The document outlines an approach for generating effective reports to promote education development through journalism. It recommends identifying the target audience, investigating salient policy issues that need reform, interacting with representatives of the target audience to gauge reactions to story angles, and informing relevant decision makers and constituents to allow debate and feedback to further policy goals. The overall aim is to advise and influence government education policy through results-oriented reporting.

1. Generating and Producing Effective Reports to Promote Education Development DEVELOPMENT COMMUNICATIONS NETWORK

2. Inform to Reform: Improving National Education Policy through Journalism Advise and influence government policy on education Generate tangible results to further promote journalism as an effective tool for policy reform Utilize effective results-oriented reporting (1) Identify, (2) Investigate, (3) Interact, (4) Inform…

3. Identify : Define the target audience (Political Appointees, Interest Groups, Civil Society, Elected officials) Appeal to target audience Frame issues in a cost/benefit matrix relevant to the respective audience Empathize with target audience perspective Consider their responsibilities to constituents Use their nomenclature to develop rapport Take account of competing messages directed at audience Pragmatic, results oriented approach

4. Investigate: Determine salient policy issues that need reform Strategic issues vs. tactical issues Identify bottlenecks impeding education development Logistical Bureaucratic Limited Resources (tangible & intangible) Who controls the levers to change?

5. Interact: Seek a representative sample of target audience & focus group their reaction to various story angles Schools—budget appeal Government—election/voter appeal Family—status/economic/personal appeal Community—societal/utilitarian appeal Teachers—professional appeal Students—personal agency/empowerment Cultural/media influences—economic appeal

6. Inform: Disseminate, Circulate, Debate Get your story out to the necessary decision makers and their influential constituents Ensure that all relevant parties are working with the same knowledge base; avoid asymmetric information Allow healthy debate and criticism; feed critiques back into the system for further review

7. Thank You for Your Time