Ge Matrix

Ge Matrix
Gg General Electric screen matrix (the General Electric (GE) business screen) The GE screen
matrix is essentially a derivation of the Boston Consulting Group's Boston growth matrix. It was
developed by McKinsey and Co. for General Electric as it had been recognized that the Boston
Consulting Group matrix was not flexible enough to take broader issues into account. The GE
matrix cross–references market attractiveness and business position using three criteria for each –
high, medium and low. The market attractiveness considers variables relating to the market itself,
including the rate of market growth, market size, potential barriers to entering the market, the
number and size of competitors, the actual profit margins currently enjoyed, ... Show more content
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These forms of organizational structure are known as flexible matrix structures. Egelhoff, W. G.,
'Strategy and Structure in Multinational Corporations: a Revision of the Stopford and Wells Model',
Strategic Management Journal, vol. 9 (1988), pp. 1–14. Global product group structure A global
product group structure is a variant organizational structure which has product groups along a
vertical axis and foreign (overseas) divisions, or business units, on a horizontal axis. The primary
purpose of the product group structure is: G to to to to to reduce costs through increased efficiency;
differentiate the organization's areas of activity; utilize any innovations or technologies; improve
customer service; increase the speed of responses. Typically, the structure would appear in the
format shown in Figure 24. Global strategic alliances A global strategic alliance is usually formed
by two or more organiza– Global strategic planning 101 Corporate HQ Product division A
Product division B International division Japan India Brazil Figure 24 A global product group
structure tions from different countries. Typically, this involves the allocation of resources from
these businesses based in different countries, to a new project or venture which they seek to
undertake, using
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Integrative Case
JWI 505: Assignment 3 – Integrative Case
STUDYMODE COPY
Jack Welch Management Institute
Professor STUDYMODE COPY
JWI 505: Business Communication and Ethics
9/08/13
Executive Summary
This paper will evaluate the communication strategy of the fictional new CEO of XYZ global
financial services firm, which has been negatively impacted by a national investment crisis and
plans to release to its target audience and stakeholders, utilizing tools such as Mary Munter's
Audience Strategy.
The stakeholders have been identified as the firm's employees, customers, shareholders, and the
financial regulators. The shared common concerns of this group are the financial health of XYZ
global financial services firm balance ... Show more content on Helpwriting.net ...
As the new CEO of XYZ global financial services, I will immediately engage and communicate
with the firms stakeholders via hosting a Town Hall webcast in order to inform and empower the
firms stakeholders (JWI 505, Week 1, Lesson1). I will inform and increase the knowledge of our
employees and shareholders by reviewing our capital strengths, reduce uncertainty about the new
regulatory environment and our new compliance plans, and defines our new customer focus. I will
empower and transfer authority to our stakeholders by reviewing our strategy based on the mission
and values of the organization to continually train and successfully attract high–quality employees
and provide a candid assessment of where our country and the world are today and discuss our
opportunities for success and anticipated challenges.
My stakeholder communication will incorporate qualities of my "Conscientiousness" DiSC
management style. As a result, the stakeholder communication will include an acknowledgement of
the firm's past mistakes, accurate and factual tone, and detail descriptions. In addition, it will
positively impact the effectiveness of the presentation because the ideas and key points will be
logical, I will put development opportunities into the clear, introduce a well–organized framework,
and pinpoint potential problems and address the

An Industry Analysis of Samsung Essay example
Question 1) How attractive is Samsung's primary (core) industry? Conduct an industry analysis.
Five Forces Model: 1. Barriers to Entry
Because of the extremely intricate and sophisticated nature of manufacturing semiconductors, a
competitor should expect high initial capital requirements to build facilities needed for production.
Cost to build a new semiconductor fab has gone up from $200 million in 1985 to $3 Billion in 2004.
Incumbent companies have capabilities to design newer generations of semiconductors with greater
amounts of memory and processing abilities that make older generations obsolete. Older generations
tend to drop half their amount in price one year after a new model is reduced (exhibit 6). The United
States ... Show more content on Helpwriting.net ...
The business level strategy of Samsung's memory chip business unit is an integrated strategy.
Remarkably, they have both a cost advantage and a value advantage over their competitors. In this
section we will describe how Samsung "widens the wedge" through cost and value drivers. The data
presented in Appendix 1 shows that Samsung's cost advantage accounts for majority of their
competitive advantage.
Value drivers: quality/reliability; large product mix including frontier products; customization; HR
Policies; and employees.
Cost drivers: economies of scale; learning and experience curve; product design; and single
production Site.
Learning and experience Curve: Between 1983 and 1985, Samsung allocated more than $100
million in into DRAM technology, even paying another firm to teach them how to produce 64k
DRAMs. As the market grew, firms tried to catch up to where Samsung already had a foothold. To
further make advancements efficiently, Samsung has had separate R&D groups compete within
their company to come up with the same solution.
Product Design: The chairman chose a stacking design that proved be advantageous over companies
that chose a trenching design. A core design was also used for their customized products.
Economies of scale: Samsung invested $1 billion dollars to create a production process that made a
12 inch wafer. A larger wafer meant more chips could be cut at the same time. See A2
Single production Site: It is estimated that this saved

The Pros And Cons Of Global Warming
Global warming is the process of Earth trapping carbon dioxide, which in turn increases the
temperature of the planet and negatively impacts several aspects of life. Examples of CO2 emissions
include both natural activity such as volcanoes and human activities such as industrialization.
Things such as climate, the air quality, the ocean, and habitats are negatively impacted by global
warming. There are two types of groups in respect to views on global warming. One group
acknowledges that global warming is heavily influenced by human activity while the other group
denies that human activity is dangerous for the environment. The essay will not only discuss
arguments on both sides but also the impacts of those arguments along with strategies on how to
approach environmental protection. Those who agree that global warming is highly influenced by
human activity have the support of 97% of climate experts. ("Scientific Consensus") When people
try to argue that global warming is not man–made, their arguments include changes within the
ocean, the extinction of species, and weather changes. According to the EPA, oceans temperatures
have been increasing since the 1950s. The article also points out that since 1880, the sea levels have
been increasing about 6/10 of an inch each decade. However in recent decades, it has increased to
more than one inch per decade. ("Climate Change Indicators: Ocean") This is due to factors such as
Earth trapping heat which warms the ocean and melts ice

Gc Benchmakring
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
MMPBL/500
David Rollins
May 17, 2010
In the last three years Global Communications has faced declining stock prices that have shaken
stockholder confidence in the company. Increased competition from the cable industry and their
inability to update systems and processes with new technology and contributed to their decline.
Global Communications must identify future trends and threats if they want to increase market share
and gain a competitive advantage.
Gap Analysis: Global Communications In response to the external threats from competitors Global
Communication has re–evaluated their current business model and has ... Show more content on
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Knowing that they must make these changes to help offset some of the rising issues with the union,
the firm will offer a 15% retention bonus and a commitment to raise salaries over the next three
years (University of Phoenix, 2010). Communicating to the employees that these short–term
sacrifices will benefit in them in the long–term is a challenge and will require the creativity of the
organizations leadership.
Stakeholder Perspectives/Ethical Dilemmas The stakeholders for Global Communications can be
divided up into four groups. The first group is the stockholders. The stockholders have lost money
over the last three years because the firm's stock price has depreciated. This decline in stock prices
will force shareholders to sell their shares of stock, thus continued decline in stock prices could
force the company out of business. The second group is employees. The employees are at risk of
losing their jobs because of the outsourcing of future services. A majority of the employees believe
that Global Communications is behaving unethically and strongly oppose the outsourcing of
domestic jobs. The third group is management. The change is strategy and the task of implementing
these changes will be a challenge. The possibility of losing loyal employees whom no longer trust
the company, pending litigation from the union, lack of technology,

