Lead gen sites pose as informational resources, but give unlimited exposure to colleges that are usually paying for placement, largely for-profits. These sites drive unknowing students to the wrong schools.
The document discusses the strengths, opportunities, and threats of eRecruitment. It notes that eRecruitment has strengths such as being far-reaching and allowing for easy target marketing. Opportunities for eRecruitment include utilizing functionality like online chat and message boards to engage with students. Threats include issues like educational fraud and ensuring website usability across different technologies.
This presentation discusses enrollment management in light of pressures facing higher education institutions. It will provide an introduction to enrollment management, including the philosophical, operational, and practical aspects. Participants will learn about trends impacting enrollment and the complexity of managing risk through enrollment. Effective enrollment requires understanding an institution's identity and competitors, conducting environmental scans, taking strategic action, and managing relationships. Key aspects include recruitment, financial aid packaging, predictive modeling, campus visits, and personalizing communications.
Dr. Robert Hill, Ed.D., a professor in Nova Southeastern University's Ed.D. in Higher Education Leadership program, speaks on "Managing the Enrollment Funnel in these Challenging Times" as part of the first webinar presented by the New England Association of Graduate Admissions Professionals (NEGAP). Dr. Hill, an expert in student services, will discuss how admission strategy can be tailored to meet the needs of prospective students in the current economic environment.
The document discusses the challenges facing higher education recruitment and enrollment in reaching the next generation of students (iGen). iGen students expect highly personalized communication and engagement through social media. Traditional recruitment methods like mass emails and brochures are ineffective. Schools must rethink their recruitment funnel to create a personalized enrollment journey for each student that fosters engagement through social media platforms and interactions with current students/alumni. Measuring the results of new personalized recruitment strategies will be important.
The Campus Crawler app helps incoming college freshmen find schools that fit their needs by allowing them to search over 7,000 schools, compare details of multiple schools side by side, and save a list of schools they are most interested in visiting. It uses data from the National Center for Education Statistics to power school profiles with information on tuition, financial aid, admissions requirements, demographics and more. The app is designed to be simple and clean to use with a focus on key data. Future versions may add social media connections, road trip planning features to map campus visits, and personalized school suggestions.
A brief description of the admissions process overview through the lens of the changing "Admissions Funnel." This presentation would be most helpful for brand new admissions personnel or for others who want to know more about the craft of admissions but will not be directly involved in it - board members, for example.
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
College Can Be Expensive - How Do You Pick the Right One?PayScale, Inc.
These days, college students have more to worry about than what classes to take next semester. Rising tuition expenses, mountains of debt, and the not-so-sunny outlook on the employment prospects of many popular career choices have increased the importance for both parents and future college students to examine their choices more thoroughly than ever before. Before mailing in the applications, use the available data wisely: research which majors have the most potential, and, more importantly, study each school’s return on investment—which is what, ultimately, you’ll earn back from your degree.
The document discusses the strengths, opportunities, and threats of eRecruitment. It notes that eRecruitment has strengths such as being far-reaching and allowing for easy target marketing. Opportunities for eRecruitment include utilizing functionality like online chat and message boards to engage with students. Threats include issues like educational fraud and ensuring website usability across different technologies.
This presentation discusses enrollment management in light of pressures facing higher education institutions. It will provide an introduction to enrollment management, including the philosophical, operational, and practical aspects. Participants will learn about trends impacting enrollment and the complexity of managing risk through enrollment. Effective enrollment requires understanding an institution's identity and competitors, conducting environmental scans, taking strategic action, and managing relationships. Key aspects include recruitment, financial aid packaging, predictive modeling, campus visits, and personalizing communications.
Dr. Robert Hill, Ed.D., a professor in Nova Southeastern University's Ed.D. in Higher Education Leadership program, speaks on "Managing the Enrollment Funnel in these Challenging Times" as part of the first webinar presented by the New England Association of Graduate Admissions Professionals (NEGAP). Dr. Hill, an expert in student services, will discuss how admission strategy can be tailored to meet the needs of prospective students in the current economic environment.
