The General Data Protection Regulation (GDPR) that takes effect in May 2018 provides additional incentives for organizations to strengthen information security practices. It requires companies to notify regulators of data breaches within 72 hours and individuals if there is a high risk to their rights and freedoms. Non-compliance with GDPR could result in fines of up to 20 million euros or 4% of annual global turnover. The regulation supports proactive security measures like encryption and incident response plans to mitigate potential damage from breaches and demonstrate compliance.