Joseph Keith Ronquillo opened his own jewelry store in Houston's Rice Village at age 27 after apprenticing at his father's store and gaining additional experience working at other jewelry companies. The boutique focuses on Ronquillo's handcrafted sterling silver and gold designs featuring stones like labradorite and pearls priced from $50 to $1,500. Ronquillo also works with clients to design custom pieces, including engagement rings costing up to $10,000 made from recycled metals. In addition to his own line, the store carries some of his father's pieces and private label platinum jewelry.