The document summarizes a group project on introducing and researching the Apple Watch. It includes sections on objectives, background information on the Apple Watch, a comparison to other smartwatch brands, results from an online survey about consumer awareness and preferences, and individual work responsibilities. Information was gathered through online research, library databases, and a survey that was conducted with 21 student subjects. The survey found that most subjects were aware of the Apple Watch but would not purchase it due to the price.

1. Introduction of Apple iWatch
⬜ Chan Chun Yin 13204327
⬜ Luk Long Hei 13200852
⬜ Tse Man Ho 13200763
⬜ Wong Hiu Tung 13209582

2. Content
⬜ Objectives
⬜ Background
⬜ Introduction of Apple iWatch
⬜ Comparison with other bands
⬜ Information Search
⬜ Mind Map
⬜ Survey Objective
⬜ Survey Questions
⬜ Survey Results & Analysis
⬜ Survey Conclusion
⬜ Video
⬜ Job Division

3. OVERVIEW
Objectives
Introduction
of Apple
iWatch
Information
Search
Comparison
with other
bands
Mind Map
Survey
Results &
Analysis
Video

4. OBJECTIVES
1. To introduce the Apple Watch
2. To investigate that how many people know about it
3. To find out how much people would like to pay for it

5. Features
⬜ More than a watch
⬜ New way to charging!!
⬜ All bases are made by Sapphire
⬜ Personalize your “desktop” of the iWatch
⬜ Definitive global time

6. Designs--
⬜Apple iWatch
- similar as the Apple iWatch Sport
⬜For citizens

7. Designs--Apple iWatch Sport
❏ Light weight
❏ Sport Band
- durable and strong
Made by Strengthened lon-X glass
- soft--comfortable
- For sportsmen

8. Design 3 --Apple iWatch Edition
Modern Buckle Sport Band
-made by 18-karat gold!!
-Elegant as brand
-For grand situations

9. Designs
➔Two sizes
➔ 38mm case
➔ 42mm case
➔Bands
➔ Link Bracelet
➔ Sport Band
➔ Classic Buckle
➔ Leather Loop
➔ Modern Buckle
➔ Milanese Loop

10. Function
1. Analysis your exercise thoroughly (HR, health and sport apps)
2. SIRI
3. GPS
4. Passbook
5. Send Message by speak
6. Calendar
7. Apple TV + iTunes
8. Listening music from iPhone
9. Timer
10.Alarm
11.Stock market
12.Weather
13.Reading Email
14.Gallery

11. Apple I-Watch (Features)
Automatic
ally
change
time zone
according
to your
area
Navigate
Apple TV
and control
the iTuens
library on
Mac or PC
from apple
watch
Messages
, calls,
and mail
in apple i-watch
Apple
watch can
remote
camera
and
display live
preview
on your
iPhone
Built-in
speaker
and
microphon
e for
chatting
Control
music
on
user
iphone
Digital touch
features for
a new way
of
conversatio
n to apple
watch users
WatchKit
Apps that can
soon your
favorite apps
and enjoy
them in
dynamic new
ways
Workout App for
recording
calories,
exercise
minutes, goals
and reminders
when
undergoing
exercise
Track the
progress
over time
on I-devices
Passbook
keeps tickets,
boarding
passes, and
loyalty cards
together
Apple pay
that can
replace the
use of
credit card
Provide a
voice
controlling
system
called Siri
that can
ask to view
your next
event,, and
more.
World watch,
Stocks and
weather
functions
allow user to
check the
information
instantly

12. Comparison (Other Brands
Features)
Samsung Gear Fit
• Have changeable
Bands
• Connected
Notification
• Personalized
Fitness
Management
• Device
Compatibility
Samsung Gear
Live
• Personalized
Information for
the user only
• Android as
operating system
• Own exercise
trainer(measurin
g HR)
• Wear in all
condition
Sony SmartWatch
3
• Android as
operating system
• Gyro and GPS
sensor for users
to keep track of
users daily
activities
• 4GB memory for
data storage
Nike FuelBand
• Compatible to
use in both IOS
and Android
• Easy connection
to all of your
digital devices
• Shows the
intensity,
frequency,
regularity of user
movement
• Provide feedback
after exercise

