Geneva 2020 is a collective impact initiative that brings together different sectors of the Geneva, NY community to support the schools and create a stronger community. The steering committee includes leaders from education, non-profits, government, and business. The initiative will focus on improving graduation rates, career/college readiness, and literacy through long-term commitments, shared goals and measurements, coordinated activities, continuous communication, and a backbone support organization led by Katie Flowers and Pat Heieck.

1. Geneva 2020:
Collective Impact

2. “Collective Impact” by John Kania and Mark Kramer
Stanford Social Innovation Review, Winter 2011
When a community comes together to support a single cause,
the results can be truly transformative.
Geneva 2020 is an important effort to advance the Geneva
schools and build a stronger community.

3. Steering Committee
Steering Committee
•Jose Acevedo, President and CEO of Finger Lakes Health
•Greg Baker, Principal of the Geneva High School
•Pat Collins, Professor of Education at Hobart and William Smith Colleges
•Stu Einstein, Executive Director of Success for Geneva's Children
•Katie Flowers, Director of the Center for Community Engagement and Service Learning at Hobart and
William Smith Colleges
•Arlene Francis, Executive Director of the Boys and Girls Club of Geneva
•Mark D. Gearan, President of Hobart and William Smith Colleges
•Jane Gerling, Community Member
•Rev. Jim Gerling, Community Member
•Patricia Heieck, Volunteer Program Coordinator
•Michael Hoepp, Chief of Staff, Hobart and William Smith Colleges
•Matt Horn, City Manager
•Jim MaKinster, Associate Professor of Education at Hobart and William Smith Colleges
•Lucille Mallard, President of the Geneva Chapter of the NAACP
•Kelly J. Mittiga, Senior Vice President, Director of Deposit and Retail Operations, First Niagara Bank
•Alejandra Molina, Director of Office of Intercultural Affairs, Hobart and William Smith Colleges
•Victor Nelson, Secretary of the Board of Directors of the African American Men’s Association
•Trina Newton, Superintendent of the Geneva City School District
•Susan Pliner, Associate Dean for Teaching, Learning and Assessment at Hobart and William Smith
Colleges
•Karen Springmeier, Executive Director, Finger Lakes Workforce Investment Board, Inc.
•Montrose Streeter, Assistant Vice President of Student Affairs at Hobart and William Smith Colleges
•Heather Swanson, Public Information Officer, Geneva City School District
•Mark Venuti, Chair of the Board of the Boys and Girls Club of Geneva
•Catherine Williams, Vice President for Communications, Hobart and William Smith Colleges

4. Collective Impact
Long-term commitments from different sectors with a
common agenda to solve a social challenge.
• Common Agenda
• Shared Measurement System
• Mutually Reinforcing Activities
• Continuous Communication
• Backbone Support Organization

5. Common Agenda
Three Goals Identified by GCSD
as Critical to the Future of our Children
Graduation Rate
Career and College Readiness
Literacy

6. Shared Measurement System
Graduation Rate
Career and College Readiness
Literacy
Ensure that 20% of
students score at the
mastery level on
NYSED regents exams
(85% or above).
Raise the graduation
rate to 90% by 2020
for all students.
Expand GHS alumni
outreach efforts.

7. Mutually Reinforcing Activities
Geneva 2020

8. Continuous Communication

9. Backbone Support Organization
• Katie Flowers Director of CESL at HWS
• Pat Heieck Volunteer Program Coordinator
QUESTIONS?