this is the keynote presentation i delivered may 2nd at the GetSatisfaction customer conference. the topics discussed: content marketing. customer community. facebook's growth using community content and more
As you explore your career options it's important to know that your prospective employers are finding information about you online. This keynote presentation at Whittier College's first career summit provides an overview of steps to take control of your digital brand.
CCA Design MBA Talk - Jascha Kaykas-Wolff - @kaykas - @mindjetJascha Kaykas-Wolff
Guest lecture at the CCA Design MBA program. visual thinking and agile process = innovation. How can we bring in social engagement to fuel enterprise innovation? It's about harnessing emotion productively.
Resources: http://bit.ly/visualthinker
Planning a Content Strategy for Every SituationKapost
Jesse Noyes of Kapost explains how to build an efficient content marketing operation in your organization, and the key processes necessary for every situation.
Content Rising Summit 2015: The Content Standard Case StudySkyword Inc.
Skyword Director of Marketing Ruben Sanchez and Content Marketing Manager Ted Karczewski present on the lifespan and growth of their premier media property the Content Standard.
Get started with the Kapost Content Gallery and the Kapost Content Planner, two new packages helping you take control of your B2B marketing strategy today.
Watch the 15-minute webinar recording here: http://bit.ly/1KOEvqH
As you explore your career options it's important to know that your prospective employers are finding information about you online. This keynote presentation at Whittier College's first career summit provides an overview of steps to take control of your digital brand.
CCA Design MBA Talk - Jascha Kaykas-Wolff - @kaykas - @mindjetJascha Kaykas-Wolff
Guest lecture at the CCA Design MBA program. visual thinking and agile process = innovation. How can we bring in social engagement to fuel enterprise innovation? It's about harnessing emotion productively.
Resources: http://bit.ly/visualthinker
Planning a Content Strategy for Every SituationKapost
Jesse Noyes of Kapost explains how to build an efficient content marketing operation in your organization, and the key processes necessary for every situation.
Content Rising Summit 2015: The Content Standard Case StudySkyword Inc.
Skyword Director of Marketing Ruben Sanchez and Content Marketing Manager Ted Karczewski present on the lifespan and growth of their premier media property the Content Standard.
Get started with the Kapost Content Gallery and the Kapost Content Planner, two new packages helping you take control of your B2B marketing strategy today.
Watch the 15-minute webinar recording here: http://bit.ly/1KOEvqH
Google Shopping is the biggest opportunity in digital retail right now. Learn how to build, enhance and optimise your campaigns to supercharge performance.
As presented by Chris Rowett at eCommerce Show North 2018 on 7th November 2018.
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Cleveland HubSpot User Group (HUG): Working Video into MarketingPR 20/20
Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Website personalization trends and techniques 2018Smart Insights
Learn the latest best practices with examples from the Smart Insights summit talk on personalization across web, email and media platforms using AI and machine learning.
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
* How to use your event's premium content to compete with free content online
* 10 ways to slice your event's content into value-add content
* Measuring the effectivenss of your content marketing
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
You will learn 2 things:
1. Learn to build an engaged partner network by aligning right people between organizations to achieve right business results.
2. Mature your partner network using a predictable method.
If you are interested to learn more, join the Smart Partnering Method group on Linkedin. Send me an email if you have questions.
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qual...Sales Hacker
Revenue Summit 2018 San Francisco
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qualification
Speakers:
Jaimie Buss - VP of Sales in Americas, Zendesk
Ran Xiao - Director of Sales & Customer Operations, Zendesk
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Northeastern Case Study: Testing and Scaling LinkedIn CampaignsLinkedIn
Chris Aldrich, Marketing Manager at Northeastern University, talks about his ability to test and scale a sophisticated marketing strategy on LinkedIn's marketing platform.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
From the B2B Content2Conversion Conference, with:
Paul Burgess, Director, Online Marketing, Time Warner Cable Business Class
Heather Berggren, Global Demand Generation Manager, Enterprise Solutions Group, Dell
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.
In fact, just 42% of marketers say they're effective at content marketing.
This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!
