This document outlines Jim Banks' 40 minute presentation on using Facebook ads to dominate your industry. He will cover best practices for using Facebook pixels to track user behavior, optimize Facebook ad campaigns, and analyze ad performance. The presentation also provides an overview of tactical bidding strategies, campaign structure, tools for creation of ads, and how Facebook ads can be leveraged as the future of digital marketing. The goal is to teach attendees how to be the "800 pound gorilla" in their industry through effective use of Facebook advertising.

1. HOW TO BE
THE
800 POUND
GORILLA IN YOUR SPACE
USING FACEBOOK ADS
Jim Banks - CEO
Spades Media
www.spadesmedia.com
#SEARCHCAMP @JIMBANKS

3. I’ve got 40
minutes……

4. It’s nearly
lunchtime……

5. It’s the second
day……

6. WE
ARE
ALL
SCREWED

7. Facebook
Ads
Are
Complicated
SEARCHCAMP @JIMBANKS

8. Because
Facebook
Make
Them
So
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9. Because
Advertisers
Make
Them
So
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10. Kevin Colleran

18. LET’S JUMP IN….
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19. SOME OF THE
BRANDS WE WORK WITH

20. Who Am I?

21. WHAT ARE
WE COVERING?

22. IN THE NEXT 40 MINUTES….
Facebook Pixel - Dos and Don’ts
Facebook Analytics
Tactical Bidding Strategies
Campaign/Adset/Ad Best Practise
Tools
How to be the “gorilla”
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23. Why are you
talking about
Facebook and
pixels at a search
conference
Jim?

24. E BIGGEST CAUSE OF POOR P

25. PIXELS ARE THE
FOUNDATION FOR
SUCCESS

26. PIXELS ARE THE
FOUNDATION FOR
SUCCESS

27. YOU NEED YOUR FACEBOOK PIXEL FOR….
Analytics
Audience Creation
Optimisation
Remarketing
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28. SO…
JUST FOR FUN…..

30. https://goo.gl/XJFkU6

63. FACEBOOK PIXEL - DO’S AND DON’TS
Only have one
Where possible use Standard Events
ViewContent
Search
AddToCart
AddToWishlist
InitiateCheckout
AddPaymentInfo
Purchase
Lead
CompleteRegistration
Have it on EVERY page
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64. ANALYTICS
Will be better than GA
Unknown treasure
Omni-Channel view
Remarketing
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68. TACTICAL BIDDING STRATEGIES
Video
Manual Bidding
Carpet Bombing
Bully Method
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69. CAMPAIGN / AD SET / AD STRATEGY
Campaigns by tactic
Ad set by gender / age
Exclusions
Relevance Score / Frequency / Positive
Feedback / Negative Feedback
You’ll know when it’s time to change out ads
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70. TOOLS

71. HTTPS://WWW.SPADESMEDIA.COM/CONNECTIO/

73. HTTPS://WWW.BIGBIGADS.COM

75. HTTPS://WWW.FACEBOOK.COM/ADS/CREATIVEHUB

76. HTTPS://WWW.FACEBOOK.COM/BLUEPRINT

77. HTTPS://MANYCHAT.COM/

81. Facebook Ads Are
The Future

82. Thank You
JIM.BANKS@SPADESMEDIA.COM
WWW.SPADESMEDIA.COM
M.ME/SPADESMEDIA