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Objective
                                   To utilize my skills and knowledge in media by joining a dynamic team that thrives
                                   on quality and success.

                                   Education
                                   2009 - 2010             Sheridan College                 Oakville, Ontario
E-Mail: g.ozorioisaacs@gmail.com   - Advertising Diploma
Phone: 905-276-3337                - Program skills: IMS Print, comScore My Metrix, MediaMix, Nielsen Annual
204-350 Rathburn Rd W                Summary, Nielsen Media Advisor, Comb Navigator, Micro BBM, Adobe
Mississauga, Ontario                 Photoshop, Adobe InDesign, Microsoft Word, Excel and Power Point
L5B-3Y2
                                   Academic Experience:

                                   Media Buying and Analysis
                                         - Executed PMB cross tabulation and data analysis for companies
                                           such as Future Shop and Crest White Strips
                                         - CARD costing for newspapers, radio, magazines and
                                           out of home
                                         - Read and interpreted BBM data
                                         - Knowledge of advantages and limitations of all media
                                         - Created a Media Plan for Future Shop
                                         - Generated PMB and NADbank data using IMS Crosstab
                                         - Developed media plans demonstrating appropriate strategies
                                   	     		to	reach	specified	objectives
                                         - Rationalized media recommendations through the
                                   	     		identification	of	reach	and	frequency	goals

                                   Integrated Marketing Communications (IMC)
                                          -	Developed	an	IMC	plan	outlining	specific	communication	
                                            objectives, strategies and tactics for Tetley Tea
                                          - Analyzed and evaluated existing sales promotion plans
                                            directed to both consumer and trade
                                          - Developed and evaluated appropriate sales promotion
                                            strategies to increase brand equity and product sales
                                          - Knowledge of elements of direct marketing and
                                            fundamentals of customer relationship marketing (CRM)

                                   Advertising Planning
                                          - Compiled and analyzed research from PMB, Nielsen, Statistics
                                            Canada, and other secondary sources
                                          - Developed and conducted primary research in order to analyze
                                            target groups, target needs and preferred product attributes
                                          - Developed advertising objectives and executed appropriate
                                            strategies and tactics in the form of a comprehensive
                                            advertising plan
                                          - Wrote an effective Competitive Analysis, Client Brief,
                                            Status Report, Contact Report and Work Back Schedule
                                          - Prepared a professional advertising pitch
Continued Page 2...
                                   Work Experience

                                   Customer Service Representative
                                   2005 - Present     Mississauga Transit                   Mississauga, Ontario

                                          - Provided bus route information and trip plans
                                          - Lead hand responsibilities
                                                  - Ensured employees adhere to break schedule
E-Mail: g.ozorioisaacs@gmail.com                  - Scheduled effectively to cover any contingencies
Phone: 905-276-3337                               - Handled escalated customer issues
204-350 Rathburn Rd W                     - Provided customer service at Mississauga Transit
Mississauga, Ontario                        Information Booth at Square One bus terminal
L5B-3Y2                                   - Face to face interaction with customers

                                   Customer Service Representative
                                   2004 - 2005        Ingram Micro                          Mississauga, Ontario

                                          - Handled major return accounts for companies such as
                                            Future Shop, Best Buy, Wal-Mart and Zellers
                                          - Required to provide accurate service within a 48 hour
                                            turnaround time
                                   	      -	Verified	information,	analyzed	discrepancies,	and	provided					
                                            a course of action for clients to follow
                                          - Maintained client records through excel spreadsheets

                                   Call Centre Representative
                                   2003 - 2004         Technion Communications                 Etobicoke, Ontario

                                          - Handled calls for client MSN Online
                                          - Processed 50 to 100 calls a day
                                          - Provided customer service for customer questions and
                                            feedback

                                   Call Centre Representative
                                   2002 - 2003         Client Logic                          Etobicoke, Ontario

                                          - Handled calls for multiple clients, Toronto Hydro and
                                            Chapters Indigo Online
                                          - Processed 100 to 150 calls a day
                                          - Answered over 75 e-mails a day
                                          - Dealt with customer questions, feedback and complaints