Beyond Cold Calling: Bridging Social Selling with Inside Sales for A Winning ...InsideSales.com
Featuring Ken Krogue, President and Founder at InsideSales.com, and Koka Sexton, Social Selling Expert at LinkedIn
Ken Krogue made headlines in 2014 when he declared that cold calling was dead. The writing's on the wall: the sales process has fundamentally changed and buyers are harder to reach than ever before. Many traditional sales organizations still mistakenly believe the quickest and most effective way to set up meetings with prospects is dialing alone. Instead, a better strategy is to leverage social selling on LinkedIn to help speed up the process, warm up the introduction and land the account. Join Ken and LinkedIn's Koka Sexton (recognized by Forbes as one of the world's most influential social selling leaders) for an engaging discussion on how to use LinkedIn to create a winning strategy that will result in more conversations -- and ultimately, more closed deals.
In this webinar, you will learn:
-How to use LinkedIn to create your professional brand, find the right prospects and engage customers
-Best practices for closing deals faster with social signals
-Four simple steps you can do tomorrow to help you win
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Google Shopping is the biggest opportunity in digital retail right now. Learn how to build, enhance and optimise your campaigns to supercharge performance.
As presented by Chris Rowett at eCommerce Show North 2018 on 7th November 2018.
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Cleveland HubSpot User Group (HUG): Working Video into MarketingPR 20/20
Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Website personalization trends and techniques 2018Smart Insights
Learn the latest best practices with examples from the Smart Insights summit talk on personalization across web, email and media platforms using AI and machine learning.
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
* How to use your event's premium content to compete with free content online
* 10 ways to slice your event's content into value-add content
* Measuring the effectivenss of your content marketing
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
You will learn 2 things:
1. Learn to build an engaged partner network by aligning right people between organizations to achieve right business results.
2. Mature your partner network using a predictable method.
If you are interested to learn more, join the Smart Partnering Method group on Linkedin. Send me an email if you have questions.
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qual...Sales Hacker
Revenue Summit 2018 San Francisco
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qualification
Speakers:
Jaimie Buss - VP of Sales in Americas, Zendesk
Ran Xiao - Director of Sales & Customer Operations, Zendesk
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Northeastern Case Study: Testing and Scaling LinkedIn CampaignsLinkedIn
Chris Aldrich, Marketing Manager at Northeastern University, talks about his ability to test and scale a sophisticated marketing strategy on LinkedIn's marketing platform.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
From the B2B Content2Conversion Conference, with:
Paul Burgess, Director, Online Marketing, Time Warner Cable Business Class
Heather Berggren, Global Demand Generation Manager, Enterprise Solutions Group, Dell
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.
In fact, just 42% of marketers say they're effective at content marketing.
This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!
Beyond Cold Calling: Bridging Social Selling with Inside Sales for A Winning ...InsideSales.com
Featuring Ken Krogue, President and Founder at InsideSales.com, and Koka Sexton, Social Selling Expert at LinkedIn
Ken Krogue made headlines in 2014 when he declared that cold calling was dead. The writing's on the wall: the sales process has fundamentally changed and buyers are harder to reach than ever before. Many traditional sales organizations still mistakenly believe the quickest and most effective way to set up meetings with prospects is dialing alone. Instead, a better strategy is to leverage social selling on LinkedIn to help speed up the process, warm up the introduction and land the account. Join Ken and LinkedIn's Koka Sexton (recognized by Forbes as one of the world's most influential social selling leaders) for an engaging discussion on how to use LinkedIn to create a winning strategy that will result in more conversations -- and ultimately, more closed deals.
In this webinar, you will learn:
-How to use LinkedIn to create your professional brand, find the right prospects and engage customers
-Best practices for closing deals faster with social signals
-Four simple steps you can do tomorrow to help you win
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Content Marketing and PR: How Cision Has Embraced The ShiftCision
Join Cision's Content Marketing Manager, Teresa Dankowski, and Director of Marketing, Brandon Andersen, as we pull back the curtain and give you a glimpse into how Cision US's marketing department does content marketing. We'll walk you through how we shifted from traditional PR and marketing roles to an integrated marketing team, and the best practices we've learned along the way.
