Gender platform communication and knowledge management: looking back 2017 - looking forward to 2018
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This presentation was given by Yngve Braaten and Ewen Le Borgne (KIT), as part of the Annual Scientific Conference hosted by the CGIAR Collaborative Platform for Gender Research. The event took place on 5-6 December 2017 in Amsterdam, the Netherlands, where the Platform is hosted (by KIT Royal Tropical Institute). Read more: http://gender.cgiar.org/gender_events/annual-scientific-conference-capacity-development-workshop-cgiar-collaborative-platform-gender-research/
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Gender platform communication and knowledge management: looking back 2017 - looking forward to 2018
- 1. Gender Platform Communication and Knowledge Management Looking back at 2017 Looking forward to 2018 Yngve Braaten Communication focal point (2017) CGIAR Collaborative Platform for Gender Research KIT Junior Advisor Ewen Le Borgne Knowledge Management and Communication Advisor (from November 2017-) CGIAR Collaborative Platform for Gender Research KIT Advisor
- 2. What did we do in 2017?
- 4. gender.cgiar.org Mailing list numbers! 3 230 500 0 100 200 300 400 500 600 NUMBER OF SUBSCRIBERS 1 January 28-nov
- 5. gender.cgiar.org Webinars 4 June 15: Gender, Climate Change and Agriculture, presented by the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS). July 13: Catalyzing and Measuring Women’s Leadership and Empowerment in African Agricultural Research & Development, presented by African Women in Agricultural Research and Development (AWARD). September 21: Design elements for gender-responsive breeding, hosted together with the CGIAR Gender and Breeding Initiative. October 5: Gender mainstreaming in the Participatory Market Chain Approach (PMCA), presented by the International Potato Center (CIP). October 18: Rural Youth and Livelihood Change, presented by the CGIAR Research Program on Forests, Trees and Agroforestry (FTA). May 30: Gender and Large-Scale Land Acquisition: Lessons from Oil Palm in Indonesia, presented by the Center for International Forestry research (CIFOR).
- 6. gender.cgiar.org Webinar statistics 5 49 100 79 70 78 56 25 45 35 56 44 62 0 20 40 60 80 100 120 Gender and Oil Palm Gender and Climate Change Women's leadership Gender and breeding Gender in PMCA Youth and rural livelihood change GENDER PLATFORM WEBINAR SERIES Registered Participants
- 7. gender.cgiar.org Webinar statistics 6 138 139 148 139 144 153 459 1330 537 671 1622 781 244 2000 343 223 343 269 Gender and oil palm Gender and climate change Women's leadership Gender and breeding Gender in PMCA Youth and rural livelihood change # of our subscribers engaging with the advert Total # of people engaing with the advert Page views (website)
- 8. gender.cgiar.org Webinar statistics 7 13 21 10 12 26 18 0 5 10 15 20 25 30 Gender and Oil Palm Gender and Climate Change Women's leadership Gender and Breeding Gender in PMCA Youth and rural livelihood change WEBINAR DOWNLOADS
- 10. gender.cgiar.org Newsletter statistics 9 114 123 150 659 893 684 Q1 Q2 Q3 Newsletter opens (subscribers) Total newsletter opens
- 12. gender.cgiar.org Campaign statistics 12 110 1350 1150 1840 1400 3500 0 500 1000 1500 2000 2500 3000 3500 4000 International Women's Day International Day of Rural Women Views from social media platform Direct views Total views
- 13. gender.cgiar.org EnGendering Data and Methods Blog 13
- 15. gender.cgiar.org Website statistics 15 43126 36665 31081 27265 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 2016 2017 Page views Unique page views
- 17. gender.cgiar.org Website statistics 17 5914 1664 1227 1194 1183 984 706 595 Page views Home page GENNOVATE About us Resources News Vacancies GRIT 2017 Events
- 19. What about 2018? What is in our control and will happen? What can we influence? Where is our interest? How can you help?
- 20. gender.cgiar.org In our domain of control Domain of control Domain of influence Domain of interest
- 21. gender.cgiar.org In our domain of control (1) 24 Develop a communication strategy/plan
- 22. gender.cgiar.org In our domain of control (2) 25 Targeted objectives and metrics
- 23. gender.cgiar.org In our domain of control (3) 27 Updated consistent branding
- 24. gender.cgiar.org In our domain of control (4) 28 Tagging and indexing
- 25. gender.cgiar.org In our domain of control (5) 29 Website changes: Links to gender strategies of CRPs and centers ‘Gender research studies inventory’ using MARLO
- 26. gender.cgiar.org In our domain of control (6) - Webinars 30 January 2018: A Framework for Measuring Women’s Empowerment, presented by Anouka van Eerdewijk (KIT Royal Tropical Institute). January 27: More than a seat at the table: Strengthening women’s tenure rights and participation in decision making and benefits presented by ??? (Esther Mwangi). February 19: Improving gender equity in irrigation: What approaches can improve participation and benefits for women? presented by Nicole Lefore (International Water management Institute). February 27: Gendered Perspectives on Agricultural Innovations Adoption in Egypt, presented by Dina Najjar.