                                   Other Experience
                                          - Member of the Sheridan Student Advertising Association
                                          - Presentations to high schools students to promote the Sheridan
                                            Advertising Program
                                          - Created and owned a successful private business.
                                          - Hobbies: baseball, reading, billiards, video games, dog ownership


                                   References
                                          Available upon request

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Geoffrey Ozorio Isaacs Resume

  • 1. Objective To utilize my skills and knowledge in media by joining a dynamic team that thrives on quality and success. Education 2009 - 2010 Sheridan College Oakville, Ontario E-Mail: g.ozorioisaacs@gmail.com - Advertising Diploma Phone: 905-276-3337 - Program skills: IMS Print, comScore My Metrix, MediaMix, Nielsen Annual 204-350 Rathburn Rd W Summary, Nielsen Media Advisor, Comb Navigator, Micro BBM, Adobe Mississauga, Ontario Photoshop, Adobe InDesign, Microsoft Word, Excel and Power Point L5B-3Y2 Academic Experience: Media Buying and Analysis - Executed PMB cross tabulation and data analysis for companies such as Future Shop and Crest White Strips - CARD costing for newspapers, radio, magazines and out of home - Read and interpreted BBM data - Knowledge of advantages and limitations of all media - Created a Media Plan for Future Shop - Generated PMB and NADbank data using IMS Crosstab - Developed media plans demonstrating appropriate strategies to reach specified objectives - Rationalized media recommendations through the identification of reach and frequency goals Integrated Marketing Communications (IMC) - Developed an IMC plan outlining specific communication objectives, strategies and tactics for Tetley Tea - Analyzed and evaluated existing sales promotion plans directed to both consumer and trade - Developed and evaluated appropriate sales promotion strategies to increase brand equity and product sales - Knowledge of elements of direct marketing and fundamentals of customer relationship marketing (CRM) Advertising Planning - Compiled and analyzed research from PMB, Nielsen, Statistics Canada, and other secondary sources - Developed and conducted primary research in order to analyze target groups, target needs and preferred product attributes - Developed advertising objectives and executed appropriate strategies and tactics in the form of a comprehensive advertising plan - Wrote an effective Competitive Analysis, Client Brief, Status Report, Contact Report and Work Back Schedule - Prepared a professional advertising pitch
  • 2. Continued Page 2... Work Experience Customer Service Representative 2005 - Present Mississauga Transit Mississauga, Ontario - Provided bus route information and trip plans - Lead hand responsibilities - Ensured employees adhere to break schedule E-Mail: g.ozorioisaacs@gmail.com - Scheduled effectively to cover any contingencies Phone: 905-276-3337 - Handled escalated customer issues 204-350 Rathburn Rd W - Provided customer service at Mississauga Transit Mississauga, Ontario Information Booth at Square One bus terminal L5B-3Y2 - Face to face interaction with customers Customer Service Representative 2004 - 2005 Ingram Micro Mississauga, Ontario - Handled major return accounts for companies such as Future Shop, Best Buy, Wal-Mart and Zellers - Required to provide accurate service within a 48 hour turnaround time - Verified information, analyzed discrepancies, and provided a course of action for clients to follow - Maintained client records through excel spreadsheets Call Centre Representative 2003 - 2004 Technion Communications Etobicoke, Ontario - Handled calls for client MSN Online - Processed 50 to 100 calls a day - Provided customer service for customer questions and feedback Call Centre Representative 2002 - 2003 Client Logic Etobicoke, Ontario - Handled calls for multiple clients, Toronto Hydro and Chapters Indigo Online - Processed 100 to 150 calls a day - Answered over 75 e-mails a day - Dealt with customer questions, feedback and complaints Other Experience - Member of the Sheridan Student Advertising Association - Presentations to high schools students to promote the Sheridan Advertising Program - Created and owned a successful private business. - Hobbies: baseball, reading, billiards, video games, dog ownership References Available upon request