Gestion culturelle - communications digitales - overview

1. Digital Communications
Yan Luong

2. Agenda
• Digital Landscape
• Content Marketing
• Website Development
• Search Engine Optimization
• Search Engine Advertising
• Social Media Management
• Influencer Marketing

3. THE LANDSCAPE

8. CONTENT MARKETING

9. Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and,
ultimately, to drive (profitable) customer
action.

11. WEBSITE DEVELOPMENT

13. Responsive web design (RWD) is an
approach to web design aimed at crafting sites
to provide an optimal viewing experience—
easy reading and navigation with a minimum of
resizing, panning, and scrolling—across a wide
range of devices (from desktop computer
monitors to mobile phones).

14. SEARCH ENGINES

16. SEARCH ENGINE OPTIMIZATION

17. Search Engine Optimization is the process
of maximizing the number of visitors to a
particular website by ensuring that the site
appears high on the list of results returned
by a search engine.

19. INFLUENCER MARKETING

22. ONLINE ADVERTISING