In this complimentary 60-minute webinar, we will discuss how:
-Cision "practices what it preaches" when it comes to content marketing and PR
-Traditional PR roles have shifted into new job functions
-PR has spread to other job functions across the organization as a result of content marketing
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Knowledge engineering: from people to machines and back
#getsuccess @kaykas
1.
2.
3. Content Marketing
Is The Gold Rush
jascha kaykas-wolff
cmo
Get Satisfaction Customer Conference
May 2, 2013
4.
5. 91% of B2B Marketers Use Content Marketing
56% of B2B marketers
create content in-house
exclusively, an increase
of 18% over 2011
CMI & Marketing Profs: Benchmarks 2013
6. 91% of B2B Marketers Use Content Marketing
56% of B2B marketers
create content in-house
exclusively, an increase
of 18% over 2011
CMI & Marketing Profs: Benchmarks 2013
1% of B2B marketers
outsource all content
creation and 43% use a
combination of in-house
and outsourced content
creation
7. 91% of B2B Marketers Use Content Marketing
56% of B2B marketers
create content in-house
exclusively, an increase
of 18% over 2011
CMI & Marketing Profs: Benchmarks 2013
1% of B2B marketers
outsource all content
creation and 43% use a
combination of in-house
and outsourced content
creation
65% of large companie
outsource content
creation and 44%
overall outsource B2B
content creation
10. Mindjet: Enterprise Collaborative Work Management
1
Million
Users
Limited
Engagement
“Going
to
dinner”
Poking
2006
February
Opened
to
everyone
over
13
2007
Allowed
Businesses
To
Create
Pages
2008
Allowed
Third
Parties
to
Create
Content
12. @kaykas@kaykas
Get Satisfaction Customer Conference
42
Million
business
pages
9
Million
Apps
1.1
Billion
Monthly
Users
584
Million
Daily
Engaged
2.7
Billion
Likes
a
day
250
Million
Photos
Uploaded
daily
20
Minutes
spent
per
visit
25. @kaykas@kaykas
Get Satisfaction Customer Conference
• Create engaging
content
• Pay to promote it
• Extend reach with
tags/likes/shares
• Increase traffic
back to blog
Awareness
26. @kaykas@kaykas
Get Satisfaction Customer Conference
• Create engaging
content
• Pay to promote it
• Extend reach with
tags/likes/shares
• Increase traffic
back to blog
Awareness
27. @kaykas@kaykas
Get Satisfaction Customer Conference
• 420% Increase in blog traffic
• 300% Increase in Facebook views
• 1200 Likes
• Over 800 Shares
• 1320% Increase in reach*
• 3100% Increase in impressions*
*Isolated effect of social advertising
Awareness
41. @kaykas
• Look To Alternative Operational Models
@kaykas
fb.me/kaykas
linkedin.com/in/kaykas
jascha@mindjet.com
42. @kaykas
TAKEAWAYS
• Look To Alternative Operational Models
@kaykas
fb.me/kaykas
linkedin.com/in/kaykas
jascha@mindjet.com
43. @kaykas
TAKEAWAYS
• Look To Alternative Operational Models
• Enable Your Community To Create Content
@kaykas
fb.me/kaykas
linkedin.com/in/kaykas
jascha@mindjet.com
44. @kaykas
TAKEAWAYS
• Look To Alternative Operational Models
• Create Advocacy For The Buying Journey
• Enable Your Community To Create Content
@kaykas
fb.me/kaykas
linkedin.com/in/kaykas
jascha@mindjet.com
45. @kaykas
TAKEAWAYS
• Look To Alternative Operational Models
• Pay Attention & React To Your Community
• Create Advocacy For The Buying Journey
• Enable Your Community To Create Content
@kaykas
fb.me/kaykas
linkedin.com/in/kaykas
jascha@mindjet.com
Thank you!
Editor's Notes
Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
Mindjet bridges the gap between ideas and execution. Providing tools that help teams brainstorm, organize their ideas and plans and then act on initiatives, we have a potentially broad competitive set. Yet, content providers like Box and Yammer have featured our integrations because of the valuable content we provide them.