Why Is BMW Group A Group As A Company?
We chose the BMW group as our company since they are an example of a multinational enterprise.
Headquartered in Munich, Germany, BMW produces premium cars and has expanded into over 150
countries and is one of the large global players in the automobile industry. They compete globally
thus having a lot of external pressures (e.g. competition, government regulations etc.) as well as
internal ones (e.g. lower cost, focus on innovation).
2. Why is BMW Group a multinational company?
To be qualified as a multinational company (MNC), two criterions need to be fulfilled. Firstly, it
needs to have substantial direct investments in foreign countries. Secondly, these international
operations need to be actively managed (Bartlett, Beamish, 2014). Since ... Show more content on
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The company's history illustrates the fact that BMW made progress in its corporate strategy on an
incremental basis. After the foundation in 1916, BMW Group acquired its first factory outside of its
national boundaries in South Africa in 1972. The following years were characterized by gradually
taking charge of sales and distribution activities in crucial foreign markets through subsidiaries.
Moreover, factories were set up in the United States as well as China which evolved to an amount of
30 plants in 14 countries (BMW, 2015a). This courses of action fit into a global strategy that is
determined by exploiting global efficiency. Thus, BMW set value on cost savings through
economies of scale and scope, enabled by foreign factories and integrated sales and distribution
operations. In this context, Berry (2009) argues that this global strategy is in accordance with the
"internalization theory logic of a firm that has proprietary assets that are exploited in a standardized
and integrated way across multiple country locations" and exemplifies BMW group as it "fits with
this

Delhaize Group Case Study
There are two contrasting pressures that put opposing demands on an organization's international
strategy: global integration and local responsiveness. High pressure for global integration implies an
increased need to concentrate and coordinate operations globally. This kind of approach cannot be
applied to a food retailer for logical reasons.
Hence, in accordance to the research done, we identified Delhaize's International strategy in a
multi–domestic definition. Multidomestic is a term that has been used to describe a set of strategies
adopted by companies that operate in more than one country at time. Expanding businesses into
market overseas implicates to act differently in each of the markets the company operates in.
http://smallbusiness.chron.com/definition–multidomestic–company–22154.html ... Show more
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Asia and in the USA) and at a global level to improve knowledge transfer and organizational
learning throughout the Group. At the centre of Delhaize strategy have always been competencies in
operating the supermarket business model. Therefore, these actions were designed to leverage
efficiencies in procurement, energy and risk management. At the beginning of 2010 in the USA the
intra–chain linkages and support activity integration was officially consolidated when it was
announced that the already existing and applied "formulas" were to be supported by a single
organizational unit, Delhaize America. The shared services embodied almost every "back office"
function: supply chain, IT, finance, human resources and change management, legal and
government relations, communications, strategy and research, and corporate development. (Global
strategies in

Global Adventures Were Founded In 2001 To Be A Leading
Global Adventures were founded in 2001 to be a leading group adventure travel organisation with
customers from around the world. In recent years they have had variable performance, with a
declining trend. In 2016 a Board was appointed to support the owners in governing their business. In
light of the declining performance the Board have mandated that a return to the success of years
gone by is necessary, and as such the CEO's primary objective is to create a net income growth of at
least seven percent per annum for the next three years. This report has been prepared to assist the
CEO in implementing a programme of change that will enable this. An organisational diagnosis
utilising a hybrid model based on Kotter and McKinsey's diagnostic ... Show more content on
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This value proposition should set Global Adventures apart from their competitors and enable the
achievement of the Board's growth objective. Significant changes are proposed to fulfil this value
proposition. A combine economic and organisational development implementation strategy will be
most effective. A new organisational structure would be implemented that improves functional
groupings and enables a customer–centric focus, through the creation of a team under a Chief
Customer Officer, who is responsible for all of Global Adventure's travel products. This will
necessitate a change in organisation processes, and an orientation to being driven by market
demand, and as such insights and analytics will form a key information source for product
decisions. Consequently, new tours and products will be developed and promoted and sold through
new online platforms, to achieve greater customer reach. Implementing these changes has
significant challenges, and a strong Change Team who have a clear vison will be required for the
change to be successful. Regular and targeted monitoring of the change process should support this,
however these feedback mechanism are not the only tool. Every employee must be enabled to
participate in the change effort and be exposed to it through multiple leverage points. Those who
perform well and embrace the change should be recognised and rewarded. Sufficient resourcing will
need to be acquired with the

Annotated Bibliography On Metacognitive Strategies
Journal article review on topic: Metacognitive strategies to improve reading comprehension
Research over the years has highlighted the fact that highly proficient strategic readers employ
strong metacognitive strategies and have a high degree of cognizance of the reading strategies they
employ. To give a quick understanding of metacognition, one can think of it as the ability to take a
bird's eye view as to the processes involved in mental activities–frequently referred to by educators
as thinking about thinking (Anderson, 2002, p.23). Because metacognition has proven to be vital to
reading comprehension, most quality English as a second language (ESL) programs teach and
model reading strategies in order to ensure better reading comprehension. Tools to measure
metacognitive awareness are the MARSI (Metacognitive–Awareness–of–Reading Strategies
Inventory) or the SORS (Survey of Reading Strategies) inventory. The SORS is intended for use
with students who are post–secondary, whether native or non–native. This test is divided into three
areas: Global reading strategies (GLOB), Problem–solving (PROB), and Support Reading Strategies
(SUP) (Sheory & Mokhtari, 2001). Since academic preparedness in college students, especially
international students, can be molded by socio–cultural factors, research as to the impact of culture
on metacognition, particularly in reading strategy choice, is of interest. The improvement of reading
comprehension for international students through the

Weekly Reflection
Learning Team C Weekly Reflection A train that derails in a terrible accident is a good comparison
for an organization that does not have a strategic plan in periods of catastrophic events. The problem
is the train is completely off the original course after clearing the accident scene. A strategic plan
with focus on long–term business objectives is important, especially in the event of a crisis. In this
paper the subject is a discussion of this week's objectives among Learning Team C. The discussion
includes sustainability of long–term business operations, how global markets affect business
strategy, and a long–term strategic management plan for sustainment of organizational performance.
Further discussion includes how these topics ... Show more content on Helpwriting.net ...
Technological advancements have increased most organizations' ability to conduct business
worldwide however this is still a challenges to conduct business in countries with limited access to
these advancements in third world countries. Apple Incorporated, one of the world's largest personal
electronic entertainment companies, built its empire by developing business strategies to mitigate or
eliminate factors that affect global markets. To maintain its global dominance Apple intends to adopt
the following four themes to ensure sustainability. Scale operation including manufacturing, retail,
and Internet to meet global demands. Rapidly expand into developing countries with a focus on
China. Introduce new products, such as the Apple TV and new iPhone schedule for release in
September 2012. Invest the company's 100 billion dollar cash surplus into new acquisitions,
continued research, and development, and entry into new markets. Apple hopes these business
strategies will cement its place in an ever changing global market (Meyers, 2012).
Long–term Strategic Management Plan
Strategic managers understand the importance of long–term objectives because short–run profit
opportunities are not the best for profitability and sustained corporate growth. Michael Porter is
known for the development of five forces that aid in industry analysis. Porter also developed three
generic

