The document discusses the business environment and market in the UAE. It outlines the country's low tax rates, skilled workforce, and strong infrastructure as advantages. The UAE serves as a regional hub given its location and access to large markets. The document then proposes launching a silver products business to take advantage of demand for gifts and jewelry alternatives. It provides a high-level marketing strategy that includes creating brand awareness through an advertising campaign and targeting retailers to distribute the products. Finally, it outlines a scoping plan to study the market and competitors in different zones of the UAE before full launch.

5.  With maximum tax rates of 15% for companies and
20% for individuals
 UAE’s workforce is well
educated and multi-talented. Skilled labor is widely available, yet at
moderate fees.
 With state-of-the-art
telecommunications, a modern electricity network, a new airport,
expanding port facilities, and an ambitious road rehabilitation program,
UAE’s infrastructure is quickly becoming one of the best in the region.
 Federal Government, optimal climatic
conditions, a very rich culture, and a vibrant nightlife justify UAE’s .


6. , UAE represents a point of entry to a large regional market
encompassing major Arab countries and reaching into Iran, Eastern
Europe, part of North Africa, and the southwestern former Soviet Union
republics. As such, its idiosyncratic characteristics render it ideal to serve
as a regional hub and an ideal location for regional headquarters.
However, gift shops takes a large space in Malls and Shopping centers,
same for gold shops and Souq.
If Gold is famous in UAE why silver, the nice looking gift, and low cost
price shouldn't be?
Farther more this product can substitute the Gold with the high price
specially in this hard time in Dubai.

9.  Dominate the market
 Targeting Retailers & Final Customer
 Awareness of the business
 Study the UAE Market
 Determine all needs in order to select the necessary resources
 Be aware of what our partner is able to provide
 Having a primary idea of what we can provide
 Prepare a marketing strategy and plan based on time, cost and resources

11.  Create a brand awareness for both the retailer and the final consumer
 Create a demand stream by the final consumer that will be transformed to a
demand of the product by the retailer in order to offer it to their customers.
 Create a state in the market among retailers that it s a must to have this service.
Advertise on Billboard Through an efficient campaign
UAE market has proven that the Outdoors advertisement is an effective
marketing tool .

12. Hotels
Shops
Saloons & Others

13. Customer is our Priority
Silver Product ,
Gold Goal

14. Sales, Marketing & Distribution
Marketing and
Data Scan
Media Compaign
Teasing
Compaign
Brand
Awerness
Distribution
Contact
Retailers
-3 -2 -1 0 1 2 3 4 5

15. Scope of work
Zone 1 Zone 2 Zone 3 Zone 4
Steps 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
Categories
Competitors

16.  Start by a campaign for the duration of two months
 End the campaign and reveal the brand
 Market scanning and data collection prior of two month of the media campaign
 Where a team of sales executives and statistics and distribution agencies will be
dividing the country geographically by zones :
 where every zone all target categories will be listed
 Then all categories in every zone will be divided according to competitors
 Select a competitor list to target and to give advantage against the other list
Excluded the big contracts

18. •Gift Shops
• Entertainment ( Take away Gift)
• Clothes Shop
•Photoshop Centers
• Hairdressers/ Beauty Center
• Copy Shops/ Libraries

19. Zone A
Hypermarket
Category
Competitor x Competitor y

20. Beads & Co
Malls