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Digital Agency Presentation

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Matt Comber Digital Consultant
Visiting you today…

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A little bit more about us…

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About Prodo

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Clients Span Diverse Sectors

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Awards, Accreditations and Partnerships

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Some Of Our Tools

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Types of Work Undertaken?

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Agency Model in 2014

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Agency Structure
Website Development
• Designers
• Developers
• Front End
• Back End
• Project Managers
• Testers
• Support
• UX/UI consultants
• Operations/Leaders
Digital Marketing
• Directors/Heads
• Outreach Specialists
• Content Marketers
• Technical SEO
• Social Media Execs
• Copywriter
• Discovery/Research
Consultancy
• Digital Consultants
• Business Analysts
• Account Managers
• Account Execs

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Social
Media &
Online
PR
Paid
Search
• Place content in high value websites
• Building real relationships
Guest Posting
Strong SEO Metrics
Social signals around the post
Page Rank 7
Domain Authority 90%
Page Authority 50%
Links to this post 6
Linking Domains 4

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Social
Media &
Online
PR
Paid
Search
• Place content in high value websites
• Highly ‘Shareable’ content
• High Social click through rates
• Building real relationships
Editorial Posting

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Social
Media &
Online
PR
Paid
Search
Brand Monitoring
Social signals around
the post

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Social
Media &
Online
PR
Paid
Search
Infographics
Content designed to fit
into website content,
linking back to your site

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Social
Media &
Online
PR
Competition Content Marketing
Facebook Shares 94
PostTweets 91
Blog Post
Comments 163
Google + mentions 61
Pins on Pinterest 148
Blog Post Social Signals
Generated 29
valuable links from
topic relevant blogs

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Persona Creation
• Identify user types and their situation,
motivation, goals and context of use
• Build up a picture of end users that
contributes to site architecture, search,
layout and calls to action
• The foundation for all the ongoing work,
acting as a check and balance at key
decision points

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Thorough requirements
gathering will help you:
• Plan content areas
• Consolidate your
websites
• Create a coherent user
journey with intuitive
search
The output is represented
visually through a full site
map
Site Architecture

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Wireframing
Initial wire framing layout of screens to determine architecture, functionality,
and content prior to starting visual design.

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Wireframe Example

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Content Packs
Build content with guidance
from consultancy output –
search & conversion at its
heart

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Responsive Design
• Multi platform design, automatically scaling to
best layout for device
• Serves content most important to user
• No extra content management required as uses
central CMS content source
Boots Hearing Care

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• User testing using Eye Tracking
technology to test new designs
• Can be applied from search right through
to registering interest
Conversion Rate Optimisation

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