International Marketing Global Marketing
Global Marketing – International Marketing
1. Introduction
Steve Carter defines the term of marketing as "the process of building lasting relationships through
planning, executing and controlling the conception, pricing, promotion and distribution of ideas,
goods and services to create mutual exchange that satisfy individual and organisational needs and
objectives."
To start with a generally known fact, each firm uses its own type of marketing strategy. Therefore,
companies in different countries must think about their marketing strategies relative to different
cultural values, for instance the mentality of a foreign country's population as well as their demands
and needs. We can divide marketing into three dimensions – domestic, ... Show more content on
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All over the world there are countries who share similarities. Thus, one region can be created by
adding those countries into one group (e.g. Sweden, Norway, Finland and Iceland could be added in
a group named NORDIC). These grouped countries could therefore share a common policy. Lastly,
geocentric orientation has the conception that there is only one market all over the world. For
instance, their marketing policy is applied for the world as a whole. Companies can make some
exemptions in their policies but changes are not that significant.
3. What is meant by Global Marketing Global marketing seems to be quite similar to international
marketing at first glance. Although some authors state that both terms can be used interchangeably,
there are a lot of differences between both terms when you analyze them in more detail. Due to
marketing theories, international marketing was a stage in the evolution of global marketing. The
Oxford University Press defines global marketing as "marketing on a worldwide scale reconciling or
taking commercial advantage of global operational differences, similarities and opportunities in
order to meet global objectives." It seems like international marketing only deals with the selling of
products all over the world, but there are a lot of other aspects to it. For example, the marketing
strategy or production of goods should be taken into consideration more seriously. When a company
is

“Carmakers Target Gen Y” Case Study
"Carmakers Target Gen Y" Case Study
Explain the strategy behind Asian automakers targeting Gen Y
The Asian automakers employed three criteria of target market strategy for capturing the generation
Y market. The three criteria are Standardized Global Marketing, Concentrated Global Marketing,
and Differentiated Global Marketing. The first, standardized global marketing focuses on mass
marketing in a single country. Their decision to target the generation Y in the American market is
their implementation of Standardized Global marketing. The Asian automakers also saw that due to
the Japanese restrictions on the number of children a family can have, the number of Generation Y
consumers in the Asian market would be low. In response to ... Show more content on
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According to Family Car Guide, the strategy behind the Honda Element was to replace the aging
mini–van (Geller, 2006). This is taking a segment of the market and designing a product that targets
those specifically looking for a saluting to getting away from the normal trends in an economical
and efficient vehicle. The initial strategy for the design of the Element targeted active college–aged
men who are the outdoorsy type.
The Scion on the other hand targeted the young that were seeking a product that is affordable, high
performing and is a modern style alternative to Toyota's existing lineup. Toyota also used this style
and brand to build brand loyalty as a byproduct of their strategy. Both automakers applied
Demographic Segmentation portions such as age distribution, income levels, and gender (Element)
considerations. Next, they used portions of Psychographic Segmentation, which involves grouping
people in terms of attitudes, values and lifestyles. I see this strongly in the Scion strategy. Another
part of their strategy is the primary source of advertising. For the targeted groups they are marketing
to, their strategy had to be different. To reach generation Y population, it was best suited to reach
them through various untraditional venues such as via internet, which is where Gen Y spends most
of their time. Traditional advertising means seemed to turn the Gen

Global Strategy and Its Impact on Local Operations;...
Global strategy and its impact on local operations Lessons from Gillette Singapore
* * * By Eric Aussmann & Amalia Insani
Universitas Gadjah Mada
International Human Resource Management
Lecturer: Dr. Budi Santoso
–––––––––––––––––––––––––––––––––––––––––––––––––
Case Background
The case "Global strategy and its impact on local operations – Lessons from Gillette Singapore"
underlines the difficulties of finding an adequate global strategy, which can tighten local integration
in the interest of global goals.
Recently many myths and misunderstandings surround what is really meant by "global strategy",
which caused many companies to fail.
These myths are articulated in the case as follows:
Myth #1. ... Show more content on Helpwriting.net ...
Moreover the Gillette acquisition meant for Parker employees to adapt to the Corporation's Culture
of Gillette which differed in many ways. As a consequence Gillette Singapore employees felt
alienated.
This even more points out that problems concerning globalization come not from entering new
markets, but from integrating with other corporate cultures inside a business network.
–––––––––––––––––––––––––––––––––––––––––––––––––
Recommendation
Taking into consideration the global process of Gillette, the company has to integrate the
communication between the headquarters and overseas operations on all business decision–making
(listen and learn from overseas experiences).
This integration may take time, but it can create a sustainable competitive advantage in the long–

term.
Gillette/Parker implemented the centralized campus concept by assuming all markets are the same
and no adaptation is needed. In reality each global product is handled differently in each market
Gillette and their subsidiaries must learn the best practices from its overseas divisions. Thus, slight
adaptations are often needed to succeed in the global market.
–––––––––––––––––––––––––––––––––––––––––––––––––
Conclusion
In conclusion, this case study emphasizes that local integration and local relationships are the best
definition of "global".
Moreover global strategy requires a great deal of local

Ratan Tata: Leading the Tata Group Into the 21st Century
1) The Tata Group has been transformed from a risk averse, slow moving giant into a more dynamic
and aggressive conglomerate. How much of such a transformation can be attributed to one
individual? Discuss the role of the leader in initiating and managing change.
2) The Tata Group had a presence in a wide range of businesses since it's early days. Later, Ratan
Tata managed to streamline the Tata Group . What advantages and disadvantages did the group gain
through streamlining of business? Do you think as of 2009 the Group is still present in to many
businesses?
3) The Tata Group has acquired many companies in the last few years. Critically discuss the benefits
and risks associated with Ratan Tata's growth through acquisition strategy ... Show more content on
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Discuss the role of the leader in initiating and managing change.
businesses?
18) The Tata Group has acquired many companies in the last few years. Critically discuss the
benefits and risks associated with Ratan Tata's growth through acquisition strategy especially in the
global context.
19) The Tata Group has been transformed from a risk averse, slow moving giant into a more
dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one
individual? Discuss the role of the leader in initiating and managing change.
businesses?
21) The Tata Group has acquired many companies in the last few years. Critically discuss the
benefits and risks associated with Ratan Tata's growth through acquisition strategy especially in the
global context.
22) The Tata Group has been transformed from a risk averse, slow moving giant into a more
dynamic and aggressive

Red Bull
Q1 – How will you characterize Red Bull's overall global marketing strategy (global, glocal or
local)?
Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the
markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults
(aged 16–29), young urban professionals and post secondary school students. Also it targets young
club–goers and private parties to spread its name as an active and stylish drink. Red Bull believes
that it is not selling a beverage, but it is selling a 'way of life'. With their catchy slogan, 'Red Bull
gives you wings'; Red Bull has dominated the energy drink markets of a decade now.
These strategies are not doctored for different ... Show more content on Helpwriting.net ...
Either the product can be sold to groups of people who did not purchase the product before or the
number of people buying the product from the current consumer groups increases. I believe Red
Bull is already catering to the correct target groups such as teenagers and young professionals and it
would be difficult for them to convince other groups (such as middle aged men 40–50 years) to start
consuming their drink. Therefore to attract more of the same crowd Red Bull could form contracts
with institutions having people of their consumer groups. Institutions such as universities and
schools could be supplied with Red Bull in their canteens at subsidized rates. This would help
increase sales and promotion. Also building relationships with call centres and other all night offices
would be extremely profitable and be a steady form of revenue. These contracts could go a long way
in creating a Red Bull buzz among the younger crowd and help increase the number of loyal
consumers. India is a huge market with a number of cheaper competitors, therefore in order for Red
Bull to maintain its market share it would be beneficial for Red Bull to form these contracts and
cement their position within

