The document discusses what international guests expect from travel destinations. It notes that:
1) A new airport alone does not generate significant traffic, but lack of transportation options can hinder traffic.
2) The presentation should mainly discuss the winter market but can also include interests related to summer activities to provide input on potential opportunities.
3) International destinations need to meet market needs and desires, be present in the market for sales, be competitively priced, and have good accessibility to be successful.
My name is Kellene Okonkwo and I work for Ekulo Distribution USA in Fontana California. I currently work as the sales and merchandising manager at this location. I have just been awarded a new project and position as International Business Development Manager for the United States head office in Fontana, California. We have contacts with NAFDAC to aid foreign companies in importing products into West Africa.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
Kompass India stands for quality and trust worthy business contacts. We connect a business to other business ventures, with the help of our online business directory. You register with us and we offer business associates’ contact details, which is essential to get in touch with a buyer, seller, exporter or importer in whatever business you are into.
My name is Kellene Okonkwo and I work for Ekulo Distribution USA in Fontana California. I currently work as the sales and merchandising manager at this location. I have just been awarded a new project and position as International Business Development Manager for the United States head office in Fontana, California. We have contacts with NAFDAC to aid foreign companies in importing products into West Africa.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
Kompass India stands for quality and trust worthy business contacts. We connect a business to other business ventures, with the help of our online business directory. You register with us and we offer business associates’ contact details, which is essential to get in touch with a buyer, seller, exporter or importer in whatever business you are into.
Similar to Georg Hana - Trysilkonferansen 2012 (20)
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
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Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
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4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
2. Hva forventer de internasjonale gjestene?
• En ny flyplass gir i seg selv ingen trafikk av betydning,
men manglende transportmuligheter kan hindre trafikk.
2
3. Hva forventer de internasjonale gjestene?
• Oppdraget: Foredraget kan i hovedsak omhandle
vintermarkedet, men gjerne inkludere interesser relatert
til sommeraktiviteter for å gi input på hva som kan være
muligheter.
3
4. To get inside the consumer’s
mind we need to go deeper
20%Conscious
80% Sub-Conscious
“80% of human behaviour is explained
by
the sub-conscious” arvard Business School:
H
Mind, Body, Behaviour Initiative
5. A framework to guide our thinking about human
needs and motivation
LIBERATION
SHARING
EXPLORATION GOOD
TIMES
People first - all decisions are
made with fundamental
LUXURY TOGETHERNESS
consumer needs at the heart
Precise – granularity of
description opens up those
BROADENING
MY HARMONY
HORIZON needs not yet identified
ROUTINE
Universal – comparison possible
across markets
6. Hva forventer de internasjonale gjestene?
•Hvorfor har Trysil lykkes, også i vinter?
•Leverer «noe» markedet etterspør. Møter behov / ønsker i
markedet.
•Til en pris som er konkurransedyktig.
•Har god tilgjengelighet.
•Er tilstede i markedet (tilrettelagt for salg)
6
7. Marketing under pressure
3 strong drivers of change
New technology
Consumer today enables consumers to
are more take control of the
marketing savvy & Consumer
Digi- relationship with the
more self-reliant; Autonomy
THE normalisation brands (e.g. price
they trust more than check app, blogs,
ever on their own EMPOWERED
CONSUMER twitter, etc.)
judgement
Competition is fiercer
Intensified competitive than ever with new retail
landscape formats, online shopping,
global access, etc. giving
the consumer more
choice
9. Segment volume** – Germany
3%
24%
15%
*5%
*16% *22%
3% *2% *24% 37%
*21% *6%
*5%
15% 0%
3%
Visits in Norway. n = 68
* All travels/all destinations ** Share of overnight stays
10. Ski holiday – Dutch tourists
5W profiling
EMOTIONAL BENEFITS PERSONALITY
•Allows me to share good times with others •Active
•Helps me escape from my hectic daily life •Sociable
•Makes me feel full of energy •Cozy
•Helps me enjoy life to the fullest •Friendly
•Creates precious moments of togetherness •Outgoing
PRODUCT
ACTIVITIES
CHARACTERISTICS
•Alpine skiing/snowboarding
•Has attractive mountain areas •Experience mountains
•Allows me to be physical active •Taste local food and drink
•Is safe •Visit restaurants
•Has friendly people •Observe beauty of nature
•Has beautiful nature
Note: Core items, bold =
differentiating
11. Holiday to experience nature
5W profiling
EMOTIONAL BENEFITS
•Allows me to discover new and interesting places
PERSONALITY
•Helps me escape for my hectic daily life
•Gives me rich experiences •Friendly
•Creates precious moments of togetherness •Relaxed
•Allows me to broaden my horizon •Harmonious
•Peaceful
•Active
PRODUCT
CHARACTERISTICS
ACTIVITIES
•Has beautiful nature
•Has friendly people •Observe beauty of nature
•Has nature that offers opportunities for •Visit the country side
discovery •Taste local food and drink
•Is easy to travel around •Relaxation
•Has interesting sights •Discover local culture and lifestyle
•Has unspoiled nature
Note: Core items, bold =
differentiating
12. Why do people go on a Holiday to
experience nature?
