GCHQ success story - Gamification in recruitment - Manu Melwin Joy

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The Government Communications Headquarters (GCHQ), famed for breaking the German Enigma codes at Bletchley Park during the Second World War is now responsible for protecting the UK against cyber crime and terrorism.

Education

GCHQ SUCCESS STORY
Gamification in Recruitment

Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

GCHQ
• The Government
Communications
Headquarters (GCHQ),
famed for breaking the
German Enigma codes at
Bletchley Park during the
Second World War is now
responsible for protecting
the UK against cyber crime
and terrorism.

GCHQ
• A major talent
requirement of GCHQ is
hiring people “who can
think both like a hacker
and a defender”.

GCHQ
• They created an encrypted
image on a website called
CanYouCrackIt. co.uk .
Candidates who
successfully deciphered
the hidden message were
directed to a page
revealing both the source
of the code and the career
opportunities.

GCHQ
• The Results
– Designed by creative agency
TMP in 2011, the campaign
was a massive success, with
95 million visitors to the site.

GCHQ
• The Results
– GCHQ’s Head of Resourcing,
Jane Jones, said that the
game had, “revealed a lot of
undiscovered talent that
we’re keen to explore”.

GCHQ
• The Results
– Approximately 5,000 people
applied for the role from which
170 applications were brought
forward. The success of the game
resulted in a follow up challenge
called, ‘Can you find it?’ where
prospective candidates solve 5
codes hidden around the web.

GCHQ success story - Gamification in recruitment - Manu Melwin Joy

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