Volkswagens' Management Strategies
Executive Summary
Volkswagen has been one of the leading motor vehicle manufacturer for a long time. With all the
competition in the automotive industry, it has been challenging for Volkswagen to get into the
position that they are in now. They are involved in almost every type of car market out. Teenagers
can enjoy the Volkswagen Jetta, while parents would love the Tourareg. Volkswagen has even put a
foot into the exotic car industry with expensive automobiles such as the Bentleys and Lamborghinis.
The management of Volkswagen is responsible for turning Volkswagen into a global manufacturer.
Dr. Bernd Pischetsrieder, former CEO of Volkswagen, implemented his model strategy and with
their various business strategies, the management team ... Show more content on Helpwriting.net ...
Product Development and Module Strategy
The product development and module strategy is the use of modules, or platforms, to communize
the unique brands in VW 's portfolio. This approach is implemented within the production phase
where similar parts, technology and systems designs, equipment and knowledge are used in various
VW brands to attain cost savings in procurement, research and development, worker training. This
platform strategy was implemented primarily in Europe where production costs were soaring and
profits decreasing. It eliminated various corporate redundancies that had caused the sagging profits.
By borrowing design ideas from VW 's other brands, they were able to utilize common suppliers and
eliminate unique sub–structures that added considerable cost in money, time or technology. This
strategy allowed a strong technology/knowledge transfer between plants.
Multi–brand Strategy
The multi–brand strategy was produced from the desire to have a presence in multiple automotive
markets, and therefore capture a full range of the customer spectrum. In addition, it is a solution for
one of the negative consequences of the module strategy; it was found that by "commonizing"
(www.forbes.com) some of the lower VW brands (Seat and Skoda) that the VW brands were no
longer differentiated. Acquisition of Bentley and Bugatti in 1997 was a response to this issue, as
well as recent financial growth.

Mkt 505 Assignment 1
MKT 505
Dr. Benjamin Bao
4/22/2012
MKT 505
Dr. Benjamin Bao
4/22/2012
By: Brandon Lamond Meadows
By: Brandon Lamond Meadows
ACER ANALYSIS
ACER ANALYSIS
ACER ANALYSIS Founded in Taiwan, Acer is a multinational manufacturer of electronics. They
also happen to own the largest franchised personal computer retail chain that exists in Taipei,
Taiwan. It is also the 3rd largest personal computer manufacturer in the world behind Hewlett
Packard and Dell Incorporated. Their product line incorporates a variety of personal computer
products including laptops, desktop systems, as well as servers and storage, peripherals, displays, e–
business services for business, government, education, and even home users, and personal digital ...
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Typically, however, quoted paradoxical statements do not imply a real contradiction and the
puzzling results can be rectified by demonstrating that one or more of the premises themselves are
not really true, a play on words, faulty and/or cannot all be true together. That definition can be
applied to the approach that Shih utilized for company. The premise of utilizing a local market in
order to capture a global market seems uncanny to most. But Acer had the know–how to compete in
the local sector because it has power among its global partners that works to its advantage. It has
access to several key technologies, innovative outlets and possesses a economies of scale. Knowing
the market also aids the company in being successful in the local arena. After strengthening its ties
locally it is better equipped to capture more of the global market
3) Determine what strategies Acer can apply to become the world's third largest PC company,
behind Dell and Hewlett–Packard. Acer's acquisitions have aided it in rising to become a very
powerful player in the PC industry. According to Businessweek.com, the company is benefiting
from its $710 million purchase of Gateway, announced in August 2007. At the time of the deal,
Gateway was the third–biggest PC brand in the U.S., and the purchase has helped Acer gain ground
in a market that had long stymied the Taiwanese

Strategies For Globalization : Reasons For...
Reasons for Internationalisation According to Charles W. L. Hill (2016), "International business
refers to, any firm that is involved in international trade or investment. With that being said, all a
company has to do to be classified as a globally recognised company is export and import products
to/or from other countries. Companies decide to go global and enter international markets for
various reasons, and these different objectives at the time of entry should produce different
strategies, performance goals, and even forms of market participation. B's decision to go global was
simply because of the demand for their ice cream within the local market as such; they knew that
their next big opportunity will be expanding internationally. In an article in the Trinidad Guardian
the author stated that, "The Trinidad and Tobago ice cream market is definitely on an upward spiral
since the take–home sales possibly being the biggest sector with specialty/artisan sales aggressively
catching up–one only has to look at the lines outside the many ice cream vendors around"
(Gibbings, 2013). Other reasons why B's Home Made Ice Cream Ltd is going global are: 1. Going
global will increase their export sales because with globalisation B's can now expand their revenues
by selling around the world and reduce their costs of producing in countries where key inputs,
including labour, are cheap. 2. B's can gain market opportunities abroad and they can do this by
researching which country has a

Hired Gun Analysis
Hired guns are consultants that devise strategies and tactics for political campaigns. Brabender Cox
is an example of a hired gun is committed to a 360 degree strategy, and offers what they deem as a
"broad variety" of voter contact services to its clients. They offer assistance regarding advertising
and marketing strategy, message development, account planning/consumer insights, media
relations/crisis communications, comprehensive graphic design, new media/online, broadcast
production and post–production, and media planning and placement. To show that they know how
to get someone elected, they have a section on their website titled "Our Work", where clients can
view a slide show of pictures and videos of examples of television/radio and print/media ... Show
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Not only did both of these consultant groups offer a wide variety of sources, but both provide
sufficient evidence which allowed me to conclude that these firms offer effective services. On their
websites, I was also able to see photographs and view small biographies of their workers. This
allows me to understand the qualifications of the people I am hiring, and allows me to draw a
greater conclusion as to who I am hiring to help me win my campaign. However, I would be careful
to use a firm whose majority of clients are of the same political party as me. Both of these websites
provide the names, occupations, and samples of work of their clients, which will be helpful for me
to contact these clients to see if the firm truly was successful and efficient in getting them elected.
The firm which I would not use is Brabander Cox. This firm's website was very underdeveloped as
compared to the later two, and was much more difficult to navigate. I also could not see a detailed
list of their clients, only samples of the work they have produced. I was not able to view a list of
their workers either, so it is nearly impossible to find evidence on their website which supports the
claim that their "editors, animators, engineers and graphic artists" are skilled