WHY
Nature Nature Nature Nature
Global
(global) (NL) (RU) (GE)
CONCLUSION:
“Exploration” is the dominant segment, “Broadening your horizon” is
the other important segment.
13. The core:
Holidays abroad must always help you
escape from your day to day life!
New and
Escapism interesting Being together
places
14. Norway is the best rated Scandinavian destination in
Germany
Using the scale below,
0% 20% 40% 60% 80% 100%
please rate your overall
Canada 90%
opinion of each country
New Zealand
Scotland
87%
as a holiday destination.
82%
Norway 78%
USA 78%
Scale: 1= Extremely poor,
Spain
10= Excellent. Graph shows
77%
top box share (8-10)
Italy 77%
Sweden 77%
Austria 77% Regional differences on Norway
Denmark 70% 0% 20% 40% 60% 80% 100%
Finland 70%
France 70% Total 78%
Switzerland 69%
North 73%
Greece 69%
Croatia 69% East 88%
Turkey 66%
West 75%
China 60%
South 78%
15. Norway as a travel destination for Germans
5W profiling
WHO WHERE
DEMOGRAPHICS ACCOMODATION
•A bit more male (54%) than female (46%)
0% 10% 20% 30% 40%
•40-49 in age (34%)
•Tourists above 40 years constitutes 60% of the Rented or borrowed … 34%
sample N=68
Hotel (medium… 16%
Hotel (high standard) 15%
WHEN Owned cabin / holiday… 15%
Caravan / camper van 10%
Tent 7%
25%
19%
20% 16% 16% Guest house / Bed &… 4%
15% 13%
9% With friends /… 4%
10% 6% 7%
4% 4% 3%
5% 1% Hostel 3%
0%
0% Hotel (budget) 1%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Camping cabin 1%
N=68
With family 1%
N=68
Average length of stay: 12 days
16. Germantourists to Norway
5W profiling
HOW
TRAVEL TO DESTINATION TRAVEL AT DESTINATION
Mostly car (56%) followed by •Mostly ferry/boat/cruise (46%), own car
ferry/boat/cruise (49%) and scheduled (43%) and bus(21%)
plane (19%)
N=68 N=68
WITH WHOM ORGANISATION
Spouse/partner 56%
Mostly organized individually (66%),
Friends 29%
also some organized group travel
Children 7-14 years 15% (26%).
Other family/relatives 15%
Children 0-6 years 13%
Alone 9%
Other people 4%
Children 15 years and… 3%
N=68 N=68
17. German tourists
5W profiling
TYPE OF HOLIDAY TYPE OF HOLIDAY
- SUTABILITY OF
Visiting friends and… 16%
Summer holiday/main… 12%
NORWAY AS A
Sightseeing/round trip 12% DESTINATION
Sun and beach holiday 11%
Ski holiday 8%
•Holiday to experience
Hiking holiday 8%
nature scenery and wildlife
Cottage holiday… 8%
Holiday to experience… 6%
(69%)
City trip/city break 6% •Fishing holiday (65%)
Short trips/extended… 4% •Cottage holiday (59%)
Active holiday… 3% •Hiking holiday (58%)
Camping holiday 2% •Backpacking (50%) go abroad
Many people told us that when they
Cruise holiday 2%
on these kinds of holidays, some holiday
Backpacking 1% destinations might be more relevant than
Fishing holiday 1% others. Below you can find a list of kinds of
holidays.
Can you please tick what holiday destinations
are suitable for each of the kinds of holidays.
26. Hva forventer de internasjonale
gjestene?
• Må treffe behov i markedet
• Må være til stede i markedet
• Må være konkurransedyktig på pris
• Må være tilgjengelig
29