The document discusses the challenges facing higher education recruitment and enrollment in reaching the next generation of students (iGen). iGen students expect highly personalized communication and engagement through social media. Traditional recruitment methods like mass emails and brochures are ineffective. Schools must rethink their recruitment funnel to create a personalized enrollment journey for each student that fosters engagement through social media platforms and interactions with current students/alumni. Measuring the results of new personalized recruitment strategies will be important.
The Campus Crawler app helps incoming college freshmen find schools that fit their needs by allowing them to search over 7,000 schools, compare details of multiple schools side by side, and save a list of schools they are most interested in visiting. It uses data from the National Center for Education Statistics to power school profiles with information on tuition, financial aid, admissions requirements, demographics and more. The app is designed to be simple and clean to use with a focus on key data. Future versions may add social media connections, road trip planning features to map campus visits, and personalized school suggestions.
A brief description of the admissions process overview through the lens of the changing "Admissions Funnel." This presentation would be most helpful for brand new admissions personnel or for others who want to know more about the craft of admissions but will not be directly involved in it - board members, for example.
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
College Can Be Expensive - How Do You Pick the Right One?PayScale, Inc.
These days, college students have more to worry about than what classes to take next semester. Rising tuition expenses, mountains of debt, and the not-so-sunny outlook on the employment prospects of many popular career choices have increased the importance for both parents and future college students to examine their choices more thoroughly than ever before. Before mailing in the applications, use the available data wisely: research which majors have the most potential, and, more importantly, study each school’s return on investment—which is what, ultimately, you’ll earn back from your degree.
EVHS College Application Process: 2016bruce.miller
This document provides information and guidance to Eastview High School seniors and their parents on the college application process. It begins with general advice on the level of parental involvement that is appropriate. It then outlines important dates and tasks for the fall semester, including meeting with counselors, using the Naviance platform, finalizing college lists, taking entrance exams, and requesting letters of recommendation. Detailed steps are provided for completing applications through the Common Application or directly to colleges. The document reviews
This document provides an overview of the Adult Education Program at Carthage College and competitive analysis data from 26 comparable midwest colleges and universities. Key findings include: most adult/continuing education enrollment numbers were under 2,000 students; Carthage has a relatively low professor to student ratio; 25 of 26 schools offered evening classes for adult students along with weekend and summer courses; Carthage accepts transfer credits within the normal range; and 88% of schools offered online classes, an area where Carthage lags. The analysis also contains detailed profiles of each school.
6 Ways to Rev Up Your School’s FAFSA Filing RateCampusLogic
One of students’ biggest complaints about college is the cost. Yet many don’t use the help available to them. The first and most vital step potential students must take to access grants and school loans is to fill out a Free Application for Federal Aid (FAFSA). So why don’t more students complete the application?
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
Maintaining Community After Graduation: Benefits to the InstitutionED MAP
The document discusses maintaining alumni connections after graduation. It describes the benefits of alumni engagement to institutions, including support for current students and fundraising. Effective alumni programs require resources to manage alumni data, communications, events and chapters. Assessment of program metrics is also important to track effectiveness and engagement over time. Building strong alumni relationships fosters lifelong mutually beneficial connections between institutions and former students.
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
Avoiding the Transfer Trap: Best Practices for Transfer Student EngagementGil Rogers
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
This document summarizes a study on low-income urban high school students' use of the internet to access financial aid. It finds that low-income students often do not have supportive environments or access to computers and the internet needed to efficiently complete online financial aid applications. Their socioeconomic status determines whether they can access important online financial aid tools. It also notes that cultural factors and lack of guidance influence whether these students pursue financial aid. Federal aid sites are generally easier to navigate than individual college sites. As a result, many low-income students become confused in the financial aid process due to lack of training and support.
