According to Kickstarter, startups who market their project, product or service using video have a much higher success rate than those without. But having a video made by a professional agency comes at an expense only few start-ups are able or willing to pay. So why not make your video yourself? Tools like Moovly enable you to create videos of professional quality without having to be an expert, for free or at a very low cost.

1. How to create your
own Kickstarter video?

2. https://www.kickstarter.com/help/faq/creator+questions#faq_41830

3. Different Types of Video
Talking head Video camera shooting
Screen recording Whiteboard video

4. PROBLEM.

5. Your story today

6. Your story tomorrow
+ email
+ onsite

7. OUTDATED
Your video…

8. Ideal solution…
Create a professional looking video…
that I can edit and keep editing…
without expertise…
at the lowest cost possible…

9. YES
YOU
CAN

10. www.moovly.com

11. Your Multimedia Content
Our Styles & Libraries
Standard or Custom Animated Objects
3rd Party Marketplace
Voice-overs, Animated Objects
Any Device, any Format
Any Platform
Your Personal Media
Uploaded photos, video, sounds
Support & Services
Direct or Partners
Your
Ideas
Moovly SaaS Platform
How Moovly works

12. What can you create with Moovly?
Animations, videos, banners, music video clips, commercials, info graphics,
photo animations, presentations and other multimedia content = Moovs

13. Getting Started
• Sign up for a Free account
• Manage your profile via Manage -> Profile

14. Creating a new Moov

15. The Moovly Editor
Libraries
The “Stage”
Timeline
Save
Properties
Tips
Thumbnails and
scenes
Upload pictures
and sound

16. The Libraries
• The Moovly Libraries
– Doodle Marker
– Info graphics
– Colorful Cartoon (Plus)
– Cut-Out (Pro)
• Your Personal Library
– Individual uploads
• Marketplace Objects
Filter and search

17. The Color Picker
Last used colors
Pick (copy)
existing color
Exact color code

18. Layers on the Timeline
Objects in higher
layers are in front of
lower ones

19. Animations on the Timeline
Direction: in Properties

20. The Move and Zoom animation
Start position End position
- Intermediate positions also possible!
- Rotations too
- Remove an intermediate position:
Click position point in timeline + Delete

21. Upload media to your Personal Library
Video
Picture
Sound
Record using microphone
Refresh after
import of objects
from Marketplace
Remove

22. Managing Sound
Adjust length
Adjust volume level
Right-click to split sound

23. Adding Voice-Over
• Record yourself or have it recorded
• OR: first record yourself, later
replace with:
– Voice of a colleague
– Professional voice

24. Uploading video*
Max size per clip: 15MB
= typically 30 to 45 sec in MP4 (compressed)
Formats: FLV, MOV, MP4, AVI, WMV, M4V
*Plus license and higher

25. Presentation Mode
Pins indicate where video will pause
Click here to insert a
pin (= a stop) at the
Timeline marker.

26. Additional Libraries
Available in the Moovly Marketplace or with premium licenses

27. Custom Libraries
-> Your own style, your own objects, your own subject area

28. My Moovs: Thumbnails

29. The Details View

30. Exporting (Download/Publish)

31. Dimensions and resolutions
1920 x 1080
1280 x 720
720 x 480
480p
720p
1080p

32. Storyboard
Animation
Programming
Production process
Voice over
Analysis
Script
Professional/Custom made
Script AnimationVoice over
Moovly
Design/L&F

33. Deciding about Content…

34. If You Try To Be Everything To Everyone,
You’ll Be Nothing To No One
MAKE
CHOICES
VERSIONS
or

35. The average length of
the top 50 YouTube videos
is 2:54 seconds

36. Writing your Script

37. Linear Processing of Content
Chapter 1 Chapter 3 Chapter 5Chapter 2 Chapter 4
User progress
Drop-off point

39. Helicopter view
CONTENT

40. Elevator pitch
Most important
CONTENT

41. Secondary info
CONTENT
Secondary
Most important

42. Put the most important information
in the strongest/richest format
Text
Multimedia
High impact
Low

43. The Script
• = most important messages in powerful wording
• = your voice-over text
• 120 to 140 words per minute
• 3 minutes = 1 page (A4, Letter)
• Approach:
1. Brainstorm, snippets, ideas, post-its, mind-map
2. Organize and structure
3. Write out in full sentences

44. From script to production

45. The Production Process
1
Choose a Style
2
Upload your Media

46. Have your voice over recorded
• Yourself or a colleague
• A professional voice
• Fiverr.com
• Voices.com
• Voicebunny.com
• …

47. Background music

48. 7 Common Characteristics of
Successful Crowd Funding Videos
1. Well-planned, good flow, covering all the most important
aspects
2. Personal, “genuine” and true to the project itself
3. Engaging and concise. Shorter is better.
4. Answering the key questions about the project, the problem
it solves, team and people behind the project, what was
needed and the rewards one gets for contributing
5. Combination of visuals, voice-over and background music
6. Not using copyrighted materials
7. Concluding with a call to action and not afraid to ask and
appeal to the audience to participate.