MOSAIC Digital Advertising Network at CapitaMalls Asia malls and shopping centres across Singapore offers an exclusive 65” HD digital format to engage shoppers, PMEBs, teens and families and effectively reach the mass segment of the population.
All sites are well distributed among CapitaMalls Asia shopping centres and located in areas of high footfall with great potential for targeted messaging near point-of-sell.
The layout and size of MOSAIC QRBoardTM XXL screens ensure standout, optimal exposure and high impact for the highly affluent audience.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
MOSAIC Digital Advertising Network at CapitaMalls Asia malls and shopping centres across Singapore offers an exclusive 65” HD digital format to engage shoppers, PMEBs, teens and families and effectively reach the mass segment of the population.
All sites are well distributed among CapitaMalls Asia shopping centres and located in areas of high footfall with great potential for targeted messaging near point-of-sell.
The layout and size of MOSAIC QRBoardTM XXL screens ensure standout, optimal exposure and high impact for the highly affluent audience.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Rick Tilghman, PayPal - Arizona World Usability Day 2012 UX Keynote PresentationTheo Mandel, PhD
Arizona World Usability Day 2012 Keynote Presentation, Nov. 8, 2012
Rick Tilghman, Senior Director of User Experience Design, PayPal
Topic: Delivering payments in a ubiquitous computing world
Digital services continue to assume an increasingly essential role in daily life. Devices are shrinking and fragmenting, analog products are evolving digital capabilities, and new products are displacing established business models. In short, digital is absorbing an increasing array of specific, nuanced, and ever more essential behaviors and needs.
As we confront this rapidly evolving world of ubiquitous computing there are a number of important questions we’re asking at PayPal. What are the implications for the future of payment services? What is the role of usability and UX? How do we evolve to address an accelerating and diversifying marketplace?
A presentation by Joe Couto, Accellos Senior Vice President and 3PL General Manager at Afri-logistics and Supply Chain Summit 2016 in Johannesburg, South Africa.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
What if next is now? Or the Future (of travel) is closer than we think?_ATCOM...Atcom SA
Manolis Psarros, Business Unit Director of TOPOSOPHY, talks at ATCOM Next, ATCOM’s annual TechFest, and presents 15 modern trends that reshape the tourism industry and prove that the future is closer than we think.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Creating multi-channel design frameworks - Mobile ExperienceRod Farmer
Presentation at UX Australia 2011 by Rod Farmer and Ash Donaldson from Mobile Experience on challenges leading teams to design multi-channel experiences.
This presentation focuses on creating multi-channel design frameworks, organisational hurdles, and lessons learnt.
Follow us on @rodfarmer and @ashdonaldson.
Presentation given at the 12 annual marketing to the Rural Sector Conference, held in Auckland, NZ August 27-28th. This paper looks at latest consumer trends & consumer behaviour, the impact of smartphones and tablets to farmers, and developing campaigns to engage them.
There is 100% chances you are going to engage your customers on mobile first, but converting them into lifetime and faithful promoters is a multi-screen journey. For brands, media and retailers it is then critical to select the most relevant device-agnostic technology and the
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Rick Tilghman, PayPal - Arizona World Usability Day 2012 UX Keynote PresentationTheo Mandel, PhD
Arizona World Usability Day 2012 Keynote Presentation, Nov. 8, 2012
Rick Tilghman, Senior Director of User Experience Design, PayPal
Topic: Delivering payments in a ubiquitous computing world
Digital services continue to assume an increasingly essential role in daily life. Devices are shrinking and fragmenting, analog products are evolving digital capabilities, and new products are displacing established business models. In short, digital is absorbing an increasing array of specific, nuanced, and ever more essential behaviors and needs.
As we confront this rapidly evolving world of ubiquitous computing there are a number of important questions we’re asking at PayPal. What are the implications for the future of payment services? What is the role of usability and UX? How do we evolve to address an accelerating and diversifying marketplace?
A presentation by Joe Couto, Accellos Senior Vice President and 3PL General Manager at Afri-logistics and Supply Chain Summit 2016 in Johannesburg, South Africa.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
What if next is now? Or the Future (of travel) is closer than we think?_ATCOM...Atcom SA
Manolis Psarros, Business Unit Director of TOPOSOPHY, talks at ATCOM Next, ATCOM’s annual TechFest, and presents 15 modern trends that reshape the tourism industry and prove that the future is closer than we think.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Creating multi-channel design frameworks - Mobile ExperienceRod Farmer
Presentation at UX Australia 2011 by Rod Farmer and Ash Donaldson from Mobile Experience on challenges leading teams to design multi-channel experiences.
