Session Description: Data from Ruffalo Noel Levitz and Eduventures shows us that degree listings and pages representing individual degrees, majors, minors, and certificates are critically important marketing content on college and university websites. But how do you get more people TO these pages? Using different techniques and examples, this webinar will focus on improving traffic to degree pages. Who Should View: Marketing and communications professionals who work on college or university websites or have employees who work on websites. What You Will Learn: As a result of this webinar, you’ll learn: • Why degree pages matter to all college and universities. • Techniques for increasing traffic to degree pages. • Examples of techniques colleges and universities are using to increase traffic to degree pages.