Review of the WebRTC pre-conference workshop, and the main conference. Highlight the need to change the RCS strategy, copy Libon and get the RCS API better written.

1. Rich Communications Highlights
Time to change the plan

2. Structure
•
Overall Impressions and RCS Situation Analysis
o
o
We must promote cool stuff
o
2
Orange Libon shows the way
o
•
•
•
The Generals need to change the plan
There’s a $100B hole we need to fill
Orange Libon Case Study
Fraunhofer Fokus on RCS APIs
Paris to Berlin joyn hackathon
© 2010 Alan Quayle Business and Service Development

3. Its time for the
generals to change
the RCS strategy
Simply hoping ‘when RCS is everywhere that people will use it’ is not a
strategy its wishful thinking – Apple needs to see the value in RCS.

4. RCS
Strategy
RCS
Go To
Market
It will all be
OK when RCS
is everywhere.
It will all be
OK when RCS
is everywhere.
RCS lacks a go to market plan – still technology / standards led
Treated as an inflexible plan – ‘it will be this way!’

5. Current
RCS
Strategy
Telco
Exec
Careers
The ‘believe don’t think’ approach is simply because some exec’s have
tied their careers to a fixed RCS plan – the plan needs to change

6. Orange Libon shows us the way – they where the only ones to talk about
real customer results

7. The industry is not promoting the cool stuff, as requested in the TAD
Manifesto, for the joyn hackathon Solaiemes was the underlying
technology, that should be promoted!!!!!

8. Analysys Mason Prediction on Voice Usage
Telco voice usage will remain significant (74% of usage by 2018). New comms services will be
essential to maintain revenue given price pressure and data revenues not offsetting declines.

9. Analysys Mason Prediction on Messaging and ARPU
Telco messaging will become niche, anticipate rapid revenue decline as SMS moves to data.
Analysys Mason is predicting a >25% ARPU decline by 2018.
Industry needs to find >$100B in new revenues within 5 years.

10. RCS and an IP Client – fast, innovative and interoperable (plus gets
around the silly roaming in RCS)

13. IP Client is key – innovate! Do not rely on the tired old network groups
to deliver a tired old and increasingly irrelevant service

15. People will use telco’s innovative services!

16. This was the ONLY preso that showed numbers on customer impact!!!!!

18. Bypass legacy roaming which simply drives every more customers to
other service providers

20. Nikas made a great point of NOT using RCS to complete with other
service providers

21. Bring together VoLTE, RCS, and WebRTC to embed communications
everywhere

22. RCS API strategy is KEY

23. The OMA joyn API is just not modern and well written – Need an open
call to real communication API experts like Tropo, Twilio, etc. to create
a modern well-written RCS API.