11 Creative Strategies to Improve Community College Financial AidCampusLogic
Which students are least likely to apply for financial aid?
Apparently it’s those who need it the most, according to The Financial Aid Challenge. Community college students with low to moderate income are the population most unlikely to file a Free Application for Federal Student Aid (FAFSA). FAFSA filing is the first requirement for students who seek federal financial aid; for many community college students, financial aid is the only way they will complete their programs. Yet, FAFSA apps aren’t coming in for the neediest students.
So what can community college financial aid directors do to make it easier for students to pursue financial aid? Below we discuss why community college students might not use financial aid. Then we expound on advice from The Financial Aid Challenge to offer solutions for your community college.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
"Community as a Retention Tool" was presented by Jamie Kidder and Dr. Kevin Kirk of Community Care College and builds on the concepts of community discussed in the series’ first session, "Integrating New Students Into the Community." During "Community as a Retention Tool," Jamie and Kevin discuss:
Creating a community that creates a well-rounded and balanced scholar
Maintaining the community
The impact of OUR community on THE community
Understanding Millennials: Where to find them and how to reach themED MAP
The webinar discusses reaching and engaging millennials and neo-millennials. It provides background on the Imagine America Foundation, which provides scholarships and research support to career colleges. It also introduces ED MAP, a content management company. The webinar focuses on understanding millennials, where to find them, and how The American Academy develops strategies to engage them through tools like YouTube, Facebook apps, and interactive elements on their website.
Risk management assessment, education, and actionRyan O'Connell
Presented at the ACUI Annual Conference in 2014, Katie Wilson and I discuss risk management strategies for student organization and college union professionals.
For College Representatives: Understanding How Naviance Can Work for YouNaviance
Naviance is a college and career readiness platform used by over 5,500 schools worldwide. The presentation provides statistics on Naviance's growth since 2001, with over 300,000 educators and 4.5 million students currently using the platform. It then demonstrates Naviance's features at Academy of Holy Angels, including college searches, comparing student profiles to previous applicants, requesting transcripts, and scheduling college visits.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
Understanding Millennials and Neo-MillennialsED MAP
The Imagine America Foundation is proud to announce it is collaborating with ED MAP to present a new webinar research series designed to help career colleges better understand Millennials, Neo-Millennials and virtual high school students. This series will be presented in four progressive sessions exploring this new generation of learner, their needs and expectations, how to get their attention and how to prepare your school for these students. Each session will last an hour with at least 15 minutes devoted to a question-answer period.
Understanding Millennials & Neo-Millennials – January 15th 2009
• Who are Millennials & Neo-Millennials?
• Are Millennials who attended virtual high school different from the rest?
• What are their expectations of post-secondary education?
• How do they learn?
• Why a new approach to learning technology, course materials, faculty preparation and recruiting is required.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Millennials and Neo-Millennials: Learning Environment 2.0ED MAP
In the 2nd session of our four part series will we will build on our knowledge of Millennials. From Web 2.0, social interaction and harnessing collective intelligence to assessment and creating structure and rules of engagement, attendees will gain a better understanding of how to get their school ready for Millennial students from a technology and learning environment perspective
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Top 10 Employment Trends for 2014 - Dan Schawbelcareerteam
The document discusses several trends in the current job market and workforce. It notes that social recruiting is common, with 94% of companies and 31% of college admissions officers using social media for recruiting. It also discusses changing demographics as Baby Boomers retire and generations compete for leadership roles. The new job market features high unemployment and underemployment rates for Millennials and a large ratio of job seekers to available jobs. Freelancing is becoming more common, with one-third of Americans freelancing, and companies planning to hire more freelancers.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
This document discusses designing college websites to appeal to prospective students. It notes that websites should be designed with the needs of prospective students in mind, and should make key information easy to find. Prospective students want quick access to information like majors, costs, and admissions requirements. User testing is important to ensure the site meets student needs rather than those of administrators. The document also provides guidance on organization, messaging, content like student blogs, design simplicity, and clear calls to action.
