K-C-M Knowledge Culture Management AIESEC Conference in Free-University in Georgia Dr Bahman Moghimi from University of Georgia

ქართველთა ღმრთისა დავითის, ვის მზე მსახურებს სარებლად,
ესე ამბავი გავლექსე მე მათად მოსახმარებლად,
ვინ არის აღმოსავლეთით დასავლეთს ზართა მარებლად,
და ორგულთა მათთა დამწველად, ერთგულთა გამახარებლად.
God of the Georgians, David, who the sun is his servant,
And here I wrote this poetry for their use,
The one who rules on the east and west,
To burn the infidels, and please the devoted.
‫ﺬرد‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﺪ‬ ‫ا‬ ‫ﻦ‬ ‫ا‬ ‫د‬ ‫و‬‫ﺟﺎن‬‫ﺪ‬ ‫ﺪاو‬ ‫م‬

კულტურაკულტურა

Only two things are infinite, the universe and human
stupidity, and I'm not sure about the former!
Albert Einstein
US (German-born) physicist (1879 – 1955)
B.Moghimi@yahoo.co.uk

What is Paradigm?
5

What is Paradigm?
6

What is Paradigm?
7

What is Paradigm Shift?
8

What is Paradigm Shift?
9
 Information Age
 Buy-Side Market Place
 Competitors
 High Expectations
 High Rate of Change in
Buying Behavior
 E-Life !!!!

B.Moghimi@yahoo.co.uk10
The Way To Paradigm Shift ...

Why do we buy goods or services?
11
 Differentiation
 Price

How much do you pay for a cup of coffee in Tbilisi?
12

Quote
13
 “There is only one boss: the customer…. He can
fire everybody in the company, from the Chairman
on down, simply by spending his money
somewhere else.”
Sam Walton. Founder of Wal Mart

Quote
14
 “Your most unhappy customers are your greatest
source of learning.”
Bill Gates. “Business @ the Speed of Thought”

OLD ECONOMY V.S. NEW ECONOMY
Old Economy New Economy
Organize by product units
Focus on profitable transactions
Look primarily at financial scorecard
Focus on shareholders
Marketing does the marketing
Build brands through advertising
Focus on customer acquisition
No customer satisfaction measurement
Over-promise, under-deliver
Organize by customer segments
Focus on customer lifetime value
Look also at marketing scorecard
Focus on stakeholders
Everyone does the marketing
Build brands through behavior
Focus on customer retention and growth
Measure customer satisfaction & retention
Under-promise, over-deliver
B.Moghimi@Yahoo.co.uk

The Scope of MARKAGEMENT
16
All Managerial and Social Processes in which you
exchange value with all stakeholders specially
Customers and Consumers and attract and
maintain them in life-long, mutual profitable
relationships…
https://www.facebook.com/Markagement

Definition of e-Commerce .
20

Bahman ‘s Mind-Map for E-Commerce Solutions
21

One Point:
ახლომხედველობა
Remember: Create “Brand Experience” for your customers

Where This KM is Coming From?Where This KM is Coming From?
What is it about?!What is it about?!

Definition of eCommerce .

B.Moghimi@yahoo.co.uk 26B.Moghimi@Yahoo.co.uk

A society in which more people work at handling
information than at agriculture and manufacturing
combined.
Businesses depend on information technology
to get their work done.
B.Moghimi@yahoo.co.uk 29

 Any combination of information technology and people's
activities that support operations, management and
decision making.
 In a very broad sense, the term information system is
frequently used to refer to the interaction between people,
processes, data and technology. In this sense, the term is
used to refer not only to the information and
communication technology (ICT) that an organization
uses, but also to the way in which people interact with
this technology in support of business processes

 An information system(IS) is typically considered to be a
set of interrelated elements or components that
collect(input), manipulate(processes), and disseminate
(output) data and information and provide a feedback
mechanism to meet an objective.

 An Information System is a business strategy & an
organized combination of people, hardware,
software, communication networks and the data
resources that collects, transforms and
disseminates information in a organization.

 IS is an interdisciplinary field influenced by Computer
Science, Political Science, Psychology, Operations
Research, Linguistics, Sociology, and Organizational
Theory.

Four Elements in I.S systems?!
35

Technology should not
be overrated !