- 27. gender.cgiar.org In our domain of control (6) - Webinars 31 January 2018: A Framework for Measuring Women’s Empowerment, presented by Anouka van Eerdewijk (KIT Royal Tropical Institute). January 27: More than a seat at the table: Strengthening women’s tenure rights and participation in decision making and benefits presented by ??? (Esther Mwangi). February 19: Improving gender equity in irrigation: What approaches can improve participation and benefits for women? presented by Nicole Lefore (International Water management Institute). February 27: Gendered Perspectives on Agricultural Innovations Adoption in Egypt, presented by Dina Najjar.
- 28. gender.cgiar.org In our domain of control (7) 32 A calendar of ‘Gender in agriculture’ events
- 29. gender.cgiar.org In our domain of control (8) 33 More pictures and media using Instagram etc.
- 30. gender.cgiar.org In our domain of control (9) 34 More livestock content ;) And…
- 31. gender.cgiar.org Introducing… Photo: Neil Palmer/IWMI Our #GenderInAg Twitter champions… @r_puskur @BirhanuLenjiso @RTB_CGIAR @CGIARgender
- 32. gender.cgiar.org Introducing… Photo: Neil Palmer/IWMI Our #GenderInAg Twitter champions… @r_puskur @BirhanuLenjiso @RTB_CGIAR @CGIARgender
- 33. gender.cgiar.org In our domain of influence Domain of control Domain of influence Domain of interest
- 34. gender.cgiar.org In our domain of influence (1) 38 Learning on the blog
- 35. gender.cgiar.org In our domain of influence (2) 39 Reinvigorate the Google group!
- 36. gender.cgiar.org In our domain of influence (3) 40 Harvest quality gender research ISI publications!!!
- 37. gender.cgiar.org In our domain of influence (4) 41 Support Agri-Gender Journal
- 38. gender.cgiar.org In our domain of influence (5) 42 Alliances: Integrating gender work in other platforms etc. Generate cross-CRP campaigns to profile gender research
- 39. gender.cgiar.org In our domain of influence (6) 43 Assistance: More knowledge management support More peer feedback and support
- 40. gender.cgiar.org In our domain of interest Domain of control Domain of influence Domain of interest
- 41. gender.cgiar.org In our domain of (great) interest (1) 45 More ‘impact stories’ about gender research
- 42. gender.cgiar.org In our domain of interest (2) 46 Moving towards a nested community … and a collective story
- 43. gender.cgiar.org You are the platform – we need you! 47 • Read our newsletter • Help us harvest quality content! • Share your feedback • Plan your work with us ahead • Be a coach / peer / champion • Pass the buzz on
- 44. gender.cgiar.org You are the platform – we need you! 48 • Read our newsletter • Help us harvest quality content! • Share your feedback • Plan your work with us ahead • Be a coach / peer / champion • Pass the buzz on
- 45. gender.cgiar.org You are the platform – we need you! 49 • Read our newsletter • Help us harvest quality content! • Share your feedback • Plan your work with us ahead • Be a coach / peer / champion • Pass the buzz on
- 46. gender.cgiar.org Thank you Photo: Neil Palmer/IWMI
Editor's Notes
- Ewen
- CHANGE SLIDE TITLE TO – WHAT CHANNELS?
- Briefly mention the webinars that were hosted by the Platform in 2017
- Explain the graph: Our numbers are good – but they can be better if we start planning the webinars early, and distribute communication materials well in advance of the webinars. Lessons learned: Start planning the webinars early! Make sure the highest quality research is profiled Should we start to have some internal, some external webinars like with the post-docs?
- Stress the value of gender researchers sharing mailchimp campaigns with their own networks
- Emphasize that people engage with the webinars by downloading the webinar recordings. The webinars are a great resource for people beyond the ones that participated in the webinars
- Lessons learned: Successes: We are able to feature a lot of CGIAR gender research in our newsletters – they are a wealth of information We have received positive feedback from several stakeholders, and more people are reaching out to us now, asking if we can include their work. Challenges: Harvesting the best of the best? Are we featuring your research? Is the newsletters to long? What about the Q3 newsletter?
- Trend: We have more direct newsletter opens (this is because we our subscribers list has increased from 230 to 500). The importance of sharing our newsletters! If you share our newsletter with your network, we will reach a lot more people (this is indicated by the higher numbers for “total opens” Say something about “important people and institutions” reading our newsletter Food & Business Knowledge Platform Cornell University GFAR
- Briefly mention the two campaign that we developed in 2017 Purpose of the campaigns: Increase the visibility and impact of CGIAR gender research Been working closely with the GRCs on the campaigns, but also communication staff. Lessons learned: What we need from you (gender researchers) in order to make the campaigns successful We need to feature the best of the best CGIAR gender research (ISI journal articles) – have we been successful in include the best of CGIAR research in the campaigns? Start early!!! It takes time to develop a campaign cutting across all CRPs Include your communications people – they can help edit the text, and they know of good photos for us to include in the campaigns
- Trend: A lot more views on our last campaign – we are very happy with that! Better use of social media: IWD vs IDRW – this is something that we will work on in 2018, more on this later.