EVHS College Application Process: 2016bruce.miller
This document provides information and guidance to Eastview High School seniors and their parents on the college application process. It begins with general advice on the level of parental involvement that is appropriate. It then outlines important dates and tasks for the fall semester, including meeting with counselors, using the Naviance platform, finalizing college lists, taking entrance exams, and requesting letters of recommendation. Detailed steps are provided for completing applications through the Common Application or directly to colleges. The document reviews
This document provides an overview of the Adult Education Program at Carthage College and competitive analysis data from 26 comparable midwest colleges and universities. Key findings include: most adult/continuing education enrollment numbers were under 2,000 students; Carthage has a relatively low professor to student ratio; 25 of 26 schools offered evening classes for adult students along with weekend and summer courses; Carthage accepts transfer credits within the normal range; and 88% of schools offered online classes, an area where Carthage lags. The analysis also contains detailed profiles of each school.
6 Ways to Rev Up Your School’s FAFSA Filing RateCampusLogic
One of students’ biggest complaints about college is the cost. Yet many don’t use the help available to them. The first and most vital step potential students must take to access grants and school loans is to fill out a Free Application for Federal Aid (FAFSA). So why don’t more students complete the application?
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
Maintaining Community After Graduation: Benefits to the InstitutionED MAP
The document discusses maintaining alumni connections after graduation. It describes the benefits of alumni engagement to institutions, including support for current students and fundraising. Effective alumni programs require resources to manage alumni data, communications, events and chapters. Assessment of program metrics is also important to track effectiveness and engagement over time. Building strong alumni relationships fosters lifelong mutually beneficial connections between institutions and former students.
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
Avoiding the Transfer Trap: Best Practices for Transfer Student EngagementGil Rogers
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
This document summarizes a study on low-income urban high school students' use of the internet to access financial aid. It finds that low-income students often do not have supportive environments or access to computers and the internet needed to efficiently complete online financial aid applications. Their socioeconomic status determines whether they can access important online financial aid tools. It also notes that cultural factors and lack of guidance influence whether these students pursue financial aid. Federal aid sites are generally easier to navigate than individual college sites. As a result, many low-income students become confused in the financial aid process due to lack of training and support.
11 Creative Strategies to Improve Community College Financial AidCampusLogic
Which students are least likely to apply for financial aid?
Apparently it’s those who need it the most, according to The Financial Aid Challenge. Community college students with low to moderate income are the population most unlikely to file a Free Application for Federal Student Aid (FAFSA). FAFSA filing is the first requirement for students who seek federal financial aid; for many community college students, financial aid is the only way they will complete their programs. Yet, FAFSA apps aren’t coming in for the neediest students.
So what can community college financial aid directors do to make it easier for students to pursue financial aid? Below we discuss why community college students might not use financial aid. Then we expound on advice from The Financial Aid Challenge to offer solutions for your community college.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
"Community as a Retention Tool" was presented by Jamie Kidder and Dr. Kevin Kirk of Community Care College and builds on the concepts of community discussed in the series’ first session, "Integrating New Students Into the Community." During "Community as a Retention Tool," Jamie and Kevin discuss:
Creating a community that creates a well-rounded and balanced scholar
Maintaining the community
The impact of OUR community on THE community
Understanding Millennials: Where to find them and how to reach themED MAP
The webinar discusses reaching and engaging millennials and neo-millennials. It provides background on the Imagine America Foundation, which provides scholarships and research support to career colleges. It also introduces ED MAP, a content management company. The webinar focuses on understanding millennials, where to find them, and how The American Academy develops strategies to engage them through tools like YouTube, Facebook apps, and interactive elements on their website.
Risk management assessment, education, and actionRyan O'Connell
Presented at the ACUI Annual Conference in 2014, Katie Wilson and I discuss risk management strategies for student organization and college union professionals.
