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ADAPTABLE
PRODUCT
ROADMAPS
DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM
LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM
2
HELLO.
TODAY
ONCE UPON A TIME…
WHAT IS A
ROADMAP?
A PLAN OR STRATEGY
INTENDED TO
ACHIEVE A
PARTICULAR GOAL.
PRODUCT
ROADMAP <INSERT
DEFINITION>
WHAT ARE THE
PROBLEMS?
WE CAME UP WITH A ROADMAP,
STUCK WITH IT, STAYED ON
BUDGET, LAUNCHED ON TIME,
EVERYTHING WAS AWESOME!
WE CAME UP WITH A ROADMAP,
STUCK WITH IT, STAYED ON
BUDGET, LAUNCHED ON TIME,
EVERYTHING WAS AWESOME!
ADAPTABILITY
FRAMEWORK • PARTICIPATORY • MEASURABLE
FRAMEWORK
AGENDA
‣ Insert Chapter Titles
14
AGENDA
‣ Insert Chapter Titles
15
AGENDA
‣ Insert Chapter Titles
16
AGENDA
‣ Insert Chapter Titles
17
ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
START YOUR FRAMEWORK
BRAINSTORM FEATURES
ORGANIZE AND CATEGORIZE
SHARE
PARTICIPATORY!
IDENTIFY STAKEHOLDERS
ESTABLISH THE BIG GOAL
ESTABLISH TIMELINE
FLUSH OUT THE FEATURE LIST
DEFINE LEVEL OF EFFORT (LOE)
RANK AND PRIORITIZE
BUILD OUT THEMES
(MAP THEMES OUT)
AGENDA
‣ Insert Chapter Titles
21
Meet User
Expectations
Make Community more engaging
Enhance
Competition
Enhance Identity & Personalize Content
ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
PRIORITIZE
RE-ORDER
MAP
SHARE
MEASURABLE
DEFINE THE KPI (KEY PROGRESS INDICATOR)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
GROWTH
ADJUST & ADAPT
ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
DEFINE A GUIDING KPI
DEFINE ANY OTHER METRICS
ACTIVITY OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
USERS AREN’T USING THE APP
FOR DISCOVERING NEW RECIPES.
THEY USE IT AS A “2ND SCREEN”
TO FIND AND ARCHIVE RECIPES
WHILE WATCHING TV.
!
NEW GOAL: FIND AND ARCHIVE
RECIPES FROM FOOD NETWORK
SHOWS
!
ADAPT!
ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND AND ARCHIVE RECIPES FROM
FOOD NETWORK SHOWS
THE BUSINESS NOW NEEDS TO
INSTEAD INCREASE REVENUE
(AD-BASED)
!
ADAPT!
SHARE
WHAT IF…?
WE’RE AGILE!
WE’RE LEAN!
CONSTANTLY
PIVOTING…
ADAPTABILITY
FRAMEWORK • PARTICIPATORY • MEASURABLE
FEATURES
USER STORIES
HYPOTHESES
HUDDLE!
RESPONSIBILITY
VERSUS OWNERSHIP
INVOLVE USERS *
* http://www.eleganthack.com/customer-development-with-participatory-roadmaps/
ALREADY AGILE
ALREADY LEAN
ONCE UPON A TIME…
F&^* DOGMA!
KEEP IN MIND
DONNA LICHAW
@DLICHAW
GREATNORTHELECTRIC.COM
LIS HUBERT
@LISHUBERT
ELISABETHHUBERT.COM
THANK YOU.

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