1. Khatim Abbas
CRM & Digital Marketing Professional
Khatim AbbasContent & design by:
Portfolio
2. Welcome! 3
Track Record (1) 4
Track Record (2) 5
Track Record (3) 6
Track Record (4) 7
Track Record (5) 8
Track Record (6) 9
Practical Skills 10
High Organisation 11
Mutlitasking Abilities 12
E-mail Marketing Software 13
Template Design (HTML, CSS) 14
Design & Content 15
Education-based Marketing 16
Live Support & Web Tracking 17
CRM for Sales & Marketing 18
CRM for Account Management 19
CRM for E-commerce Integration 20
CRM for DM Intelligence 21
CRM for Reporting 22
Management Reporting (1) 23
Management Reporting (2) 24
Work Experience 25
Employment History 26
Recommendation 27
Contact 28
Content
Digital MarketingDigital MarketingMarketingMarketing
EE--commercecommerceCRMCRM
Editing & CopywritingEditing & Copywriting
Email Marketing StrategyEmail Marketing Strategy
B2CB2C
B2BB2B
SEO, SEM, SEA & SMMSEO, SEM, SEA & SMM
Lead GenerationLead Generation
EE--mail Marketingmail Marketing
IT & SoftwareIT & Software
Market ResearchMarket Research
DutchDutch
Testing & AnalysisTesting & Analysis
Customer RetentionCustomer Retention
eCampaign ExecutioneCampaign Execution
ArabicArabic
Web DesignWeb Design
Online SalesOnline Sales
Marketing automationMarketing automation
MonitoringMonitoring
PRPR
KPI & ROIKPI & ROI
CommunicationCommunication
2
HTML, CSSHTML, CSS
3. Welcome!
Welcome to my office!
I mostly like my work office tidy & organised. It enhances my productivity & improves my organisation.
53
4. Track-record (1)
As a digital marketing professional, I have convinced decision-makers at renowned organisations and blue-chip
companies of the services I was promoting and converted some of them into recurring clients with maximum
satisfaction!
54
5. Track-record (2)
Through exclusive image building, a dominant online presence realisation & a careful design of automated CRM-
based electronic correspondence (email templates & PDF attachments), I have contributed to the closing of
five-figure deals in the past! A total of 5 out of 10 quotations on the list below were won & invoiced, later.
55
6. Track-record (3)
Through a combination of e-mail marketing, newsletter promotion advertising, email-sent online surveys & digital
incentive retention schemes, committing myself to a strictly educational & case-study based (non-aggressive)
digital marketing approach, I can have customers willingly come for more value!
56
7. Track-record (4)
After a long rewarding cross-functional relationship, I convinced a friendly & loyal customer of us taking care of their
complete multilingual search engine optimisation (SEO) translation services to one of their new clients, upon which
their client was “handed over” to us with complete “trilateral agreement”, satisfaction & appreciation!
57
8. Track-record (5)
I helped many companies, like the one below, realise their product internationalisation objectives in 23 countries by
promising & delivering value for their money through website localisation & quality translation of their marketing
material & product specifications.
58
9. Track-record (6)
I also helped IT and software solution companies, like the one below, further develop their SaaS offering and grow
their international customer-bases & sales performance thanks to the value proposition of localising their flag-ship
web shop software into the six “most profitable languages”.
59
11. High Organisation
I am used to having my applications in one place. Otherwise, I will just open more windows & run multiple
applications & operations at the same time. As long as my screen does not freeze, I will have no worries!
511
12. Multitasking Abilities
I can handle big amounts of information at the same time & I never lose sight of my schedule, deadlines, priorities or
communication. I always see the forest through the trees, even when it “rains emails”, through proper tagging &
labeling.
512
13. E-mail Marketing Software
I am also an experienced user of e-mail marketing software for targeted e-mail marketing campaign execution,
whether white-label, enterprise or SaaS. Respondents lists can be imported directly or manually from (integrated)
online subscription system or from our CRM system if CRM system-based e-mail marketing needs “massive support”.
513
14. Template Design (HTML, CSS)
I can take charge of the look, feel & content of sales & marketing template-based correspondence, to convey the
right business image & message, whether in email templates, news-letters, webpages, landing pages or CRM-
automated PDF templates, using my skills in basic graphic design & HTML, CSS & JavaScript code manipulation.
514
15. Design & Content
I have more than 5 years of experience in website building, link-building, SEO optimization, SEO copywriting, editing,
e-mail template (co-) design & blogging, using a mix of basic graphic design & image processing skills & code
manipulation knowledge.
515
16. Education-based Marketing
My persuasion methods are multiple & practical. Whenever needed, I can show-case our products & services in
real-time to new or existing clients and guide them through the complete purchase cycle, implementation process,
technical problem solution or new user experience, explaining processes, features and/or functionalities, online.
516
17. Live Support & Web Tracking
I am also experienced in depolying Website Live Chat Support for e-commerce, online sales, website visitor geo-
tracking, web analytics & reporting, customer insights gathering & reporting, SEO assistance & customer service. I can
use multiple programs from market leading applications such as LivePerson to other white lablel brands like LiveZilla.
517
18. CRM for Sales & Marketing
I have been using CRM software for sales & marketing automation for more than 6 years! I just love using them!
I have tried out Sage & Microsoft Dynamics CRM products. And I used SalesForce.com and experimented with many
SaaS, on-demand and open source products, from SugarCRM to Zoho.com.
518
19. CRM for Account Management
Can I afford to lose track of the contact person information, ordering & payment history, long-term contracts & special
requirements of my key accounts? No! Not even the data of one-time clients, and not even when I have just switched
to new CRM system! I will have everything imported to or migrated between (compatible) CRM systems.
519
20. CRM for E-commerce Integration
“Initial Contact, Qualification, Meeting, Proposal & Closing” are the most common sales stages mentioned in sales
literature. But with e-commerce, sales & marketing can become much simpler if the right automation-solution is
deployed. I have experience in e-commerce integration of CRM, Billing, Ticketing, Vendor & Customer Portal systems.
520
21. CRM for DM Intelligence
If gathering & analyzing as much Digital Marketing related information as possible about client demographics, loca-
tions, referrers, search engine terms, website behavior, online user experience & online payment needs, help in closing
more online deals intelligently, then why not?
521
22. CRM for Reporting
Generating vital business reports about the most profitable customers, customer loyalty stats, website leads, initial
response time, e-mail marketing efffectiveness, affiliate marketing ROI is best done through the CRM system, BUT...
523
23. Management Reporting (1)
...some CRM systems can be limited in their custom report generation functionality or their visualisation of report
data, for top management for instance. In such case, I will export numerical information from CRM into an Excel sheet
and...
523
24. Management Reporting (2)
...create visually attractive reports, diagrams & presentations elsewhere, where they can easily be digitally shared
& securely stored!
524
26. Employment History
I have gained invaluable work experience, demonstrated exemplary professional conduct and achieved desired results
in all of the jobs I held, whether student jobs, part-time jobs or graduate ones. Some of those were jobs at mature and
renowned international companies.
5
1999
2001
2003
2004
2005
2005
2006
2007
2008
27
27. Recommendations
Then again, “the proof of the pudding is in the eating”, isn’t it?
5
Hagemeyer B2B Distribution
2004-2005
Global Data Collection Company
2005-2008
Amnesty International
2006
28
28. Contact
Content & design by: Khatim Abbas
Khatim Abbas on LinkedIn
OpenAnswer.twitter.com
Khatim Abbas on Google+
Khatim Abbas YouTube Channel
Khatim.abbas@hotmail.com
0044 (0) 7440610537
OpenAnswer.wordpress.com