For College Representatives: Understanding How Naviance Can Work for YouNaviance
Naviance is a college and career readiness platform used by over 5,500 schools worldwide. The presentation provides statistics on Naviance's growth since 2001, with over 300,000 educators and 4.5 million students currently using the platform. It then demonstrates Naviance's features at Academy of Holy Angels, including college searches, comparing student profiles to previous applicants, requesting transcripts, and scheduling college visits.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
Understanding Millennials and Neo-MillennialsED MAP
The Imagine America Foundation is proud to announce it is collaborating with ED MAP to present a new webinar research series designed to help career colleges better understand Millennials, Neo-Millennials and virtual high school students. This series will be presented in four progressive sessions exploring this new generation of learner, their needs and expectations, how to get their attention and how to prepare your school for these students. Each session will last an hour with at least 15 minutes devoted to a question-answer period.
Understanding Millennials & Neo-Millennials – January 15th 2009
• Who are Millennials & Neo-Millennials?
• Are Millennials who attended virtual high school different from the rest?
• What are their expectations of post-secondary education?
• How do they learn?
• Why a new approach to learning technology, course materials, faculty preparation and recruiting is required.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Millennials and Neo-Millennials: Learning Environment 2.0ED MAP
In the 2nd session of our four part series will we will build on our knowledge of Millennials. From Web 2.0, social interaction and harnessing collective intelligence to assessment and creating structure and rules of engagement, attendees will gain a better understanding of how to get their school ready for Millennial students from a technology and learning environment perspective
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Top 10 Employment Trends for 2014 - Dan Schawbelcareerteam
The document discusses several trends in the current job market and workforce. It notes that social recruiting is common, with 94% of companies and 31% of college admissions officers using social media for recruiting. It also discusses changing demographics as Baby Boomers retire and generations compete for leadership roles. The new job market features high unemployment and underemployment rates for Millennials and a large ratio of job seekers to available jobs. Freelancing is becoming more common, with one-third of Americans freelancing, and companies planning to hire more freelancers.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
This document discusses designing college websites to appeal to prospective students. It notes that websites should be designed with the needs of prospective students in mind, and should make key information easy to find. Prospective students want quick access to information like majors, costs, and admissions requirements. User testing is important to ensure the site meets student needs rather than those of administrators. The document also provides guidance on organization, messaging, content like student blogs, design simplicity, and clear calls to action.
The document evaluates and compares two websites for student loan information: www.StudentLoans.gov and www.StudentLoan.com. It analyzes them based on four criteria: authority, accuracy, currency, and objectivity. For authority, www.StudentLoans.gov is run by the US Department of Education while www.StudentLoan.com is run by Citicorp Inc. For accuracy, www.StudentLoans.gov links to verified outside sources while www.StudentLoan.com mostly links back to itself. For currency, both sites have up-to-date information but only www.StudentLoans.gov provides publication dates. For objectivity, www.StudentLoans.gov presents non-
Network effects web-based business model to piggyback original Pick-a-Prof services and help streamline national transition and preparatory issue: high school to college
Analytics & Optimisation for University sitesPhil Pearce
Looking at the growing importance of Analytics, and Pitfalls to avoid, Quick wins, CMS specific issues, Internal issues (skills shortage or lack of inhouse buy-in), responsive web design an importance of Paid search in the awareness process.
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...Guia Kennedy
This document provides a summary of a report on a survey of 1,500 online students conducted in 2012. Some of the key findings include: most students pursue online education for career-related reasons; about three-quarters study for a degree with business being the most popular field; and while for-profits make up one-third of online enrollments, non-profits dominate with two-thirds of students. The report provides detailed findings on students' motivations, programs of study, preferences and choices regarding online education providers and formats.
