Most people have heard of Customer Relationship Management (CRM) but not everyone knows what they can do with such a system. ACT! by Sage is an inexpensive CRM application specifically designed for SMEs. This presentation gives a brief introduction.
Crm stream step 2 m-hance with sharepoint - m-hance three steps to microsof...m-hance
m-hance: Three Steps to Success Event took place in Central London on 12th May 2015 and attended by our Microsoft Dynamics experts and customers looking to see how their ERP and CRM software can help them exceed business objectives. The event was delivered across 2 separate streams: a Microsoft Dynamics GP stream for finance professionals; and a Microsoft Dynamics CRM stream for marketing/support managers.
Slidedeck used for an interactive OneCafé at Orbit One Ghent.
The presentation touches on four important ingredients of a marketing automation solution. The solution presented is Microsoft Dynamics CRM combined with ClickDimensions.
http://www.orbitone.com
http://www.clickdimensions.com
Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued.
You’ve heard the word “Salesforce” being thrown around by small and big enterprises, but you have no idea if your business needs it? If you’re running a business that’s growing just the way you want it to, you will probably need Salesforce CRM sooner than later. But first things first—learn what Salesforce CRM is, how it works and how you should use it to support your day to day operations.
Read the blog in detail
http://suyati.com/how-salesforce-crm-works-and-uses/
For any information on our Salesforce capabilities, email services@suyati.com.
http://suyati.com/
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Download the accompanying slides.
Most people have heard of Customer Relationship Management (CRM) but not everyone knows what they can do with such a system. ACT! by Sage is an inexpensive CRM application specifically designed for SMEs. This presentation gives a brief introduction.
Crm stream step 2 m-hance with sharepoint - m-hance three steps to microsof...m-hance
m-hance: Three Steps to Success Event took place in Central London on 12th May 2015 and attended by our Microsoft Dynamics experts and customers looking to see how their ERP and CRM software can help them exceed business objectives. The event was delivered across 2 separate streams: a Microsoft Dynamics GP stream for finance professionals; and a Microsoft Dynamics CRM stream for marketing/support managers.
Slidedeck used for an interactive OneCafé at Orbit One Ghent.
The presentation touches on four important ingredients of a marketing automation solution. The solution presented is Microsoft Dynamics CRM combined with ClickDimensions.
http://www.orbitone.com
http://www.clickdimensions.com
Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued.
You’ve heard the word “Salesforce” being thrown around by small and big enterprises, but you have no idea if your business needs it? If you’re running a business that’s growing just the way you want it to, you will probably need Salesforce CRM sooner than later. But first things first—learn what Salesforce CRM is, how it works and how you should use it to support your day to day operations.
Read the blog in detail
http://suyati.com/how-salesforce-crm-works-and-uses/
For any information on our Salesforce capabilities, email services@suyati.com.
http://suyati.com/
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Download the accompanying slides.
We recently published a new strategy guide: 50 Conversion Tips to Ignite Lead Generation. The guide includes tips to optimize content, calls-to-action, landing pages, opt-in forms, and thank you pages. To give you a deeper look at the insights covered in this strategy guide, we've created this presentation.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
In this presentation, we will delve into a variety of techniques designed to enhance your communication skills, empowering you to excel as a communicator. Whether in your professional or personal life, these methods aim to elevate your relationships and foster meaningful connections.
From Fans and Followers to Customers and Advocates: Social CRM Presentation a...Jacob Morgan
Brent Leary and I had the opportunity to present the first ever session on Social Customer Relationship Management (Social CRM) at Blog World Expo 2010 in Las Vegas. The session is not about social media but instead looks at business applications of customer strategy and the evolution of CRM to Social CRM.
How to Design Email Landing Pages That Convert Litmus
No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.
In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful campaign experiences.
Why You Must Teach Your Business Communication Course within a Mobile Context...Bovee and Thill
Mobile has become the primary communication tool for many business professionals, including a majority of executives under the age of 40. In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
Nine-two percent of executives own a smartphone they use for business. Eighty-six percent of executives use their tablet and 72 percent use their smartphone to conduct research for products or services for the business by which they’re employed.
Two-thirds of small businesses say they wouldn’t be able to survive without mobile technology. More than 50 percent of small businesses use mobile for remote work.
Small businesses are increasingly reliant on mobile apps for day-to-day operations.
Three-quarters of small businesses report they use mobile apps. The most popular app usage (in rank order) is for GPS/navigation, social media marketing, document management, location-based services, time management, travel and expense tracking, debit/credit payments in the field, and conferencing.
