The document introduces four experts on customer data and the EU's General Data Protection Regulation (GDPR): - Susan Etlinger from Altimeter Group focuses on the impact of AI, data, and technology on business and culture. Her TED talk on big data has over 1 million views. - Tim Walters from Digital Clarity Group aims to help enterprises respect consumer privacy under GDPR while using customer experience management. He has published on GDPR challenges. - Alea Fairchild from The Constantia Institute expertise includes digital transformation and using technology in business strategy. She is an acknowledged IT market expert and author of five books. - Paul Greenberg from The 56 Group is known as the "godfather of CR

1. PUBLIC
Session52256
October17,2017
GDPR and the Ethics of Customer Data

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Paul is known as the godfather of CRM.
§ Paul is the author of CRM at the Speed of Light:
Essential Customer Strategies for the 21st
Century, a best seller used in universities.
§ Paul writes for CRM Magazine, ZDNet,
SearchCRM.com, and CRMGuru. He is a
contributor to multiple other national business
publications.
§ Paul is co-chairman of the CRM Research
Center at Rutgers University.
§ Paul is executive vice president for the CRM
Association.
§ Paul is a member of the Board of Advisors of
Baylor University’s MBA CRM major.
§ @pgreenbe
Paul Greenberg
The 56 Group

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Susan focuses on the impact of artificial intelligence, data, and
advanced technologies on business and culture.
§ Susan’s work is used in university curricula around the world.
§ Susan’s TED talk, “What Do We Do with All This Big Data?” has
been translated into 25 languages and has been viewed more than
one million times.
§ Susan has been quoted in media outlets including the Wall Street
Journal, BBC, and the New York Times.
§ @setlinger
Susan Etlinger
Altimeter Group

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Alea’s areas of expertise are digital business
transformation and development and use of
intelligence and technology in product planning
and business strategy.
§ Alea’s technical expertise lies in open
architectures and interoperability.
§ Alea is an acknowledged IT market expert
quoted by many leading business and
technology journals.
§ Alea is a member of the American Economic
Association (AEA) and the Strategic Planning
Society (SPS).
§ Alea is the author of five books.
§ @AFairch
Dr. Alea Fairchild
The Constantia Institute

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Tim aims to help both enterprises and solution
providers come to terms with customer
experience management (CEM) – while also
respecting the privacy and personal data of
consumers.
§ Tim is focused on the EU’s General Data
Protection Regulation (GDPR) and the
challenges and opportunities it poses for
marketers and other customer experience
professionals.
§ Tim’s publications include “The Customer
Experience Management Imperative,” an
Executive FAQ about the GDPR, and “Get
Ready for the GDPR: Talking to Colleagues and
Vendors.”
§ @tim_walters
Tim Walters
Digital Clarity Group

6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
GDPR and the Ethical Use of Customer Data
Susan Etlinger
Altimeter Group
@setlinger
Tim Walters
Digital Clarity Group
@tim_walters
Alea Fairchild
The Constantia Institute
@AFairch
Paul Greenberg
The 56 Group
@pgreenbe
@SAPHybris #SAPHybrisLive
Q&A #HybrisGDPR
#HybrisGDPR
#HybrisGDPR

7. Thank you.