This document discusses strategies for motivating readers using the acronym C.A.R.E.: C is for Community - building reading communities both online and offline to foster engagement. A is for Access - ensuring students have physical, intellectual, moral and emotional access to texts. R is for Response - allowing students to respond to texts in personal, interpretive, critical and evaluative ways. E is for Engagement - fully immersing students in a variety of text types including picture books, audiobooks, poetry, graphic novels and more. The goal is steep engagement in all kinds of literature.