Data lies at the heart of all telco operations. And telecommunications data is incredibly rich – arguably containing some of the most robust information across industries. But to unlock its fullest potential and make better decisions, you need data integrity: the key to accelerating the development, deployment, and adoption of future mobile and broadband services.  Join this Precisely webinar to learn how you can:  Automate business processes, modernize your infrastructure and eliminate data siloes Ensure accuracy and consistency by building data governance and quality into your data-centric processes Optimize planning for network expansion and maintenance by harnessing location data  Gain a more sophisticated view of assets and subscribers by leveraging enrichment data for critical context  Don't miss this opportunity to start your unique telco journey toward data integrity and unlock the full potential of your telecom data. 

1. Unlocking the Full
Potential of Your
Telecom Data with
Data Integrity
Ruslan Sultanov | Product Marketing
Manager, Telco Solutions

2. Housekeeping
Questions Welcome
• Submit your questions at any time during the presentation
using the Q&A box.
• If we don't get to your question, we will follow-up via email
Recording and slides
• This webinar is being recorded. You will receive an email
following the webinar with a link to the recording and slides

3. Today’s speaker
Ruslan Sultanov
Product Marketing Manager,
Telco Solutions,
Precisely

4. Topics
1 With industry stats and effects on digital transformation
2 Deep dive into specific examples of the impact on Telecom initiatives
3 How can we help

5. Exploding need for trusted data
83% of CEOs
want their
organization to be
more data-driven
Digital transformation
investments to
top $6.8 trillion
globally by 2023
68% of Fortune 1000
businesses now
have CDOs – up 6x
in the last decade
Global data
infrastructure spending
expected to reach
$200 billion this year
Data is the fuel for decision-making today
IDC IDC Gartner Forbes

6. Source: Corinium Intelligence 2021
73%
say a lack of
technology or
services to facilitate
data integration is
creating challenges
for their teams
82%
say data quality
concerns represent
a barrier to their
digital transformation
projects
80%
find it challenging
to ensure data is
enriched at scale
consistently
82%
say deploying
accessible location
data across their
enterprises is
challenging
There’s still work to do

7. Genomics
IoT
Social
tech
GPS
3G/4G
Smart
phones
Storage
& cloud
Search
Machine
learning
Advanced
analytics
Speech
-to-
speech
Fully
ubiquitous
internet
Ubiquitous
sensors
Wearables
VR/AR
Blockchain
Artificial
Intelligence
5G
Bio-
metrics
LiFi
3D
printing
Bioprinting
Biochips
Micro data
centers
Natural
language
Smart
robots
Affective
computing
Drones
2000
Data Integrity
Deliver accuracy,
consistency & context
Big Data
Includeany kind of data
from anywhere
Cloud
Make data elastic,
easy & accessible
Data Warehousing
Centralize transactional
data for reporting
Data Integrity is today’s business imperative

8. What is Data Integrity?
Data integrity is the quality, reliability,
trustworthiness, and completeness of a data set –
providing accuracy, consistency, and context.

9. Telcos rely on
data integrity
Network optimization
Optimize network performance, identifying areas where
network traffic is heaviest, and adjusting resources
accordingly.
5G planning and rollout
Determine the optimal placement of 5G base stations
and the allocation of network resources.
Subscriber experience
Gain insights into customer preferences, behaviors, and
needs, and use this information to offer more personalized
and tailored services.
Connectivity initiatives
Identify areas that lack adequate service and develop a
plan for deploying new broadband infrastructure.

10. Common data integrity use cases
General
& Operations
• Data-driven business
modeling and analytics
• Risk, fraud, and
compliance
management
• Integrated, complete
financial budgeting&
reporting
• Efficient, intelligent use of
HR data for
engagement &
management
Data
& IT
• Delivery of trusted data
to the business for
analytics, reporting, and
decision making
• Data policy aligned with
regulatory,legal and
ethical mandates
• Efficient, secure,cost
effectiveIT operations
• Implementation of cloud
strategy
Product
& Technology
• Data-driven product
strategy & pricing
programs
• Design driven by
customerbehavior
analytics
• Efficient, personalized
customersupport and
services
• Product delivery
optimization
Sales
& Marketing
• Enriched 360 view of
customer
• Targeted, efficient
marketing programs
• Personalized,
omnichannel customer
engagement
• Predicting customer’s
next best action
• Full funnel reporting and
metrics
General
& Operations
Data
& IT
Product
& Technology
Sales
& Marketing

11. The elements of data integrity
Modernize your
infrastructure for the
cloud, eliminate data
siloes, and automate
processes
Build data governance
and quality into your
data-centric processes
to ensure accuracy
and consistency
Leverage the location
information inherent in
your data for more
sophisticated analytics
and actionable insights
Complement your core
business data with
expertly curated datasets
to add critical context
and increase value
Create seamless,
personalized
and omnichannel
communications on
any medium, anytime
Integrate Verify Locate Enrich Engage

