General commercialization and Marketing course Professor Bahman Moghimi University of Georgia

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‫اندیشه‬ ‫برتر‬ ‫کزین‬ ‫خرد‬ ‫و‬ ‫جان‬ ‫خداوند‬ ‫نام‬ ‫به‬
‫برنگذرد‬
Bahman Moghimi (PhD, DBA, MBA)
Professor/ Business Consultant/ International Speaker
Faculty Member, Academic Staff at University of Georgia, Tbilisi
Geuropia Academy (Consultation & Education)
B.Moghimi@Yahoo.co.uk

B.Moghimi@yahoo.co.uk
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Commercialization/
MARKAGEMENT
How to Change your thoughts
in to Great Wealth
Bahman Moghimi
Professor At School of Business & Economics
University of Georgia

What is Paradigm?
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What is Paradigm Shift?
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That ‘s Wi-Fi !

The Way To Paradigm Shift ...
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Find New Superiorities, Convey those to your
Specific Customers! Repeat This forever!

Meeting Increasing Customer Needs
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Only Two things create value in your business:
Marketing & Innovations.
 Differentiation
 Price
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Why People Buy Things?!

Needs, Wants & Demands
 Needs: State of deprivation (ex: Physical Needs)
 Wants: The form of human needs shaped by culture & Individual Personality
 Demands: Human wants that are backed by buying power
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NEED ! WANT !
$

What are you doing here?
• Academic Wishes…
• Monetary Wishes…
• This Presentation is about the 2nd part!
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Problem Definition
• How can I be Rich?
• How can I be Successful?
• How can I be a Brand?
 formal education teaches scholastic and professional skills, not
financial skills. (Even “finance” classes don’t really teach what it
takes to become rich). The ubiquitous focus on formal schooling
leads to graduates who may have good grades, but still have a
poor person’s “financial programming.”
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The Rich Don’t Work for Money
• “People normally work for money. The rich have
money work for them.”
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THE SCOPE OF MARKAGEMENT
B.MOGHIMI@YAHOO.CO.UK
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All Managerial and Social Processes in which
you exchange value with all stakeholders
specially Customers and Consumers and
attract and maintain them in life-long,
mutual profitable relationships…
https://www.facebook.com/Markagement

Markagement Believes that “Everything Counts”!
It is all interactive and collaborative fields of vision-based
decisions in each and every single Political, social, managerial
and Operational process within the organization!
 What is your organizations’ discipline?
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“Business is a Discipline”

DEFINITION OF MILITARY DISCIPLINE
Military Discipline is a state of order and obedience existing
within a command. It involves the ready subordination of the
will of the individual for the good of the group.
Military discipline is an extension and specialized application of
the discipline demands habitual but reasoned obedience that
preserves initiative and functions unfalteringly even in the
absence of the commander.
Discipline is created within a command by instilling a sense of
confidence and responsibility in each individual.
B . M O G H I M I @ Y A H O O . C O . U K 17

What Stops you from Being Rich?
 Stocking in an endless cycle of fear and greed!
• Fear of being without money compels people to work
for it, and when they get the paycheck, greed (desire)
makes them spend what they work for…
• They work hard to get paid more, but then follow up
raises with more debt or more expenses
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LEARN FINANCIAL LITERACY
• Most people work all their lives paying for a home they
never own
• For most people, their profession is their income. For rich
people, their assets are their income.
• If I want to buy something, I must first generate enough
cash flow from my assets to cover these expenses. Buy
luxuries last, not first.
• Opportunity costs are tremendous, because when all your
money is tied up in your house, there will be no money left
to invest in income generating assets
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How can the money work for you?
• "During hard times assets feed you, and liabilities eat you“!
• Liabilities are, by definition, "...anything that takes
money out of your pocket," while assets, are "...properties
that bring money into your pocket."
• Therefore a house that costs you money is a liability, and
a rental property that produces positive cash flow income
is considered to be an asset.
• A profitable business is also an asset, while a business
that loses money is considered a liability.
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MIND YOUR OWN BUSINESS
• Along with your day job, start some business side by
side.
• Don’t spend all your salary. Save some amount on a
monthly basis and think about an idea which can be
turned to profitable business later.
• Business of Mc Donald’s owner is not selling ham
burgers but to have real estate. If ham burgers don’t
sell, there is enough property to be sold, if required.
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About Personality Types
Carl Jung's theory of psychological types says
each person is "wired" with different tendencies
and preferences. Some of us are extraverted
while others are introverted, some are "thinkers"
while others are "feelers", and so on.
16 Personality Types
There are 16 distinct personality types, each belonging to one of
four temperaments
Protectors (SJ)
•ESTJ - Overseer
•ESFJ - Supporter
•ISTJ - Examiner
•ISFJ - Defender
Creators (SP)
•ESTP - Persuader
•ESFP - Entertainer
•ISTP - Craftsman
•ISFP - Artist
Intellectuals (NT)
•ENTJ - Chief
•ENTP - Originator
•INTJ - Strategist
•INTP - Engineer
Visionaries (NF)
•ENFJ - Mentor
•ENFP - Advocate
•INFJ - Confidant
•INFP - Dreamer
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ENFJ
Extravert(38%) iNtuitive(19%) Feeling(22%) Judging(16%)
• You have moderate preference of Extraversion over Introversion (38%)
• You have slight preference of Intuition over Sensing (19%)
• You have slight preference of Feeling over Thinking (22%)
• You have slight preference of Judging over Perceiving (16%)
B.Moghimi@yahoo.co.uk 24

