Gaza skygeeks awr_20161203
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The document discusses balancing technology and design needs in early website development to optimize for search engine optimization (SEO) later. It recommends having a scalable content management system, integrated e-commerce, indexable and crawlable content and links, on-page SEO elements, and considering user experience design and social media. Data analysis and online resources for SEO, design and technology are also listed.
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Gaza skygeeks awr_20161203
- 1. A. Waleed Rashid December 2016
- 2. Objective: • Website Development for Maximum Exposure • How to balance Technology and Design needs in the early stages of a website to take advantage of SEO further down the road, allowing for room to iterate on UIX as user feedback is gathered.
- 3. Why is SEO important?
- 5. Technology • Scalable CMS • Integrated & Secure e-Commerce • Indexable Content • Crawlable Links – No Orphaned Pages – URL Structure • On Page – Keywords, Title Tags, Meta – Rich Snippets – Fonts, Photos • Friction…
- 7. UIX & Reality USER EXPERIENCE DESIGN
- 8. Be Social.
- 10. Online Resources • http://www.techcrunch.com/ • https://instantdomainsearch.com/ • https://www.quantcast.com/ • https://www.similarweb.com/ • http://www.alexa.com/ • https://pixlr.com/editor/ • http://www.keyworddiscovery.com/ • http://google.com/trends • http://www.comscore.com/ • http://www.twiddla.com/ • https://app.wordtracker.com/ • http://mashable.com/ • https://www.cnet.com/news/ • http://searchengineland.com/ • https://developers.google.com/events/io/ • http://alltop.com/
- 11. Questions? • Twitter: @waleedrashid • LinkedIn: /in/waleedrashid • Facebook: /waleedrashid • Instagram: @awaleedrashid • Non-Profit: heeda.org • Corp: awrmining.com • Email: waleed.rashid@gmail.com
Editor's Notes
- https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary
- https://moz.com/blog/designing-for-seo https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development www.schema.org
- 1. Use date windows so that end-users can change the date to see different report. This can be done in various ways. For eg. in our KPI Dashboards using Excel posts, we have used scroll-bars. If you have pivot reports, just add the date to “header” section. Otherwise, you can also use data filters to make your charts dynamic. 2. Band / highlight selected dates to so that users know what they are looking. This can be done using simple formulas and a combo-box control. Here is an example of conditionally banding charts in excel. 3. Use effective colors – Google uses simple but very effective colors. [Get 73 beautiful excel chart templates and make better charts] 4. Use basic charts – Often we fancy ourselves to use some super-complicated-chart. Heck, Jon reviewed (more like lambasted) a 3d Square Pie Chart just yesterday. See how Google has used simple line and column charts to make the point. It is the same lesson every time folks – keep it simple. 5. Use dynamic charts – We, humans like to play. That is the single most important reason to have dynamic charts in dashboards. See how google has used the dynamic charts in this dashboard (scroll down and see the video to understand how this dashboard works). Making Dynamic Charts in Excel – Comprehensive tutorials & examples. 6. Be smart with data labels: While data labels can help understand the charts, often dashboards have too many charts and thus data labels make it look cluttered. A simple solution is to use data labels conditionally. Ajay at has another good example at databison on interactive data labels. 7. Let your users customize the dashboard: This means ability to switch rows to columns, choosing how much information to see etc. 8. Highlight important information: use different font (or font size), have special area on the dashboard to display key metrics etc. 9. Show metrics by dimension: this is more common way to look at business intelligence reports. It might be a bit too much to do this kind of reporting from excel, but pivot tables can certain help you get there. 10. A good dashboard tells what is important and what is not: While we can argue that dashboards should show “only” the important, a good dashboard lets user customize the contents and clearly tells what is not important if it ever shows up.