TxGAP Webinar: Sizing Up A Monumental Task: Building Your Recruitment Funnel ...Marcus Hanscom
Presented on behalf of the Texas Association of Graduate Admissions Professionals on December 14, 2011.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
This document discusses how colleges and universities can improve their web pages for academic programs. It provides five reasons why program pages are important: 1) they are the top priority for prospective students; 2) programs are the core products that colleges offer; 3) college is expensive so pages need to demonstrate value; 4) Google is directing targeted searches to these pages; 5) these pages appeal to focused students. It then provides seven ideas for developing and rolling out new program pages, such as assembling a team, piloting select programs, doing a competitive analysis, and testing pages with students.
How to Fill Your Class Without Blowing Your Budget or Losing Your MindGil Rogers
This document discusses Chegg's student recruitment services for higher education institutions. It provides an overview of Chegg's large network of high school and college students, and how schools can use Chegg to build their prospect pool, brand, and engage students. Specific services highlighted include accessing Chegg's database of student inquiries, matching students likely to be a good fit, digital advertising options, and tools to optimize lead conversion and track key metrics. The goal is to help schools recruit qualified students more efficiently through Chegg's digital marketing and data solutions.
Reaching Non-Traditional Students: Where, When, and HowHobsons EMS
A key part of the enrollment process for the non-traditional students is knowing where, when and how to reach them. Efficiently generating quality leads is the first step you need to master when trying to reach enrollment goals for your programs.
The non-traditional student is very different from the traditional student and the efforts necessary to peak their interest also varies greatly.
In this month’s #breakthru webinar we will be taking you through best practices on how to reach the non-traditional audience in the digital environment.
During this hour webinar you will learn where to place your time and money, what your campaigns need to do to stand out, how to evaluate success, and how to optimize and improve upon your efforts in reaching the non-traditional student.
Presented by: Lauren Ramey, Manager, Search Analysts and Jennifer Esaray, Digital Marketing Consultant
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, LinkedIn University Pages remain useful by highlighting alumni careers and testimonials. The future of LinkedIn and higher education may include merging University Pages with Company Pages to access more analytics.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
This deck was originally presented at Confab Higher Ed 2014.
Majors, degrees, and programs ... these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people. Why, then, are so many major, program, and degree pages on .edu sites so long, lackluster, or lifeless?
This session focused on the content needed to create better user experiences for prospective students browsing major, degree, and program pages. We looked at the assessment, planning, collaboration, and governance needed to get it done!
This document discusses enrollment marketing strategies for continuing and professional education programs. It outlines CM Vision's goal to be a trusted authority in digital marketing and enrollment for non-traditional and graduate students. It also discusses market opportunities in growing demographics and demands for flexibility. The document then provides examples of strategic goals, enrollment goals, case studies on ROI from previous clients, challenges schools face, and CM Vision's unique solution to provide qualified leads and introduce prospective students through paid search, display ads, and retargeting campaigns.
A school's website is essential for student recruitment and enrollment. In this presentation, PlattForm reveals the secrets to making your website accessible to the right people searching for it.
There is currently no effective way for international students and schools to find each other due to misaligned incentives of agents and a lack of understanding about schools. Students report being sent to schools without proper information or having applications ruined by agent mistakes. Schools only receive limited types of international students due to agent relationships. DAKA is a solution that allows students direct access to school information without agents in order to seamlessly connect students and schools globally.
Similar to Education Lead Gen: The $1.25B Plague (20)
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Education Lead Gen: The $1.25B Plague
1. The
$1.25
billion
plague:
Educa7on
Lead
Gen
Why
They’re
Evil
and
What
We
Can
Do
2. The
Problem
• Lead
gen
sites
pose
as
informa7onal
resources,
but
give
unlimited
exposure
(with
liKle
adver7sing
disclosure)
to
colleges
that
are
usually
paying
for
placement,
largely
for-‐profits.
• These
sites
drive
unknowing
students
to
the
wrong
schools.
• Their
methods
are
sneaky
and
predatory,
and
the
market
size
is
tremendous.
An
es7mated
$1.25B
is
spent
annually
on
educa7on
lead
gen.