13. Conclusion (features)
• Apple Watch has more functions
→ Apple pay
→ WatchKit App
• More user-friendly
→ Can control i-devices and Mac products
• Easier to use
→ Digital crown
→ Force Touch
→ Siri

14. Information search (Web)
Search Result
www.yahoo.com
Key word: Apple
https://hk.search.yahoo.com/search?f
r=yfp-t-900-hk&p=apple
www.google.com
Key word: Apple watch “applications”
https://www.google.com.hk/?gfe_rd=c
r&ei=qWhLVLSjCoGL8QfnpIDoDQ#q
=apple
https://www.apple.com/
Key word: Apple watch and features
https://www.apple.com/watch/features
/
www.yahoo.com.hk
Key word: “Sony Smartwatch 3 review”
http://www.t3.com/reviews/sony-smartwatch-
3-review
www.google.com
Key word: Samsung watch
http://www.samsung.com/hk/home

15. Search Result
http://www.samsung.com/hk/home
Key word: Samsung Gear
http://www.samsung.com/global/micro
site/gear/index.html
www.yahoo.com.hk
Key word: “Review Apple watch”
http://www.tomshardware.com/news/a
pple-watch-smartwatch,27636.html
http://www.dezeen.com/
Key Word: Apple Watch user
comments
http://www.dezeen.com/2014/09/10/ap
ple-watch-iwatch-designer-reactions/

16. Information Search (library)
Search Strategies Library Resources Result
Apple Watch News Article • Apple introduces
Apple Watch
http://0-
search.proquest.com.hkbulib.hk
bu.edu.hk/docview/1560879465
?pq-origsite=summon)
• The Apple Watch
cometh
http://0-
search.proquest.com.hkbulib.hk
bu.edu.hk/docview/1561057424
?pq-origsite=summon
Magazine • Joe Wilcox: Apple
Watch
http://0-
search.proquest.com.hkbulib.hk
bu.edu.hk/docview/198537584?
pq-origsite=summon

17. Search Strategies Library Resources Results
Apple watch and
"features"
News article • The Apple Watch
cometh
http://hkbu.summon.serials
solutions.com/search?s.q=
Apple+watch+and+%22feat
ures%22
Journal article • Compare Apple’s Watch
vs. Other Wearables –
Interactive
http://0-
search.proquest.com.hkbuli
b.hkbu.edu.hk/docview/156
0897598?pq-origsite=
summon

18. Mind Map

19. SURVEY Objective
⬜ Survey Objective: 21
⬜ all students
⬜ To find out how people know about Apple
watch
⬜ To find out how much people would like to pay
for it

20. SURVEY QUESTIONS

22. There were 12 male and 9 female as subjects.

23. All subjects are teenagers and majority of them are aged 18-
24.

24. All subjects are student.

25. As most of them are students and teeanagers, their income
are all lower than $10000 a month.

26. Around 70% of the subjects know about Apple Watch, only
small amount of them didn’t know.

27. Half of the subjects known about Apple Watch said their got the information
through Apple Advertisement, the others were from news and friends. Apple has
done a good job in promotion through different pathways like media and its
mainsite.

28. Samsung Watch is much famous around the subjects, few subjects heard about
the watched manufactured by Fuel Band, LG and Sony Watch.

29. In real, 95% of the subjects denied to buy Apple Watch.
Although the function of Apple Watch is applicable but it may
be so expensive to afford as most of the subjects have low
income.

30. With 7 as full mark, male subject gave a higher average score than female.
Seems the application purpose of Apple Watch is much more suitable in male as
majority of male will carry a watch everywhere, it is also a good aid in exercise like
weather checking and music.

31. 12 subjects thought it is a watch, 10 called it is a aid on sports and exercise. 5
said it is a communication device, 4 said mobile phone and 1 said camera.
Seems there was a misunderstanding of subjects on Apple Watch as Apple watch
cannot not make phone call and take photos.

32. Video

33. Job Division
Name Job
Chan Chun Yin 13204327 Survey analysis, graphs
Tse Man Ho 13200763 Effects, video, survey questions
Luk Long Hei 13200852 Comparison of features with other
brands, conclusion, information
search
Wong Hiu Tung 13209582 Objectives, background, introduction,
features, designs and functions of
iWatch

34. Thank you !!