- The Engendering Data and Methods Blog builds on the “EnGendering Data Blog” curated by PIM in phase 1 of CGIAR Research Programs (give thanks to Cheryl and Caitlyn). The objective of the PIM blog was to develop a community of practice around the collection of sex-disaggregated data for gender analysis in agriculture. With the EnGendering Data and Methods blog, this year, we invited gender researchers to reflect on methods that they use and data challenges that they face. We hope that moving forward the blog posts will be a resource for researchers collecting sex-disaggregated data for gender analysis in agriculture and natural resource management. It has been challenging to make researcher commit to writing blog posts… A lot of interest in sharing knowledge, but it seems that you are very busy? This year, we have been working on finalizing three blog drafts, so keep your eyes open for these blog in 2018. more about this later. Do you have data or methods -related Insights or tips to share with fellow researchers? Use this blog to share your knowledge and learning related to gender data and methods.
- Briefly explain how the website has changed since March 2017: New about us Advisory committee GRCs Center Gender Reps “Themes”: Featuring CoPs – we want to also feature your CoP! Some other changes that Ewen will talk more about in a second We populate the website on a daily basis: our news section is very popular (see next slide)! Important that we feature your work. Should briefly mention here the ACU feed, on our “harvesting challenge” (Ewen to talk more about this later in the presentation) [HOW TO SUBSCRIBE] Twitter feed ALIVE!
- Compare views The gap in views can partly be explained by the super popular vacancy post from 2016 “Visiting researcher: CGIAR Gender and Agriculture Research Network Communications support” – 4159 views! http://gender.cgiar.org/vacancy-announcement-visiting-researcher/ Something we need to work on for 2018
- Quickly mention the function of the ACU feed and how I use it
- Mention here the “popularity” of: Home page (featuring) GENNOVATE (emphasize that it is beneficial to have a CoP page on the gender platform website) Resources: People are actually paying attention to the newsfeed – important that you share your publications with us! News: Same as above, but also for other “gender outputs”, such as blogs and project news. Vacancies: Share you relevant vacancies with us! Good to see GRIT on the list Events: we can also share more information about your events (see the next slide, and emphasize the popularity of events in 2016) 2016 top pages: Home page: 7491 The one vacancy announcement: 4159 “the gender network: 1474 /gender-breeding-and-genomics-workshop/: 982 /information-resources/: 918 – important to emphasize here that more people are lookiong at our reseource section /gender-and-economics-workshop/: 859 /collaborative-research/gennovate/: 837 – again, we have more views here /how-we-work/: 673
- Quickly mention the CoPs
- Especially notice Netherlands and Colombia
- Age group: More or less the same as 2016, but we see an increase in the age group 35-44 compared to 2016. Gender: Same as 2016 Ewen to help design this slide
- Just for laughs Ewen to help design the slide
- About ‘Harvest research’: What we can do: keep on scanning, harvest on MARLO, check CG Space… What you can do: Post on MARLO, CG Space, let us know about it – respond to our checks (calls?), tell us your ISI ways / publishing channels
- About ‘Harvest research’: What we can do: keep on scanning, harvest on MARLO, check CG Space… What you can do: Post on MARLO, CG Space, let us know about it – respond to our checks (calls?), tell us your ISI ways / publishing channels
- Populate through MARLO One-stop shop for all information on CG gender research
- Briefly mention the webinars that were hosted by the Platform in 2017
- Briefly mention the webinars that were hosted by the Platform in 2017
- Change the design of this slide (ELB) Remove the social media ?
- Change the design of this slide
- Change the design of this slide
- 3 posts in the pipeline We assist in this –we can talk about it Moving FWD we plan to have a team behind on editorial and content
- Anyone (external/internal) can be a member - we want to reinvigorate it. Place to share articles, news or ask for input from peers. We do not curate content -anyone on the list can send messages /start threads -#s? How to sign up - contact me!
- About ‘Harvest research’: What we can do: keep on scanning, harvest on MARLO, check CG Space… What you can do: Post on MARLO, CG Space, let us know about it – respond to our checks (calls?), tell us your ISI ways / publishing channels, tag
- Towards becoming an ISI journal Cheryl is on the editorial board Jemimah editor-in-chief Publish it for not top-top-top but right next in line It’s really down our alley and about to become an ISI publication
- Change the design of this slide (ELB) Remove the social media ?
- Change the design of this slide
- Change the design of this slide
- Change the design of this slide
- Change the design of this slide
- Our NLer: our way to communicate with you
- Change the design of this slide