This document summarizes key aspects of a successful AIESEC expansion in South Africa. It describes the economic context and lack of opportunities for youth. It also discusses how AIESEC India, Brazil, China and Germany supported the expansion through country partnerships, social media campaigns, and promoting exchange stories. Finally, it provides details on how the entity increased recruitment, generated revenues, positioned strategically, improved international cooperation, and managed local committees.

1. GCPs FROM SUCCESSFUL EXPANSIONS
AIESEC South Africa

2. Economic Background
• It’s the business hub of Africa.
• Huge Student Market.
• Lack of practical skills among the youth and
huge corporate investment in the same.
Not much competition in terms of youth
organizations providing international
opportunities.

3. Which entity supported the expansion
and why?
• AIESEC India , AIESEC Brazil , AIESEC
Mainland of China and AIESEC Germany.
They believed that the entity had potential
and should not be shut down.

4. Which platforms did you use to engage
young people with AIESEC activities?
•Social Media
•University Media ( Radio , newspaper and
website)
•Guerrilla Marketing at the university
•Engagement events

5. How did you increase the recruitment
results for ELD programmes?
• Sold OGX as a premier recruitment
strategy
• Build an engagement event : Student
Apprentice Challenge
• Build an exciting social media campaign :
"Reason to Believe“
• Roped in university professors to endorse
AIESEC to the students
RnR campaign around recruitment

6. How did you generate operational revenues
to ensure financial sustainability?
• OGCDP has been the Financial Model and
the reason for the turnaround for the
AIESEC entity.

7. How did you position AIESEC strategically
for external market penetration?
• Alumni Events
• Business Breakfasts
• Leadership Talks
• Promoting Exchange Stories

8. How did you promote your entity on the
global network?
•Social Media Campaign
•Videos at International Conferences
•Country partnerships

9. How did you improve and foster
international cooperation with your entity?
• Country Partnerships with Brazil and India.
• Social Media Campaign

10. What was your management strategy for
LCs?
• Work on AIESEC essence
• Promote OGX
• Make returned EP's leaders
• OGX to be the fulcrum of all AIESEC
activities

11. Did you use any CEEDers in the beginning
of the expansion? What did you use them
for (what was the JD and expected
outcomes)?
•Building local capacity
•Recruitment
•OGX
Results:
• 60 new members.
• 30 OGX Raises.

12. What member trainings did you focus on?
• Sales , Team Management , Personal
Management

13. How many conferences did you organize
within one year for your local members and
what was the content?
2 conferences composed by:
• Leadership training
• Sales training
• AIESEC essence and relevance in South
Africa’s context.
• 2015 Vision and BHAG

14. What percentage of members works in OGX
and ICX area?
• 60 : 40 (OGX : ICX)

15. Do you have members with different
academic backgrounds than business
administration, marketing or economics?
• IT - Building AIESEC SA website
• Journalism - Working on PR activities for our
event and OGX Stories

16. Do you have a BoA? What are their
backgrounds? How did you approach
them? What were the selling points?
• Education
• HR
• Finance
• Communication
All are alumni and one a recommendation
from an alumni. Using the 55 year old
alumni network.

17. How many universities/faculties are you
present in and in how many cities?
7 Universities in 4 cities

18. Do you cooperate with other student
organizations/clubs?
• Yes, Working with SRC to promote exchange
opportunities

19. Do you have any supporters from the
corporate sector (sponsors)? What
programs are they sponsoring (GIP, events,
projects, conferences)?
• Student Apprentice Challenge
• Skill Building Events

20. Do you have a lawyer and/or an external
auditor?
• An external auditor supporting
management process

21. More questions?
Contact Apoorv Bamba - MCP 11-12
apoorv.bamba@aiesec.net
apoorv.bamba@gmail.com