuesday, February 14, 2012
Miriam Moscovici, BCD Travel
Steve Sitto, Roche
Michelle De Costa, Sapient
Kevin May, Tnooz / Moderator
2. Our Panelists
Miriam Moscovici Michelle De Costa
BCD Travel Sapient
Steve Sitto Kevin May
Roche Tnooz / Moderator
2 Copyright BCD Travel 2012
4. Getting in sync – Tools for
communicating with business travelers
Miriam Moscovici, BCD Travel
Steve Sitto, Roche
Michelle De Costa, Sapient
Kevin May, Tnooz / Moderator
5. Modern Communication Channels
What they are NOT:
Your typical corporate intranets or brochure-ware
Email blasts
What they are:
Collaborative
Just in time
Relevant to the audience
Multi-modal
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6. Taking Inventory
Web site – links to useful information
Digest / Newsletter– education and
non-breaking news
Email
Breaking news
Targeted automation
Mobile
SMS / Text
Application push messaging
Social Enterprise
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7. The Social Enterprise is Here
The social enterprise is becoming ubiquitous
“Crowdsourcing” drives productivity
Useful across every team
HR
Marketing & Communications
Commercial organizations
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9. Travel Program Influence
Improve the visibility of the travel program goals
One to Many Communications
Understanding and engaging travelers
Comprehensive, actionable picture of performance
Achieving “better than policy” results
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10. Roche Social Enterprise
Gaining feedback on suppliers to enhance supplier
management
Communicating with travelers during emergency events–
dynamic reactions to evolving situations.
Promoting traveler participation and program knowledge by
using incentives
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11. Sapient finds success by
Crowd-sourcing intelligence by observing illuminating road
warrior discussions
Identifying opportunities early and being proactive by getting
involved in the process
Supporting the corporate goals of collaboration and efficient
communication
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13. Community Management Framework
Content Moderation
Community Nurturing
Traveler Support
Social Intelligence
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14. Step 1: Build the Community
Engage most-vocal
employees/stakeholders
Consider specialty
groups
Encourage community
participation in all
communications
Turn travel managers
into subject matter
experts
Assign a community
manager to nurture and
facilitate communication
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15. Step 2: Create Robust Content
Post weekly news highlights - e.g., preferred suppliers
Post updates to policy linking to longer docs
Post key travel alerts – linking to news sites or RSS mashup
Develop list of internal
blogging topics
Create “reader’s digest”
versions for mobile
Pass along industry’s finest
• Use your suppliers!
Build eminence
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17. Step 3: Monitoring and Triage
Encourage community
members to assist each other Enable immediate engagement and
Solicit solutions to common resolution of problems in a forum
where the community can realize and
questions benefit from common solutions.
Establish a triage
Encourage Q&A in this forum
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18. Extra Credit: Event or Project Management
Explore separate private
groups to support events
and projects
Support communication
and collaboration for
strategic initiatives.
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19. Step 4: Grow the Community
Add community link to email
signatures, invoices, etc.
Link to the group whenever possible
Increase Travel Program visibility on
social enterprise
Highlight community benefits regularly
Join and participate in related groups
Disaster recovery / Security
HR/New Hires
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20. Step 5: Measure & Share
Number of members
Diversity of
membership
Participation levels
Selected anecdotal
evidence
Number of postings
by topic
Number of issues
presented/resolved
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22. For More Information
Replay and presentation from today’s webinar available at
www.tnooz.com in a few days
Please subscribe to Tnooz’s FREE daily newsletter at
www.tnooz.com/newsletter/
For more information about BCD Travel’s services,
visitwww.bcdtravel.com/aw/home/Global_site_80195/en_us/
Content/Information_Center_41422/~bmk/Research_Reports
_White_Papers/
22 Copyright BCD Travel 2012
23. Getting in sync – Tools for
communicating with business travelers
Thank you!
Editor's Notes
Show social media
Show a text message or phone face
New featuresold platformsentirely separate enterprise collaboration platforms
Build interest in the Global Travel program through dynamic and innovative communications platformCreate centralized community and generate awareness for site to minimize email to travel program stakeholders
Improve the ambient awareness of market changes; engage travelers with relevant informationOptimize real-time communications for all Risk Management related alertsClearly define Compliance and Spend policy goals as they are updated