This presentation focuses on creating multi-channel design frameworks, organisational hurdles, and lessons learnt.
Follow us on @rodfarmer and @ashdonaldson.
This is a presentation I gave at Mobile Monday Sydney in February 2010 on mobile service design at 3 Mobile. It discusses some of the work I led around end-to-end mobile services.
This was a new audience for service design and sensitive information could not be communicated, hence a little high level and over use of stock arts to replace our actual deliverables.
Enjoy!
Mobile Experience presentation at OZIA 2010 on Continuous Experience and mobile trends in IA.
This was a fun, short introductory presentation to the topic. OZIA is an Australian conference where UX peers come together to share their thoughts and experiences on Information Architecture and UX trends.
This is a short presentation I recently gave in Sydney, Australia. In this talk I discussed the 5 key elements behind changing the behaviour of our UX team at 3 Mobile.
This was a case study discussion, and hence there was far more discussion on the journey, than prescriptive recommendations you can take from these slides.
I have a larger presentation on Managing UX Teams which you can find under the "More by user" tab.
Enjoy.
Presentation to Telstra on the importance of experience design around services rather than products, and how existing infrastructure could support democratised forms of innovation.
Presentation on the future of mobile landscapes, discussing the impact of increasing technology fragmentation, interaction design concerns, and new initiatives that may help to achieve greater convergence.
Thanks to Sheen Yap and Joe Purves for slides and inspiration.
Building And Managing Successful Ux TeamsRod Farmer
Presentation to the ARK Online User Experience Conference. Provides an overview of how to build and manage successful User Experience teams through planning, leadership, and organisational influence. More specifically, this presentation argues that greater quality and org influence do NOT come through focusing on better research and design skills ...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
1. THE
FUTURE
OF
MOBILE
RETAIL
Towards
mul,-‐device
retail
strategies
Dr
Rod
Farmer
(@rodfarmer),
Melbourne
Spring
Fashion
Week
Business
Series.
September
5,
2012
2. WHAT
I’D
LIKE
FROM
TODAY
...
- Get
you
thinking
about
“mobility”
rather
than
“mobile”
- Crea,ng
a
truly
effec,ve
mobility
strategy
- What’s
around
the
corner
...
but
here
now
- Leave
you
with
a
few
Monday
morning
ac,on
items
31. NICHE?
NO
WAY
MOBILE
FIRST!
There
are
roughly
6
Billion
ac,ve
mobile
handsets
in
the
world
today.
Australia
is
the
3rd
most
advanced
mobile
market.
31
39. THIS
DEVICE
IS
JUST
A
LENS
The
average
Australian
consumer
today
is
already
mul,-‐
channel,
typically
ci,ng
the
use
or
influence
of
3
or
chmitz Chris Kulig Björn Hohmann Marc Lüttich
more
digital
channels
during
a
retail
purchasing
ac,vity.
Trend User Digital Professional Digital Avant Garde
39
40. CONNECTED
CONSUMERS
In
the
US,
UK
and
Australia,
>
70%
of
people
with
a
tablet
own
mul,ple
connected
devices
and
ac,vity
sync/share
content
and
media
40
44. NOW:
CUSTOMER
IS
THE
DESTINATION.
DIGITAL
IS
THE
DISTRIBUTION
44
45. WE
NEED
COMPELLING
STORIES
Retails
just
can’t
be
about
the
product,the
packing,
or
even
the
technology.
How
can
we
engage
the
customer
across
devices,
loca,ons
and
contexts?
45
55. EXPERIENCE
ECONOMY
“As
goods
and
services
become
commodi,sed,
the
customer
experiences
that
companies
create
will
maaer
most.”
Pine.
