Every summer educators from high schools, community colleges, and universities meet over three days for workshops, demonstrations, and seminars in emerging areas of the graphic arts and technology. The theme of the 2017 conference was Women in Print. Gender equality in the printing industry has been identified by SGIA’s initiative, Women in Print Alliance. “A diverse workforce benefits everyone in the industry. Having more women in leadership positions brings much-needed variety to the table, leading to a better outcome and stronger development for all of us,” said Maggie Stevens, SGIA. We also recognize the continued success of the Girls Who Print program. In order to reflect the majority women students in our classrooms, we seek to engage with more women role models at GCEA 2017.

1. Magazine Publishing
Kim Latreille
GCEA Conference 2017
Ryerson University

2. I’m Kim Latreille.
ach experience is unique:
• 20+ year career in print and publishing
• Past director of producIon and premedia
for CoJage Life Media and St. Joseph Media
• Currently, Publishing & Media Consultant

3. What is a magazine?
Source: hJp://www.magazinedesigning.com/history-of-the-magazines/
In 1731 the word “magazine” appeared
when The Gentleman’s Magazine was
first published.
It comes from an Arabic word that
means “warehouse” – a place where
large quanIIes of various things are
stored.
Today, I would describe a magazine as:
A collec4on of aggregated content that
has been cra9ed for a cul4vated,
similar-minded audience.

4. A liJle magazine history:
October 1924 November 1936 September 1928
Source: hJp://www.magazinedesigning.com/history-of-the-magazines/

5. Mad Men & the 1950’s
• New York in 1950 was the
birthplace for women’s magazines
• Era of Modern Art
• Madison Avenue and ManhaJen
• CreaIve collaboraIons began that
craeed magazine design and
adverIsing to how we know it
• Publishing giants were born,
a trend for women’s magazines
that conInued into the 1970’s
Source: hJp://www.magazinedesigning.com/history-of-the-magazines/

6. Readers love print magazines.
(What they don’t love is print and paper waste).
StaIsIcs show they are not (yet) super fans of digital
magazines. And when they do enjoy them, many say
it’s because they loved the print ediIon first.
Source: hJps://www.flipsnack.com/blog/digital-vs-print-magazines/
Every month
15% read 5 or
more printed
magazines

7. So what “died”, anyway?
Print newspapers, books, and magazines saw a decline in print
quanIIes due to the ease of digital content delivery to
consumers, and the availability of free wifi.
3 Print Categories:
1) Market, Promote, & Sell:
General commercial short run,
Quick print, Direct mail, Signage
2) Inform & Communicate:
Newspapers, Magazines, Books
3) Product LogisIcs:
Package prinIng, Labels, Wrappers
Source: hJps://mulImediaman.wordpress.com/tag/dr-ronnie-h-davis/

8. PrinIng is expensive. So is distribuIon.
Where publishers are
finding cost savings in
niche (or custom)
publishing is in
distribuIon, by finding
ways to bypass costly
tradiIonal newsstand
and postal services, and
reduce freight costs.
• Food and Drink (LCBO)
• Now Magazine (free local)

9. That’s bad news for big publishers.
Publishers puong magazines on the newsstand
place 2 copies for each copy they want sold.
To sell 100,000 copies on the newsstand,
publishers will print and ship 200,000 copies.
At a cost of $1 a copy, (plus freight across the
country), you can see how newsstand distribuIon
can be prohibiIve.

10. But, small is big.
AlternaIve means of print distribuIon are allowing publishers
to reach new audiences using shorter print runs.
• Less waste
• Reduced freight
• More control

11. PrinIng magazines, by quanIty:
Large run prinIng
5000+ print run quanIty
– Sheet fed for 5,000 to 10,000 pcs
– Web offset for 10,000+ pcs
Short run prinIng
Up to 5000 print run quanIty
– Sheet fed for 2000 to 5,000 pcs
– Digital prinIng for 1 to 5,000 pcs
Variable Data
is AWESOME!!

12. Should we rule out digital?
No!
Digital ediIons get beJer to read with the
development of new technology on their
plasorms.
And, publishers making digital magazines more
accessible to new audiences makes them more
appealing.

13. A magazine today:

14. Colour management?
• In digital publishing, managing colour on the
reader’s end is impossible.
– MulIple viewing devices
– Varying screen sizes
– Screen calibraIon
• In print publishing, we use colour
management tools.
– SWOP, Gracol

15. Magazine workflows:
• Print-Centric
• Web-Centric
• Mobile-Centric
• Content-Centric
Content-centric makes the most sense for a
mulIplasorm magazine workflow.
Preserve the integrity of the original versions of the
magazine’s content to ensure it can be repurposed
at its highest resoluIon for the best quality result.

16. Technology in magazines:
CreaIve technology
• Adobe CC
• Wordpress
• Drupal (coding)
Digital page building
• Issuu
• Flipbuilder
• PubHTML
• FlipHTML
Project management
• Trello
• Basecamp
Print magazines
• AdDirect
• Kodak Insight
• File Preflight tools
Web magazines
• Flac (audio ediIng)
• PowerDirector (PC video ediIng)
• Premier Elements (Mac video ediIng)
• (none can afford AR/VR)
Search Engine MarkeIng (SEM)
• Google AnalyIcs
• Database management tools

17. Explore digital magazine Itles.

18. See the value of crae prinIng.
Source: wallpaper image hJp://www.pinkeyeblog.net/tag/magazine/

19. Create beauIful magazines!
• Thanks for listening
• Read magazines