Samsung Corpotate Strategy
Samsung Company Overview
Samsung Company is a world leader in digital technology innovation. Samsung believes in
innovation and continue to look after the new technology to grow their business. I believed that
company wanted to build a market in which customers are more loyal to the Samsung brand and
trust in the name of Samsung.
"SAMSUNG is dedicated to devel–oping innovative technologies and efficient processes that create
new markets, enrich people 's lives, and continue to make Samsung a digital leader"
http://www.samsung.com/hk_en/images/aboutnew/corporateprofile/title_txt.gif Samsung
accomplished its success through the strategy of how to manage creativity, partnership with venders,
and talent. Samsung is not only expanding ... Show more content on Helpwriting.net ...
The brand name competitors of the Samsung are LG, SK, Matsushitsa, Micron, Sony, Apple, Kyobo
Life Insurance, Meiji Life Insurance, Sumitomo Life Insurance, Hp, Dell.
SWOT analysis of Samsung
Strengths
Electronics Product line and investment in other industries such as life insurance and biotech etc.
Heavy investment into R&D and marketing strategies. Company has more than one dozen R&D
centers around the world and its 138000 R&D team members are working hard for the company's
success.
Leader in electronics especially in cell phone and more or less 60 other products. For example
DVD, Ac, LCD, and Refrigerators etc.
Supplier of HD, DRAM, SDRAM, Memory Sticks, and semiconductors.
Decision making process of the company.
Samsung provide better guarantee and service than its competitors.
Weakness
Some of the Samsung products are not user friendly. This factor is keeping Samsung behind in the
Global electronics market. For instance there are many draw back in digital camera Samsung S860.
First of all the lens of this camera turn off automatically after 30 seconds.
Company invested too much into the R&D but need to spend on marketing.
Competitors spent on advertisement heavily but Samsung can't explain introduce its products via
advertisements.
Need to improve the battery life of many of its products.
Opportunities
Globally the demands for electronics are increasing quickly. In the

Business Level Strategies For Volkswagen Group
V. Business Level Strategies
A. Identification of Current Business Level Strategy
1. Qualitative and/or quantitative evidence (e.g. mission statements, press releases, articles, financial
data) The Volkswagen Group follows a cost leadership and differentiation strategy. The Volkswagen
Group achieves low cost leadership by sharing automotive parts amongst its products and as well as
sharing vehicle platforms amongst the other 12 brands under the Volkswagen Group, such as Audi,
Bentley, Porsche and Volkswagen Passenger Cars. The Group improves product differentiation by
focusing on the product quality improvement, innovation and sustainability. This differentiation
strategy helps ensure that the customers are satisfied with the products, and that the customers will
be willing to pay a premium for the product. The Volkswagen Groups' mission statement is not
made public but the closest statement that could be called VW Group's mission statement is
expressed as their company's goal, which is, "The VW Group's goal is to offer attractive, safe and
environmentally sound vehicles which can compete in an increasingly tough market and set world
standards in their respective class."1 Volkswagen wants to become a global and environmental
leader in the automotive world and has developed the "Strategy 2018". The "Strategy 2018" is stated
in their latest annual report in the goals and strategies section as follows: Our Strategy 2018 focuses
on positioning the Volkswagen Group as a

Case Analysis Of Rio Tinto
EXECUTIVE SUMMARY
With proven strategy and strong business model Rio Tinto Group approached the global market.
Through a thorough study for the Group's approach tointernationalize the operations and structure of
its production groups, it is found that this approach suits the strategy set by the group to achieve its
objectives in maximizing shareholders returns and creating opportunities for improving many
communities in the global. Also, it is found that Rio Tinto developed a strong risk–management &
decision–making processes that enabled the group to compete against the limitations on its trades &
operations.
Sample Assignment: Part of the content removed
Considering further investment to make joint ventures with technical research institutes ... Show
more content on Helpwriting.net ...
Market Entry Strategies
Group Strategy:"Invest in and operate large, long–term, expandable, low–cost mines and businesses,
driven not by choice of commodity or region but rather by the quality of each opportunity in the
most attractive industry sectors"(Rio Tinto annual report, 2012)
The group follows the systematic/strategic approach in market entry as it seeks opportunities with
long–term positive impact, and thereforethey framed a business model that ensures in all of its steps
an achievement of the group's global objectives. The following table illustrates the market entry
strategies in the business model:
Business model elements Function objectives Strategy
Explore And Evaluate Find and study geological targets, classify them based on their characteristics
and prioritize them based on perspective value. (Greenfields) Increase the long–term benefits of the
group and hosted country/community. Concentrate and limit the process to find large–scale & long–
life

International Marketing Strategy
MARKETING ESSAY
In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and
more products adapted to their specific needs. How can we reconcile this fact with the objectives of
global marketing that emphasises a strategy of standardisation of products and brands across the
entire world?
Executive Summary:
Companies developing a global marketing strategy must consider its impact and influence on the
company. Crucial for development of global marketing strategy is clear segmentation and
positioning of product and company on the market. Advantages of global strategy could also come
from using cheap local and national sources, global marketing operation, global brand name,
advertising campaign and ... Show more content on Helpwriting.net ...
(Levitt, Albaum and Duerr). Firms producing standardized products for the global market can access
scale of economies in product development, manufacturing and marketing that offer efficiency
advantages that nationally based competitors cannot match. In multi–domestic strategy each country
is served by a fairly autonomous national subsidiary that manages a full range of functional
activities. The chief advantage of this strategy is the flexibility it affords with respect to local
conditions. For example, it allows differentiation on the basis of local preferences, while avoiding
the administrative complexities associated with centralised control from a remotely located head
office. Multi–domestic strategy seeks to maximize worldwide performance by maximizing local
competitive advantage, revenues or profits. A global strategy seeks to maximize worldwide
performance through sharing and integration. Companies that use global strategy levers can achieve
one or more of these benefits: cost reduction, improved quality of products and programs, enhanced
customer preference and increased competitive leverage.
Types of international marketing strategies (Adapted from: Stonehouse, 2004)
The simplest global strategy is to concentrate as many activities as possible is one country, serve the
world from this home base, and to tightly coordinate the

Virgin Group: The Business Strategy Of The Virgin Group
Executive summary
Organizations will be different from each other based on the way they operate their business within
the business. The strategies implemented by one organization might not fit with another due to
several reason. Most of the huge global businesses today have been started as very small business
organization. Starbucks and Virgin Group are some of the highlighting examples for that. All these
organizations were able to reach to an extreme level based on the way they handles their business
operations. Since they found the best strategic actions on behalf of the organization, they were able
to succeed at the end. These strategies will be evolved basically with connected to the nature of the
organization, potential ... Show more content on Helpwriting.net ...
By saying that 'third–place ', they mean that a place that is away from home and work, where
customers would like to be relaxed and comfortable. Also, they have provided the consumers to
spend time in the stores and get their work done. Also, most of the Starbucks stores are providing
free Wi–Fi for their customers within the store premises. Here the main aim of the company is to
make their customer stay a long time within the stores and make them feel better such as they are at
home.
Another highlighting thing is the quality offered by Starbucks. This is one of the main strategies
they use to compete in the market. When considering about the business strategy of Starbucks, it is
mainly the product differentiation concept is used by the management. Because of this premium
quality, they have been able to charge a premium price for their products. One of the major aspects
in the quality covers the excellent customer service that is offered by Starbucks (Verbeke,

