Keynote given at Carto Spatial Data Science conference (https://carto.com/spatial-data-conference/), December 1, 2017. How and why is location intelligence important at WeWork? A global provider of flexible work space, WeWork is growing at an incredible pace. With 178 locations in 53 cities and 18 countries, and doubling each year, and taking on decade+ leases, it is crucial that we take site selection seriously. In this talk, we’ll cover our initial efforts to bring geospatial thinking, tooling, and predictive models to the organization. We’ll cover some use cases, models, as well as some of the challenges of tackling geocentric data science at global scale.