1-40
THE 12 HABITS OF
HIGHLY COLLABORATIVE ORGANIZATIONS

What Can We Really Change?

“That which we give makes us richer, that
which is hoarded is lost”
-Shota Rustaveli

LEADERSHIP BY VIRTUE
Modern corporate culture

 Data = collection of facts, measurements, statistics
 Information = organized data
 Knowledge = contextual, relevant, actionable information
◦ Strong experiential and reflective elements
◦ Good leverage and increasing returns
◦ Dynamic
◦ Branches and fragments with growth
◦ Difficult to estimate impact of investment
◦ Uncertain value in sharing
◦ Evolves over time with experience

 Process to help organization identify, select,
organize, disseminate, transfer information
 Structuring enables problem-solving, dynamic
learning, strategic planning, decision-making
 Leverage value of intellectual capital through
reuse

 "The best single lesson I ever learned was to maximize
the intellect of the company. You need to gather the
knowledge of individuals, share those ideas and
celebrate the sharing. That, in the end, is how a
company becomes great.“
Jack Welch
Former chairman and CEO
General Electric

 Knowledge management is the art of creating
commercial value from intangible assets!
 For creating value in any IT systems; we need
crucial information that is just available in KM.
 There’s a big difference between:
◦ Doing the theory test
◦ Sitting in the front passenger seat while someone else drives
◦ Actually driving the car yourself

 Knowledge is the key strategic asset to be managed.

Knowledge Management

B.Moghimi@yahoo.co.uk 58B.Moghimi@yahoo.co.uk

TECHNOLOGY
PEOPLE
PROCESSES
Help design and
then operate
Define the roles of,
and knowledge
needed by
Determine the
need for
Help design
and then use
Provides
support for
Makes
possible new
kinds of
Directories,
Communities
of Practice
Repositories,
Knowledge-
based
Systems
New ways to
work, build in
what you
want to
achieve

BPR in KMBPR in KM
 Identify processes
 Design/plan processes
 Implement processes
 Facilitate processes
 Monitor processes
 Analyse processes
 Mend processes
 Retire processes
Facilitate
Identify
Design
Monitor
Analyse
Retire
Mend
Implemen
t

1-61
PLEASE LOOK FOR THE STRATEGY!

To create knowledge-enabled processes:
Allow companies to evaluate key business
measures such as customer satisfaction, customer
profitability, or customer loyalty to support their
business decisions

• A hospital sends a new mother flowers after a baby is born
– Not at the same time everyone else does BUT
– 30 days after the birth
• Perfect time, because
– All the flowers she received earlier are gone!
– The exhaustion that accompanies having a new baby has
set in
• The new mother really appreciates this thoughtful gesture
• It comes at a time when she doesn’t expect it

Do… and Don’t…Do… and Don’t…
Do:
 Lead from the top
 Make sure to cut across boundaries
 Think in terms of an ongoing KM activity, not a
“project” that is done and finished
Don’t:
 Go against the organization’s culture
 Expect people (or systems) to change overnight
 Ignore the exceptions to the process

1-65
ORGANIZATIONAL LEARNING
 Learning organization
 Ability to learn from past
 To improve, organization must learn
 Issues
 Meaning, management, measurement
 Activities
 Problem-solving, experimentation, learning from past,
learning from acknowledged best practices, transfer of
knowledge within organization
 Must have organizational memory, way to save and share it
 Organizational learning
 Develop new knowledge
 Corporate memory critical
 Organizational culture
 Pattern of shared basic assumptions

BAHMAN’S MIND-MAP FOR
KNOWLEDGE-CULTURE-MANAGEMENT

GEORGIA…
B.Moghimi@yahoo.co.ukB.Moghimi@yahoo.co.uk
“The wood is decked in light green leaf.
The swallow twitters in delight.
The lonely vine sheds joyous tears
Of interwoven dew and light.
Spring weaves a gown of green to clad
The mountain height and wide-spread field.
O when wilt thou, my native land,
In all thy glory stand revealed?”

Remember!
PEACE
LOVE
SOCIAL RESPONSIBILTY

K-C-M Knowledge Culture Management AIESEC Conference in Free-University in Georgia Dr Bahman Moghimi from University of Georgia

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K-C-M Knowledge Culture Management AIESEC Conference in Free-University in Georgia Dr Bahman Moghimi from University of Georgia