Get Your ACT! Together
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Most people have heard of Customer Relationship Management (CRM) but not everyone knows what they can do with such a system. ACT! by Sage is an inexpensive CRM application specifically designed for SMEs. This presentation gives a brief introduction.
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The document discusses the importance of data quality and having a data strategy. It notes that poor quality data can lead to skewed analysis, improper campaign targeting, and wasted resources. It also outlines steps for improving data quality such as data audits, profiling data sources, data cleansing, and establishing business rules for data management. Maintaining high quality data requires both internal processes and leveraging external data services and is a key part of building data as a strategic asset for the business.
TSC linkedin comprehensive business marketing
LinkedIn is a useful tool for digital business marketing and prospecting. Key aspects include building a detailed LinkedIn profile, searching for prospects using filters, connecting with prospects organically or through personalized messages, collecting contact information to import into a CRM, and engaging prospects through content like articles, videos and webinars. Tracking engagement through tools like Constant Contact allows optimizing multi-touch automated marketing campaigns to qualified prospects over time.
New Age Summit 2006 Presentation
This document provides an overview of CRM (customer relationship management), including definitions of CRM, marketing automation, salesforce automation, and key performance indicators. It discusses how CRM integrates people, processes, and technology to maximize customer relations. Examples are given of how CRM can help with lead management, sales pipeline management, and other customer-facing processes. The importance of customers is emphasized throughout.
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