Value
=
(Delighters
-‐
Detractors)
/
Cost
55
56. STAGES Research & Planning Shopping Booking Post-Booking, Pre-Travel Travel Post Travel
EXPERIENCE
RAIL EUROPE Research destinations, routes and products
Enter trips Review fares
Select pass(es)
Confirm
itinerary
Delivery
options
Payment
options
Review &
confirm
Wait for paper tickets to arrive Activities, unexpected changes
Share experience
Follow-up on refunds for booking changes
MAPPING Destination Look up
pages Change Check ticket Share
time tables E-ticket Print
plans status photos
at Station
Get stamp
Live chat for for refund Web
raileurope.com
questions
Plan with Map itinerary
interactive map (finding pass) Share
experience
May call if Buy additional (reviews)
DOING tickets
difficulties
occur
Kayak, View
Blogs & web/
compare maps apps
Travel sites Print e-tickets
airfare at home Paper tickets Plan/
Web arrive in mail Look up
confirm
timetables Arrange Request Mail tickets
Talk with activities
Google Research refunds for refund
friends travel
searches hotels
• What is the easiest way to get around Europe? • I want to get the best price, but I’m willing to pay a • Do I have all the tickets, passes and reservations • Do I have everything I need? • I just figured we could grab a train but there are • Trying to return ticket I was not able to use. Not
• Where do I want to go? little more for first class. I need in this booking so I don’t pay more • Rail Europe website was easy and friendly, but not more trains. What can we do now? sure if I’ll get a refund or not.
THINKING • How much time should I/we spend in each • How much will my whole trip cost me? What are my shipping? when an issue came up, I couldn’t get help. • Am I on the right train? If not, what next? • People are going to love these photos!
place for site seeing and activities? trade-offs? • Rail Europe is not answering the phone. How • I want to make more travel plans. How do I • Next time, we will explore routes and availability
• Are there other activities I can add to my plan? • What will I do if my tickets don’t arrive in time?
else can I get my question answered? do that? more carefully.
• I’m excited to go to Europe! • It’s hard to trust Trip Advisor. Everyone is • Website experience is easy and friendly!
Mobile
retail
isn’t
about
having
an
app.
Mobile
• Stressed that I’m about to leave the country • I am feeling vulnerable to be in an unknown place in • Excited to share my vacation story with
retail
is
about
understanding
how
people
have
• Will I be able to see everything I can? so negative. • Frustrated to not know sooner about which and Rail Europe won’t answer the phone. the middle of the night. my friends.
• What if I can’t afford this? • Keeping track of all the different products tickets are eTickets and which are paper tickets. • Stressed that the train won’t arrive on time for my
FEELING • Frustrated that Rail Europe won’t ship tickets connection.
• A bit annoyed to be dealing with ticket refund
• I don’t want to make the wrong choice. is confusing. Not sure my tickets will arrive in time. to Europe. • Meeting people who want to show us around is fun, issues when I just got home.
• Am I sure this is the trip I want to take?
• Happy to receive my tickets in the mail!
a
conknuous
experience
whilst
shopping.
serendipitous, and special.
Enjoyability Enjoyability Enjoyability Enjoyability Enjoyability Enjoyability
EXPERIENCE Relevance of Rail Europe Relevance of Rail Europe Relevance of Rail Europe Relevance of Rail Europe Relevance of Rail Europe Relevance of Rail Europe
Mobile
retail
is
about
conneckng
the
Helpfulness of Rail Europe Helpfulness of Rail Europe Helpfulness of Rail Europe Helpfulness of Rail Europe Helpfulness of Rail Europe Helpfulness of Rail Europe
Opportunities
GLOBAL PLANNING, SHOPPING, BOOKING customers
buying
experience
.... POST-BOOK, TRAVEL, POST-TRAVEL
Communicate a clear value Help people get the help they Support people in creating their Enable people to plan over time. Visualize the trip for planning Arm customers with information Improve the paper ticket Accommodate planning and
proposition. need. own solutions. and booking. for making decisions. experience. booking in Europe too.
STAGE: Initial visit STAGES: Global STAGES: Global STAGES: Planning, Shopping STAGES: Planning, Shopping STAGES: Shopping, Booking STAGES: Post-Booking, Travel, Post-Travel STAGE: Traveling
Make your customers into better, Engage in social media with Connect planning, shopping and Aggregate shipping with a Proactively help people deal Communicate status clearly at
more savvy travelers. explicit purposes. booking on the web. reasonable timeline. with change. all times.
STAGES: Global STAGES: Global STAGES: Planning, Shopping, Booking STAGE: Booking STAGES: Post-Booking, Traveling STAGES: Post-Booking, Post Travel 56
57. CONTINUOUS
EXPERIENCES
The
set
of
ackvikes
from
a
user’s
perspec,ve
that
delivers
a
series
of
consistent
and
meaningful
interackons
across
devices,
and
whose
design
is
true
to
each
device,
context
and
usage.
57