Bahman’s Mind-map for Branding
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How Can You Become a Brand?
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Solution Seven. Adaptation
Intensity Duration
Discrimination Exposure
Relevance
Factors Leading to Adaptation

Brand Personality
• Personality-like traits associated with
brands
Volvo - safety Perdue - freshness
Nike - the athlete BMW - performance
Levi’s 501 - dependable and rugged

Brand Personality (Example)

Sell Positive Feeling

What do we start with a Nescafe?
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'It's not the smart who get ahead,
but the bold.'
• Rich people play to win, which, much like having your
money work for you, and that requires an element of
risk-taking and comfort with uncertainty.
• 'The single most powerful asset we all have is our
Mind. If it is trained well, it can create enormous
wealth.‘
• 'People who avoid failure also avoid success.'
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One Point: Know God Complex!
• A god complex is an unshakable belief characterized
by consistently inflated feelings of personal ability,
privilege, or infallibility.
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7 Ways to Go From a Boss to a Leader
1. Love people.
2. Guide, don’t control.
3. Be adaptable.
4. Delegate.
5. Give credit, accept blame.
6. Practice risk acceptance.
7. Motivate.
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The History of Taxes and the Power
of Corporations
• 1. Corporation, which allows you to set up separate assets that
generate income. The key here is that while an individual is taxed
before expenses, a corporation is taxed after expenses. .
• 2. Investing. The science of money making money; creativity
combined with strategy and formulas.
• 3. Understanding markets. The science of supply and demand;
technical (emotion-driven) and fundamental (economic sense)
investments.
• 4. Law. Understanding taxes and avoiding lawsuits.
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TAX in Rich people’s Life
• Salaried people earn their salary, pay taxes and then
spend from whatever amount is left. Rich people earn,
reinvest and plan for all their expenses to be paid
before paying any tax.
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The Rich Invent Money
• Three hundred years ago, land was wealth. With the
Industrial Revolution, wealth was owned by the
industrialist. Today, wealth is information.
• Most people know only one solution: work hard, save, and
borrow. They don’t understand that both luck and money
are things that are created. In contrast, the rich know that
their mind is their most valuable asset.
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Learn a new lesson from SWOT !
• Rich people find creative solutions to money
problems. They take whatever happens and make it
better using their financial intelligence!
• It is not so much that problems are on the way, but
how many different financial solutions you can think
of to turn a lemon into millions."
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Rich people are Dealers !
• Most people buy packaged investments from real estate
companies, stockbrokers, etc. The rich create investments
by assembling a deal themselves. To do this, you need to
develop three skills:
o How to find an opportunity that everyone else has missed.
o How to raise money.
o How to organize smart people.
• You’ll have to take risks, but if you are informed and
understand an investment, it’s not as risky as it would be to
someone who is just rolling the dice and praying.
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WORK TO LEARN AND NOT FOR MONEY
• People need to “seek work for what they will learn, more than
what they will earn.”
• Aim to learn a little about a lot instead of seeking
specialization, because specialization is for employment, not
for being rich.
• Instead, take the jobs you need in order to learn to manage cash
flow, systems, and people.
• In particular, the author recommends that you be sure to
develop the skills of communication, sales, and marketing, as
those skills combine well with other skills, and are often
necessary to create wealth.
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Choose your Friends Wisely
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5 reasons that people may not Succeed
1. Fear. Specifically, the fear of losing money. The rich do not build their
wealth steadily, never losing money; they learn how to limit their losses,
and turn those losses into opportunities.
2. Cynicism. Cynicism comes from unchecked doubt and fear, and it is
expensive. They criticize instead of analyzing.
3. Laziness. Usually, the laziest people are the ones who are busy.
4. Bad habits. Our lives are more a reflection of our habits than of our
education. Rich people “Take care of themselves first – physically,
mentally, and financially – instead of first paying your boss, tax collector,
or landlord.
5. Arrogance. The author defines arrogance as ego plus ignorance. The
solution is quite simple: education, specifically financial education.
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7 Things the Richest People Never Do
1. Playing the lottery.
2. Hoping for better outcomes.
3. Abandoning their goals.
4. Forgoing self-improvement.
5. Living above their means.
6. Settling for less.
7. Letting their money sit idle.
BY JAYSON DEMERS Founder and CEO, AudienceBloom
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B.
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General commercialization and Marketing course Professor Bahman Moghimi University of Georgia

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