3. The
Problem
• For-‐profit
colleges
have
terrible
outcomes
– 6-‐year
gradua7on
rate
of
22%,
compared
to
60%
at
non-‐profit
ins7tu7ons.
– Spend
23%
of
revenue
on
finding
and
enrolling
new
students,
compared
to
the
non-‐profits’
1%.
– Average
student
borrows
$39,950.
4. Who
Does
This
Hurt?
• Lead
gen
sites
hurt
the
students
who
most
need
guidance:
– First
genera7on
college
students
– Veterans
• The
student
who
might
start
by
searching
for
“best
online
university”
is
most
at
risk.
5. Pay-‐to-‐Play
Sites
• Universi7es
pay
to
be
included
in
the
website’s
database.
• Users
search
for
colleges
and
are
led
to
believe
these
pay-‐
to-‐play
universi7es
are
their
only
or
best
op7ons.
• How
It
Works:
Users
input
their
desired
degree
and
concentra7on
and
the
portal
yields
a
limited
number
of
op7ons.
Instead
of
“best
fit”
search
results,
users
are
prompted
to
fill
out
a
lead
gen
form
that
collects
personally
iden7fying
informa7on.
• These
websites
offer
liKle
or
no
informa7on
about
the
actual
program
and
have
no
data
facets
that
would
enable
matching.
Websites
that
pose
as
degree
search
portals
to
match
users
to
the
right
degree
program
6. Two
Types
of
Pay-‐to-‐Play
• Type
1:
only
schools
that
pay
show
up
in
search
results
• Type
2:
paying
&
non-‐paying
sites
both
show
up
in
search
results,
but
the
site
ranks
paying
schools
higher
and
points
students
to
them.
7. Examples
of
Pay-‐to-‐Play
(Type
1)
• Military.com’s
School
Finder
– Poses
as
an
innocuous,
student-‐
centered
search
portal
• eLearners
– Does
include
a
disclosure
to
users
about
how
their
info
will
be
shared,
which
many
lead
gen
portals
do
not
8. Examples
of
Pay-‐to-‐Play
(Type
2)
• AllNursingSchools.com
– shows
the
paying
universi7es
as
the
learner’s
top
three
matches
instead
of
lis7ng
them
as
sponsored
search
results.
9. Why
Pay-‐to-‐Play
Sites
Are
Bad
• These
sites
don’t
help
the
user
make
beKer
decisions
or
deliver
on
the
“matching”
they
claim
to
offer.
• Users
are
led
to
believe
that
the
six
results
are
the
only
universi7es
that
offer
their
intended
major
-‐
but
those
universi7es
are
paying
customers.
10. Content
Marke7ng
• Lead
gen
websites
expend
a
lot
of
effort
to
drive
traffic
to
their
websites.
Content
marke7ng
has
become
a
popular
tool
to
drive
learners
down
the
conversion
funnel
into
filling
out
a
lead
form.
• A
student
will
start
conduc7ng
a
search
and
be
drawn
to
baity,
ohen
low-‐quality,
content.
• Unbeknownst
to
the
student,
he
or
she
is
falling
into
a
pay-‐to-‐play
scheme
rather
than
gejng
real
info
about
colleges.
11. Examples
of
Content
Marke7ng
• Infographics
• Syndicated
content
from
agencies
like
Vantage
Media
appear
as
actual
news,
but
are
really
ads
for
for-‐profit
colleges.
12. Examples
of
Content
Marke7ng
• Yahoo!
Educa7on
posts
syndicated
content
and
includes
content
marke7ng
on
the
main
slider
on
its
homepage.
13. Why
Content
Marke7ng
Sites
Are
Bad
• Some
of
these
sites
will
direct
a
student
to
fill
out
a
lead
form
before
even
showing
the
user
his
or
her
top
op7ons.
• All
these
websites
do
is
create
informa7on
to
get
people
to
come
to
their
website.