12. Examples of value in
telecommunications:
• Extend the value of legacy
systems while making
operational data available
• Unify departments, making
decisions using consistent
information
• Leverage modern cloud-based
platforms to streamline
processes and reduce costs
Modernize your infrastructure for
the cloud, eliminate data siloes,
and automate processes
Integrate

13. Enhance operational
efficiency

14. Examples of value in
telecommunications:
• Ensure data is easily
understood and trusted
• Increase accuracy in the
delivery of subscriber services
and reporting on data findings
• Streamline regulatory
compliance
Build data quality and
governance into your data-centric
processes to ensure accuracy and
consistency
Verify

15. Data governance
Provide ownership and
accountability of data assets via
roles and responsibilities
Data
stewardship
Obtain general statistics to learn
more about a field
Visualization
Visually connect impact analysis,
data lineage and business
processes with related data
assets
3D data
lineage
Utilize AI techniques to
automatically tag data for
categorization or to relate data
together
Machine
learning
Aggregate data quality results
and present data governance
scores by asset
Metrics &
scoring
Understand your data with
definitions, context and
crowdsource updates
Business
glossary
Customize your operating model
for reporting issues, questions or
approvals
Workflow
Harvest metadata and allow
business and technical metadata
to be searchable
Data catalog
Document policies and standards
and their relationships to data
Data policy
management

16. How data drives the business
REPORTING & COMPLIANCE ANALYTICS & INSIGHTS OPERATIONAL EXCELLENCE
Data protection
Risk and fraud
Privacy
Regulatory/FCCcompliance
RDOF Reporting
Internal reporting
Safety
Determining Serviceability
Network Buildout(5G)
Confirming mailability
Customer retention
Buying patterns
Customer 360° view
Optimize working capital
Enhancecustomer care
Improveproducttraceability
Reduceattrition
Lower operating expenses
Facilitate M&A

17. Examples of value in
telecommunications:
• Analyze coverage areas, and
plan network expansions based
on demand and usage patterns
• Identify areas with poor signal
strength or slow data speeds
and take proactive measures to
improve service
• Enable targeted marketing
campaigns, personalized
messaging, and better
subscriber engagement
Bring essential context to business
decisions with location intelligence
and data enrichment
Context
Locate & Enrich
+

18. Data Enrichment
Context makes perfect
• Business name
• SIC codes
• Trade division
• Brand hierarchy
:
• Square footage
• Elevation
• High
• Low
• Building type
• Name
• ID
• Boundary
• Neighborhoods
• Postal
• County
• Congressional districts
• MCD
• Drive – Time & Distances
• Walk – Time & Distances
• Shopping Centers
• Hospitals
• School Boundaries
• Home owner
• Tax address
• Year built
• Number of stories
• Vacancy
• Elevation
• Complete and standardized address
• Property type
• Primary or secondary address
• Estimates and projections
• Population
• Household
• Socio-economic
• Consumer vitality

19. Gain an unmatched understanding of
network usage patterns, customer
behavior, and gaps in coverage to
provide better services.
Weather the storm: analyze the weather
patterns, anticipate issues before they occur,
and take steps to prevent downtime.

20. Example of value in the
telecommunications:
• Enhance subscriber
experience
• Create new business
opportunities
• Improve operational
efficiency
Create seamless,
personalized
and omnichannel
communications on
any medium, anytime
Engage

21. LOCATION
QUALITY
GOVERNANCE
ENRICHMENT INTEGRATION
Your unique data
integrity journey
will reflect your
business needs
Data
Integrity
Data integrity
is a journey
• Every journey to data integrity is unique and driven
by business initiatives
• Market trends are accelerating the need for data
integrity
• Precisely addresses needs across the data integrity
journey

22. Precisely offers leading data integrity capabilities
Change Data Capture
ETL
Machine Data Integration
Process Automation
Data Governance
Data Catalog
Data Quality
Data Observability
Master Data Management
Geo Addressing
Spatial Analysis
Spatial Visualization
Desktop Mapping
Street & Address Data
Postal & Admin Boundaries
Points of Interest Data
Demographic Data
Risk Data
Integrated Comms
Personalized Video
Chatbots
Responsive Messaging
Digital Self Service
Integrate Verify Locate Enrich Engage
Strategic Services

23. The modular, interoperable Precisely Data
Integrity Suite contains everything you need
to deliver accurate, consistent, contextual
data to your business - wherever and
whenever it’s needed.

24. Questions?

25. May 16–17, 2023
REGISTER NOW AT
precisely.com/trust23