441 company report rovio
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Rovio Entertainment is the company behind the popular mobile game Angry Birds. The game was released in 2009 and has since been downloaded over 700 million times, with 25% of downloads being paid. While Rovio turned down a $2 billion acquisition offer, the company is expanding the Angry Birds franchise through new games, a cartoon series, an upcoming movie, and partnerships with NASA and National Geographic.
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How to publish Western smartphone games in China -- GDC talk from Yodo1.com
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- 2. Products The world spends 5 million hours on Angry Birds per day!
- 3. Financials • Revenue in 2010: $10 million 2011: $100 million • 700 million downloads • 25% are paid downloads • 2/3 from app sales, 1/3 from advertising
- 4. History • Founded in 2003 – Mikael Hed (CEO) – Niklas Hed (COO) – Peter Vesterbacka (CMO) • 2009: Angry Birds released – (app store opened in 2008)
- 5. What’s Hot? • Rovio turned down $2 billion acquisition from Zynga • “We Want To Be Bigger Than Disney” • Acquired Kombo Animation Studio and Futuremark Games Studio • Cartoon series & full-length movie are coming
- 6. What’s New? • New gravity features • Partnership with NASA, National Geographic • No free version – but with an Angry Birds Space Guide • 10 million downloads in 3 days
- 7. Secret Sauce • Simple, good sense of control • Multiple platforms • Not just a game, it’s a brand! • Connections with fans
- 8. Prognosis • Next Disney? Hmm…