Essay on Heineken Case Study
HEINEKEN CASE STUDY 1. What strategy does Heineken follow in the global beer market?
The strategy that Heineken uses is that of differentiation. This strategy gains market share and
competitive advantage by distinguishing their products from their competitors through excellent
design. A U.S. wholesaler recently asked a group of marketing students to identify a group of beer
bottles that had been stripped of their labels. The stubby green Heineken bottle was the only one
among the group that showed an instant recognition. This strategy also focuses on high awareness,
easy accessibility, and new products. Heineken spent a lot of money on the launch of Premium
Light; the first time that brewer had created an extension of its flagship ... Show more content on
Helpwriting.net ...
Such cross border deals have provided significant benefits to the brewing giants. This has given
them ownership of local brands propelling them into dominant market positions around the world as
global brands sell at significantly higher prices and the margins are much better as compared to the
local beers.
3. What changes has Heineken made that will help it deal with its challenges?
Some of the changes that Heineken has implemented during the past few years include the
following: For the first time in the history of the company, the CEO is not a family member. Van
Boxmeer was appointed CEO although the family still maintains the controlling share of the
company's stock. They developed a plan called Fit 2 Fight which made several changes. Most of
them aimed at streamlining management. They cut the executive board from 5 members down to
three. The new board is made up of the CEO, COO, and CFO. The change is expected to assist the
company in thinking about the steps that it needs to take to win over younger customers across
different markets whose tastes are still developing. Heineken also created management positions
that would be responsible for 5 different operating regions and nine different functional areas. These
positions were created to more clearly define different spheres of responsibility. The management
group was cut from 36 to 13 members in order to speed up the decision making process. Also, the

Zero Carbon City : Zero Eco-City In China
According to the researches conducted by professors at University in China, High developed
countries have aiming to build eco–city known as zero carbon city, while growing its economy
constantly. In order to achieve that purpose, They have implementing projects which mainly
concerns the usage of advanced technology. For example, China is a country which produces huge
amount of carbon dioxide emissions and is listed as a first largest emitter country. However, The
usage of carbon dioxide in China is reduced moderately year by year, because China has a project
focusing on modernizing eco–technology, maintaining renewable energy resources, and adjusting
industry structure. The world bank group is global agenda mainly works on to helping ... Show more
content on Helpwriting.net ...
Furthermore, many governments are carrying on the strategy of low carbon economy which is
aiming to reduce the amount of carbon dioxide and other green gas emissions in the atmosphere and
to support human contributions to global warming by employing energy efficiency and
conservation; using carbon–free or reduced carbon energy resources and capturing and storing
carbon; choosing renewable power and recycling garbage in everyday life.
For me, if u give a chance to work on projects of the world bank, I will mainly consider the
possibilities of how developing and developed countries should carry on the green eco–strategy and
what kind of projects they should implement to achieve the low carbon economy strategy.
Furthermore, As I working at educational agenda, I will study and describe the methods which they
have to use to achieve those strategy mentioned above. For instance, with regards educational
institutions or universities, they have building an eco–campus by using contemporary advanced

Strategic Plans For Multidivisional Structures
1. As we all know Strategies explain how the initiative will reach its objectives. To develop strategic
plans for multidivisional structures the corporations has to follow something like this: By following
these, lets a company to grow and widely grow while making less ordering and control questions.
uses self–controlled within divisions and has a separate united, as a body headquarters working
group.
Self–controlled within division: Independent business unit or division that has in it all the value–
chain purposes, uses it needs to go after its business scaled–copy successfully united, as a body
headquarters working group: group top executives and their support working group who are
responsible for: over seeing a company's in the long run more than one or 2 business design to be
copied making ready opinion to increase the value made come into existence by the company's self–
controlled within divisions.
Advantages of a Multidivisional Structure are as follows:
Enhanced corporate financial control: Each self–contained division is treated as a separate financial
unit and financial controls are used to establish its performance goals and measure profitability.
Enhanced strategic control: By allowing corporate managers to focus on developing corporate
strategy
Profitable long–term growth: By minimizing communication problems and information overload
Stronger pursuit of internal efficiency: Unproductive use of functional resources by divisional
managers that go

Vodafone: Out of Many, One
VODAFONE: OUT OF MANY, ONE The impact of globalization on the telecommunication
industry and in Vodafone Traditionally, the telecommunication industry was controlled by state–
owned, national telecommunication companies usually offer fixed line connections, mobile
communication services and internet connections. Nevertheless, the thing has changed. The
provision of communication service is now globalizing and technological innovation is breaking
down traditional market boundaries as well as structures. Globalization has opened up markets and
brought more competition to the telecommunication industry to make it more competitive.
Furthermore, the global competition has increased performance standards in many dimensions, for
instance, ... Show more content on Helpwriting.net ...
Although Vodafone has not developed their own technology which means that it does not create so
much technological innovation by itself, instead of that, it bought new innovative technologies from
other companies such as Nokia, Nortel, etc. and used it to serve its customers. Hence, in general, it
can be said that Vodafone always brings innovations in technology to its customers to delight their
satisfactions. Not only innovation but also the standardization of technology should be mentioned
here since the standardization of technology and software has been a significant impact on the
telecommunication industry accelerated by globalization. It impacts on the products and services
offered to consumers as well as how telecommunication companies organize themselves. And
Vodafone is not out of that. Within Vodafone, technology is standardized and used as well as
integrated in a reasonable approach across the whole company. Network design (switching, radio)
are harmonized as well. Moreover, the basis of technology and its application, called knowledge
(information, intelligence, and expertise) is pooled and shared among almost department in the
company such as HR, strategy, and Marketing departments to guarantee that a whole working
process in Vodafone is going on the right track and harmonization. More specifically, "Group
Technology" was established

Organizational Strategies and Change
TERM PAPER ON ORGANIZATIONAL STRATEGIES AND CHANGE AMAL ALTAF
MOHAMMAD ALI JINNAH UNIVERSITY ABSTRACT The purpose of this research is to
summarize several strategies and describe how these strategies can help bring about changes in an
organization. The authors show how different strategies can be used for successful implementation
of change process. The article compares the four level strategies, namely functional level strategy,
business level strategy, corporate level strategy and global strategy. There are many strategies to
bring about a change in an organization but the most commonly used strategies are summarized in
this article. An organization is a group of people working together to achieve a common goal. As ...
➢ Monitoring product or service markets so that strategies conform to the needs of the markets at
the current stage of evolution. The strategies in business level are: 1) Cost leadership strategy The
cost leadership strategy emphasizes having the lowest costs, not necessarily the lowest price, in a
market. A firm attempting to realize a low cost strategy should stress resources that facilitate
efficiency. A firm that has successfully achieved a low cost position will have the lowest costs
relative to competitors. A firm can use such a position to either lower its prices and gain market
share and sales from rivals or keep its prices at the present market level and make relatively more
profit per unit sold. The key idea is that cost and price are independent choices, and this strategy is
focused on cost. 2) Differentiation The differentiation strategy focuses on developing a unique
product or a perception of a unique product that customers are willing to pay a premium for. If a
firm is not receiving a premium price for its goods or services it is not a differentiator. A firm
seeking to follow a differentiation strategy should attempt to develop and enhance its resources that
promote customer responsiveness, quality, and/or innovation. Note that costs are still important to a
differentiator because it is possible that the costs of making the product unique will be greater than
the premium consumers are

Global Terrorism
STRATEGIES OF PREVENTING AND CONTROLLING GLOBAL TERRORISM
Author's Name
Institutional Affiliation
Date of Submission Terrorism is described as the violent and inhuman acts that get perpetuated for
political, ideological, and religious goals with the aim of creating fear among the neutral military
personnel. According to the Federal Bureau of Investigation (FBI), it entails the unlawful
application of force to property or persons purposely to coerce the society or government in
furtherance of social or political objectives. Terrorism is an old phenomenon that is emotive and
complex given that such acts invoke tremendous feelings. Throughout human history, those opposed
to the ruling governments or leadership have ... Show more content on Helpwriting.net ...
In particular, applications of military forces, violence–for–violence, and negotiation have been
applied in different parts of the world to help control and prevent global terrorism. Bibliography
Hoffman, Bruce. Inside Terrorism. New York: Columbia University Press, 2011.
Laqueur, Walter. The New Terrorism: Fanaticism and the Arms of Mass Destruction. New York:
Oxford University Press, 2009.
Pillar, Paul. Terrorism and U.S. Foreign Policy. Washington, D.C.: Brookings Institution Press,
2013.
Rubenstein, Richard. Alchemists of Revolution: Terrorism in the Modern World. New York: Basic
Books, 2011.
Wilkinson, Paul. Terrorism versus Democracy: The Liberal State Response. London: Frank Cass,