Whether the day-to-day focus is business management, marketing, sales, SEO (search engine optimization), social media, advertising, software development, or customer relationship management, the mobile device is increasingly becoming the dominant tool for work and communication. As a result, it should become a chapter-by-chapter topic in every business communication classroom by 2015.
Mobile Business Communication and Collaboration, Interpersonal Communication,...Bovee and Thill
What should you be teaching your students about mobile business communication and collaboration, interpersonal communication, and business etiquette? This presentation gives you just a glimpse.
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We recently published a new strategy guide: 50 Conversion Tips to Ignite Lead Generation. The guide includes tips to optimize content, calls-to-action, landing pages, opt-in forms, and thank you pages. To give you a deeper look at the insights covered in this strategy guide, we've created this presentation.
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In this presentation, we will delve into a variety of techniques designed to enhance your communication skills, empowering you to excel as a communicator. Whether in your professional or personal life, these methods aim to elevate your relationships and foster meaningful connections.
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Why You Must Teach Your Business Communication Course within a Mobile Context...Bovee and Thill
Mobile has become the primary communication tool for many business professionals, including a majority of executives under the age of 40. In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
Nine-two percent of executives own a smartphone they use for business. Eighty-six percent of executives use their tablet and 72 percent use their smartphone to conduct research for products or services for the business by which they’re employed.
Two-thirds of small businesses say they wouldn’t be able to survive without mobile technology. More than 50 percent of small businesses use mobile for remote work.
Small businesses are increasingly reliant on mobile apps for day-to-day operations.
Three-quarters of small businesses report they use mobile apps. The most popular app usage (in rank order) is for GPS/navigation, social media marketing, document management, location-based services, time management, travel and expense tracking, debit/credit payments in the field, and conferencing.
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With the notion of radical connectivity, for example, many communication experiences are no longer about “batch processing” large, self-contained documents. Instead, communication is taking on the feel of an endless conversation, with recipients picking up smaller bits of information as needed, in real time, from multiple sources.
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3. TD Ameritrade: Aligning form with function The main idea of “choose TD Ameritrade” is echoed from the webpage tab, through the introductory text, and down to the specific details.
4. TD Ameritrade: Aligning form with function The headline and introductory paragraph address universal concerns among investors.
5. TD Ameritrade: Aligning form with function These six supporting points—each of which reflects a key audience need—back up the top-level message of “A better way to invest.”
6. TD Ameritrade: Aligning form with function Each of the six supporting points is presented at four levels of detail: The short message of the button labels at the far left The simple visual icon A short paragraph with a headline that echoes the audience need Additional pages with full details
7. TD Ameritrade: Aligning form with function The down-then-across flow wraps around this single “hotspot,” an endorsement from a well-known source that boosts the credibility of the company’s promotional message.
On this expertly written and designed webpage, TD Ameritrade echoes back the concerns that individual investors are likely to have when selecting a stockbroker. Notice how well the writing moves the reader from the high-level message to six individual supporting points—each of which is a major audience need—and then on to more detailed information. The clean, focused design is equally effective and works in close harmony with the text. The layout guides the reader’s eye from the upper left corner, downward to the six key support points, and then across to the right for additional layers of detail. If the eye follows this circular flow, it ends up in the single “hotspot” on the screen, the Kiplinger’s endorsement/call to action block.
The choose-choose-choose repetition flows naturally down the left side of the screen.
Along the way down the page, readers encounter a short headline with promotional promise and a brief paragraph that starts to pay off that promise.
The six supporting points provide the next level of proof to support the high-level message
For each of the six points, the page flows naturally across, from the labeled link to the short subheading and its accompanying detail paragraph and on to a link that provides the final level of detail.
Unlike many webpages that hit visitors with multiple visual hotspots that pull the eye back and forth, this screen has a single dominant grabber that doesn’t impede the main messaging flow. The reader’s attention might get pulled over there momentarily, but it’s easy to absorb that endorsement message and then continue with the main flow of the page.The hotspot also works well as a concluding call-to-action (“Open an Account”) for visitors who’ve followed the circular flow and read enough to be convinced.
The circular flow from top left corner, down the left side, across to the bottom right corner and then up to the hotspot takes the reader from the high-level message, through the support points at successive level of detail and delivers them directly to the call the action. Whether the reader’s eye is grabbed first by the “A better way to invest” headline or the “#1” endorsement hotspot and then moves over to the headline, this webpage is also a great example of the “AIDA” model in action: get their attention, build interest with some intriguing claims, increase desire by supporting those claims, and then ask for a decision.