AdWords offers different types of ad formats for advertisers to target diverse customer segments, including text ads in search results, image and responsive ads on publisher websites, video ads on YouTube, Gmail ads, call only ads, app promotion ads, and shopping ads. The right ad type should be selected based on an advertiser's goals and to best reach their most potential customers, depending on audiences' online media habits. Specific campaign types are needed to use different ad formats, like display network campaigns for image ads.

1. [With the right ad type]
Get
Your ads on Google
D i g i t a l F e r r y

2. So you have
decided
to advertise on
Google

3. But text ads in
search results
page is not the
only option you
have,
Do you know
that?

4. AdWords offer different types of ad
formats to advertisers, to target diverse
customer segments.
Reach your most potential audience with
the right ad, as per their interests.

5. AdWords Ad Types
for every advertiser

6. Text ads
in search results

7. Image ads (banner ads)
on publisher web sites

8. Responsive ads
on publisher web sites
• Just add ad text, images and
logo in AdWords.
• AdWords will automatically
create different ad types.
• Ads will automatically adjust
their size, appearance, and
format to fit available ad spaces.

9. Video ads
on YouTube

10. Gmail ads
Reach customers on Gmail

11. Call only ads
• Encourage people to call your
business.
• Only appear on devices that
can make phone calls.
• Clicks on these ads send
potential customers to call you
from their smart phones.

12. App promotion ads
Promote your mobile apps across
search, display, YouTube and
Google play.

13. Shopping ads
Shopping ads display an image of
the product, a title, price and store
name. Currently available only in
selected countries.

14. Things to remember
Select an ad type based on your advertising goals.
Choose an ad type that is best suited to reach your most potential
customers, based on their online media habits.
Specific campaign type is needed to use different ad formats in AdWords.
For example if you want to promote image ads, you should select display
network campaign type.
You can use multiple campaign and ad types in a single AdWords account.

15. Thank you for watching!
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