Lincoln Assignment Essay
Lincoln Electric: Venturing Abroad
Discussion Questions:
1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that
forced out other giants such as General Electric, Westinghouse, and BOC? What is the source of
Lincoln's outstanding and enduring success?
2. Given this outstanding success, why did the internationalization thrust of the late 1980s and early
1990s fail?
3. What is your evaluation of the company's internationalization strategy under Tony Massaro's
leadership? Is it likely to be more successful that the previous offshore initiatives? If so, why?
4. Should Lincoln go ahead with its investment in Indonesia? If so, what should be its entry strategy
with respect to ... Show more content on Helpwriting.net ...
Writing Assignment (Apple Group members need to do this):
What do you think of Lincoln's emerging international strategy by the mid–1990s? Does this
company have a competitive advantage that can be transferred to the global environment? How is
Massaro's recent overseas initiative different from Lincoln's earlier failed approach?
Lincoln
Electric: Venturing Abroad
Discussion Questions:
1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that
forced out other giants such as General Electric, Westinghouse, and BOC? What is the source of
Lincoln's outstanding and enduring success?
2. Given this outstanding success, why did the internationalization thrust of the late 1980s and early
1990s fail?
3. What is your evaluation of the company's internationalization strategy under Tony Massaro's
leadership? Is it likely to be more successful that the previous offshore initiatives? If so, why?

4. Should Lincoln go ahead with its investment in Indonesia? If so, what should be its entry strategy
with respect to partnerships? Which compensation option would you recommend to Mike Gillespie
as he considers the advisability of implementing the company's incentive management system?
Writing Assignment (Apple Group members need to do this):
What do you think of Lincoln's emerging international strategy by the mid–1990s? Does this
company have a competitive

Proposal and Analysis of the Global Infrastructure Group...
Proposal and Analysis of the Global Infrastructure Group
Carl Grieser
PJM 500 – Project Management
Colorado State University – Global Campus
Dr. Chiji Ohayia
February 28th, 2016
Proposal and Analysis of the Global Infrastructure Group
Introduction
The Global Infrastructure Group, a subsidiary of the Global Financial Corporation, is an
international conglomerate specializing in developing technologies and solutions for the Global
Financial Corporation. This proposal for the Global Infrastructure Group will advise on what
requirements the organization can best implement for a comprehensive project management system
that can be used in a global organization that has small–, medium–, and large–scale projects. This
proposal will ... Show more content on Helpwriting.net ...
A company the size of the Global Infrastructure Group has many options when considering a project
selection process. Any project taken on by the company must align with its goal and corporate
strategy. Morris and Jamieson (2004) and Dey (2006) argue that project portfolio management is a
"bridge between strategy and operation" and enables organizations to transform the organization's
vision into realities or successfully implement their corporate strategies (Khalili–Damghani &
Tavana, 2014). In project selection, the company's senior managers must establish strategic intent.
Strategic intent will contain the company's objectives and should result in a strategy map. Goals
should be clear, realistic and measurable. Goals should also have an end state e.g. President
Kennedy established a goal of landing a man on the moon within a decade. The Global
Infrastructure Group's senior managers should be leading by establishing a clear strategy and
obtainable goals to get all projects focused on meeting these goals by aligning to the organization's
strategy. Once strategy and goals are defined, those involved in the project selection process should
consider how the proposed project will align with the goals and strategy. Factors they should
consider

Tesco Weaknesses
Weakness W1O1: Expand to the global market since the market is saturated.
W1O2: Introduce online shopping through technology development as Tesco did to enhance the
competitive advantage even the competition is intense.
W1O4: Open the Halal segment to differentiate itself in the market to enhance the competitive
advantage.
W2O1: Expand to global market to become the lead of that market to ensure continuous profitability
in future.
W2O4: Use online advertising through social network or official website (technology development)
to get more sales that will contribute to more profit in short term by collecting the funds for
maintaining the future profitability. W1T1: Sell the product to another target audience to reduce the
competition by maintain the financial capacity.
W1T2: Maintain the competition position in the market by reducing the external business risks.
W1T3: Avoid over supply of the product in the market to consistent the declining of GDP.
W1T4: Acquire raw material ... Show more content on Helpwriting.net ...
Joint venture can help Saudi Group in diversifying its business activities. Milton R. Stewart; Ryan
D. Maughn (2011) pointed out "Efficient and cost effective ways to enter foreign markets that allow
companies to share risks and exploit synergies with partner companies continue to drive businesses
toward international joint ventures, it can provide access to unique business opportunities and new
geographic markets that may not otherwise be available, especially to smaller and medium sized
businesses". Business diversification can avoid Saudi Group depends on profit contribution from
local business activities only, profit from international entry can help in expanding the local
business activities. Joint venture is able to resolve both long and short–term problem and effectively
deal with the weaknesses and thread of Saudi

Ikea Corporate Level Strategy
Due to the globalizing economic world many organization do choose to enter many new products
and markets. As companies add new units, their strategies are more concerned with corporate–level
that have many different markets. In the literature, the corporate–level strategy has two meanings
that are related but are not necessarily the same. First, corporate–level strategy means the strategic
decisions that lead companies to diversify from one business into another business area, either
related or unrelated. Second, corporate–level strategy means the role of the corporate headquarters
in directing and influencing strategy across a multi–product group of companies (Lynch, 2009). This
literature review will only explore the benefit and costs of ... Show more content on Helpwriting.net
...
However, its strategy shifted to transnational strategy and global diversification when they operated
in the USA and other foreign countries where the pressure for local responsiveness was getting high.
This strategy was shown by cultural adaptation IKEA did such as selling round table that they
produce for China market, shelves with TV space particularly for USA market, or catalogs without
women picture on it for Saudi Arabia market. Besides, IKEA also offers product diversification for
new market segments such as specific furniture for office and traditional furniture for older richer
people. Therefore, IKEA business model had a little adjustment when the company's focus on
selling not only furniture but a prosperous lifestyle to the customer with developed complementary
services like restaurant, cafe, and supervised children play area. Hence, IKEA redefines its image as
an ideal place for family hangout in the weekend without compromising their vision of always
affordable price for their stylish design

