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Digital signage refers to the use of electronic display screens to provide dynamic visual communications. It allows for real-time updates of advertising and information from a central control system. Digital signage provides benefits like attention-grabbing ads, cost savings over printed materials, and opportunities to generate revenue from advertising sales. While upfront costs were previously a barrier, new all-inclusive solutions are making digital signage more affordable. Return on investment can be achieved if projects are properly planned and leverage technologies like narrowcasting from a single central source.