The United States ' War On Terror
After the 9/11 attacks in the United States, the War on Terror was the strategy that the Bush
government developed with the aim to defeat the organization that had accomplished this, Al Qaeda.
The immediate response of the Bush Administration after the attack was the invasion of
Afghanistan, with the goal of eliminating and expel the targets that had made the country their
sanctuary. This group was presented as the main threat of the 21st century, and as the enemy at the
global scale. However, the idea of the War on Terror did not employ only in the Afghan context, the
Islamic terrorist threat was spread through nine principal theatres . A new phenomenon had
appeared in the international context, the Global Jihad , and the terrorist ... Show more content on
Helpwriting.net ...
It was here that Galula implemented for the first time their knowledge of COIN.
Galula theory is based on the support of the population. This is divided between an active minority
supporting the insurgency, an active minority who would be willing to support the force or forces
that promote measures COIN, and finally, a large majority of the population passive . The aim of
COIN operations would therefore gain the support of the active minority that is potentially in their
favour, so that this in turn get mobilized the passive majority of the population against the insurgent
group. Besides military measures to reduce and eliminate the insurgent forces, for the author it is
essential to isolate the population of these groups, in order to avoid a possible mobilization of the
same against the interests of the COIN. This will require removing the alleged political organization
that insurgent groups have developed in that area, and replace it forces an interim basis to ensure the
necessary services in the area, and thus add up support within the local population.
The Global Jihad was materialized as the 21st century phenomenon, and its understanding by
academics has been controversial. Two main features can be identified, the insurgent character of its
strategy, and the transnational element of the organization. An insurgent movement is understood as

Implementation and Standardization Strategies Paper
Tracee Ward
MKT/562 – Advanced International Marketing
October 11, 2010
Jeffery Buck
Valspar's is planning to launch a new paint in its product line. The paint will change color based on
the temperature. Once the paint is exposed to cold or heat the color will change which has lead to
the product name Chameleon. "Since 1806, Valspar has been dedicated to bringing customers the
latest innovations, the finest quality, and the best customer service in the coatings industry (About
Valpsar.Com, para 1)". Therefore Valspar has a long history with developing implementations and
standardization strategies. According to Heil "a ... Show more content on Helpwriting.net ...
Difficulties Encountered trying to research and understand local buyers
Marketing research before entering into the global market is good decision for companies. However,
some companies will overlook and flat out ignore this process which will lead to missed benefits of
marketing research such helping the company communicate better, assist in identifying
opportunities, minimizing risk and creating benchmarks to assist in the measure progress. Johansson
states that "As in purely domestic marketing, to better understand the local customer requires
marketing research" (Johansson, pg215). Not all marketing research is successful when trying to
understand the local buyers. Companies encounter various difficulties when conducting market
research on local buyers in the global market. For example focus groups are a great form of market
research however the problem with focus groups in the foreign market as stated by Johansson "they
can also constitute an unrepresentative sample because typical screening criteria are incorrect in the
new environment or are not implemented correctly and moderators–and the research firms–are
usually specialized in certain products and customers, and may be less than ideal for other consumer
groups" (Johansson, pg 217). There is also explanatory marketing research. This is when the
marketing research provides and attitude and preference of the buyer on a certain product. The goal
of this research is to identify if the if price

Merck Business Analysis
Merck: Business Analysis
Merck is a flourishing research–driven pharmaceutical company, which discovers, develops,
manufacturers, and promotes an extensive variety of human and animal health products. Although
Merck is one of the biggest pharmaceutical companies of the world, they still come across problems
today while striving to sustain a lead against its competition. Merck has achieved success with its
lengthy history of breakthrough drugs and the development of three significant pharmaceutical
products: antibiotics, vitamins, and hormones. Merck's success relies heavily on its management and
how they modify the business model in place to that of the ever–changing economy.
Influence of Economic Trends
The global pharmaceutical ... Show more content on Helpwriting.net ...
In Europe and Japan, where Merck is already implementing new models, the company is growing
faster than the market and is ready for further growth.
Merck has also executed a distinctive strategy that entails starting a channel of communication with
health care payers, usually insurers, before working on a new medical idea. "It is important because
if you're going to get your product approved in the future... you've got to understand what
innovations are meaningful to your customer base, which includes payers" (Scheller, para. 5–16).
Merck will also utilize a Chief Medical Officer, whose function is to be the voice of the patient or an
advocate for patients.
Merck also uses a supply strategy that includes implementation of manufacturing procedures, a
greater dependence on outside resources, and an explanation of its inside manufacturing system.
This strategy intends to plan for the future how Merck will convey its products to the market. It puts
forth Merck's vision of being the most reliable and aggressive supplier of medicines and vaccines in
the pharmaceutical industry. This new strategy is meant to improve their organizational focal point,
competence, awareness to customer needs, and maintaining a competitive advantage for Merck.
As part of Merck's global manufacturing strategy, they have been in existence in China since the
1980s through

Walmart Globalization Case Study
CASE ANALYSIS 1. (a) Through the use of relevant examples from the case study, critically
analyse the strategic and environmental reasons as to why Wal–Mart engaged in globalisation
strategies; and any potential risks associated with such moves. Ans:Wal–Mart,Inc runs a chain of
large, discount department stores.it is the world's largest public corporation by revenue. Walmart is
the largest private employer and the largest grocery retailer in the United States. Walmart is one of
the best known industries all over the world. Its concentration of a single business strategy is the
basis of its success over the decades by this strategy without having to rely upon diversification to
sustain its growth and competitive advantage. The leading marketing strategies of Wal–Mart are low
prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a
company's egg in one industry basket. While its global strategy worked elsewhere, the results were
bad in Germany and Korea that Wal–Mart withdrew from those countries. There are many factors ...
Using appropriate theories critically analyse the role of culture in International Business. Support
your answer by quoting relevant examples from the case study. ANS: Culture can be defined as "the
sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human
populations" or "the collective programming of the mind. As you can see, definitions of culture vary
according to the focus of interest, the unit of analysis and the disciplinary approach (psychology,
anthropology, sociology, geography etc.) There is a strong consensus, however, that key elements of
culture include language, religion, values, attitudes, customs and norms of a group or society.
Language is perhaps the most important key to understanding culture in general and the specific
values, beliefs, attitudes, and opinions of a particular individual or group. IMPORTANCE OF
CULTURE IN

Strategic Management
Course Schedule
Class Themes Readings/Assignments
1 Introduction to Strategy
Objective:
Assess how firms create value and how they go about building and sustaining competitive
advantage in different markets.
Competencies:
Quantitative Literacy
Critical Thinking Week 1 October 3 – October 9, 2012
Required Reading
Collis, D.J., & Montgomery, C.A. (1995, July/August). Competing on resources: Strategy in the
1990s. Harvard Business Review, 73 (4). (Custom Textbook (2012), Managing Strategy in the
Global Marketplace. Chapter 21.)
Porter, M.E. (1996). What is Strategy? Harvard Business Review, 74 (6). In HBR's 10 Must Reads
on Strategy. (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.)
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You will also be expected to respond to the In the News posts of at least two of your classmates.
Note: Your conference participation will be graded using the Conference Rubric, which you can
review in Course Content.
Team Formation, Team Project Description
In this course you have several Harvard Business School Case Studies that will be analyzed on a
Team basis. Also, there is a multi–week Team Project during weeks 5,6 and 7. (We suggest you read
the Team Project Description in Course Content at this time).
Please select your team members at this time and post the name of your team and the names of the
team members in the designated Team Selection Conference Area.
2 Strategy and Value Creation in Traditional Industries
Objective:
Employ the tools and techniques of strategic analysis, including frameworks such as industry
structure, Porter's five forces model, value chain analysis, portfolio analysis, and e–business models
to business simulation analysis and to one's own organization.
Competencies:
Information Literacy/ Research
Quantitative Literacy Week 2 October 10 – October 16, 2012

Required Reading
Porter, Michael E., The Five Competitive Forces That Shape Strategy: In HBR's 10 Must Reads on
Strategy ). (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 23.)
Grant, Robert M. The Resource Based Theory of Competitive Advantage: Implications for Strategy
Formulation, California Management Review, Vol. 33,

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