I did my summer interns with Crystal Eyes- A marketing & brand consultancy firm as management trainee. The report talks about the health oriented F&B brands an a market research conducted across 2 Indian cities. Here's my intern-ship presentation; for a reference... Hope it helps.

1. ANALYSISOF EMERGINGHEALTH
TRENDSAMONG
CONSUMERSIN 5 YEARSSPAN
# Gautam Shah
crystaleyes
Under Able Guidance of: Mr. Amar Wadhwa & Prof. Saroj Kant Jena

2. “So many people spend their health gaining wealth, and
then have to spend their wealth to regain their health.
#A.J. Reb Materi

3. About crystaleyes
Crystallize
ideas into
execution
Crystallize
insight into
ideas
Crystallize
the present
to manage
the future

4. So, what lies in the picture…

5. The
About Health & Wellness
This section deals with entire
overview of Health & Wellnesss
Industry; as its quite important to
understand beforehand.
H&W: Food & Beverages
Focus is the key for success in
any task. Lets’ concentrate on the
part which is important for our
research.
Secondary Research
Trends causing growth in number
of consumers, Consumer Trends,
and Players Strategies by means
of print, online & advt.
Research Methodolgy
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Analysis & Findings
Numbers tell a story; but the one
needs an ear to listen it. Extracts
from the data collected in primary
& secondary research.
Recommendations
Final leap of the project
describing the key take aways;
along with limitaions to guide the
proper road ahead.
1. 2. 3.
4. 5. 6.

6. About
More than a trillion INR industry which grew even when
other industries were facing deceleration, stagnation.

7. What’s
How we define it & What it comprise of?

8. Wellness
1
Beauty services and
Cosmetic products
Fitness &
Slimming
Alternative
Therapy
Nutrition
Rejuvenation

9. Wellness

10. Need Triangle:

11. Market
190
240
290
350
405
470
40
50
60
80
100
115
130
150
175
200
230
270
120
135
170
200
220
240
5
6
7.5
8.75
10
11.5
0
200
400
600
800
1000
1200
2010 2011 2012 2013 2014 2015
Beauty Care Fitness & Slimming Food & Beverages Alternate Therapy Rejuvenation

12. Consumers &
Passives
Beginners
Actives
Believers
Increasingorderofimportancegiventowellness

13. H&W:

14. Segments of H&W:
Fortified
Foods &
Beverages
Dietary
Supplements
Better For You
Naturally
Healthy
54%-55% 17%-18%23%-24% 4%-5%

15. Secondary

16. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
1

17. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
2
Demand from
Middle Class

18. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
3
Discretionary
Spends

19. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
4

20. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
5

21. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
6

22. Consumer
1. Health: a key purchase criteria
2. Prevention over cure
If you don’t make time for exercise
You will probably have to make time for ILLNESS.
3. Online Influence
4. Price Sensitive
5. Taste is Important
6. Fascination for Celebrities

23. Research
More than a trillion INR industry which grew even when
other industries were facing deceleration, stagnation.

24. The
Library
Research
Field
Research
Laboratory
Research
Compiling
& Analysis

25. 37 stores visit
For Observations
178 respondants
Quantitaive Data via questionnarie
51 interviews
Qualitative Information
Key

26. Analysis &

27. Mapping of Thought; but Say & Do may not be equal.
What they
71, 40%
47, 26%
44, 25%
16, 9%
Very Much Somewhat Not that much Not at all

28. Segmenting the
Cluster Analysis performed on the basis
Qs Believers Actives Beginners Passives Non Target
1 Option a Op. a or b Op. a, b or c Option b or c Option d
3 Yes Yes Yes Yes No
4 >=4 activities 3 or4 activities 2 or 3 activities 1 or 2 activities NA [0]
5 4-7 days a week 3-6 days a week 2-4 days a week 0.5-2 days a week NA
6 > 5 Hrs. 3-5 Hrs. Up to 3 Hrs. < 1.5 Hrs. NA
7 Option a Op. a or b Op. a, b or c Option b or c Option d
10 Option a, b or c Op. a, b or c Op. b or c Option c or d Option d
11 Option a or b Option b, c or d Option c or d Option d Option e
22 75: 25 or above Up to 60:40 Up to 40:60 Up to 25: 75 <= 25:75
23 Option a or b Option b, c or d Option c, d or e Option e,f or h Option g
24 Option a Op. a or b Op. a, b or c Option b or c Option d
30 18.5 – 25 17.5- 26 16 - 28 14 - 30 NA
178 7 Respondents 29 Respond. 48 Respond. 62 Respond. 32 Resp.
100% 3.93% 16.29% 26.97% 34.83% 17.98%

29. Look carefully for silent words of language called design.
What they
Passives
Beginners
Believers
Actives
Non-Target

30. Knowing deeply the consumer segments.
0
5
10
15
20
25
30
35
M F M F M F M F M F M F M F
< 18 18 -25 26 -35 36 - 45 46 -55 56 - 65 > 65
Believers Actives Beginners Passives Non-Target
Segment

31. Celebrity endorsements are neither different from these.
Causal

32. What they do.
Adopted
32
14
59
4
8 9 7
113
53
12
25
21
4 3
0
20
40
60
80
100
120

33. Perception about
22
8
36
9
14
58
47
19
59
29
17
10
2
23
12
14
20
17
12
22
9
11
0
10
20
30
40
50
60
70
80
90
Raipur Gurgaon

34. Taste weighs more than Health.
Healthy Eating
0
2000
4000
6000
8000
10000
12000
14000
Health Taste

35. 18-25

36. Viz-a-viz
Raipur
Gurgaon

37. Search Trends acorss
48% 52%
60% 40%
45%
55%

38. Key

39. Maggi

40. Maggi

41. Maggi

42. Maggi

43. Maggi

44. Maggi

45. Maggi

46. 1st International Yoga -Day

47. 192Nations
6Continents
~20,000,000 People
http://www.ndtv.com/india-news/over-200-million-people-across-the-world-expected-to-mark-international-yoga-day-773720

48. The

49. What
Value for Money & Little increments work well

50. What
ENVISION ENGAGE ENABLE EMPOWER REFINE &
REHERSE

51. Incentive to Buy
What

52. Health with Taste
Best Taste with Health
What

53. What

54. What

55. What I

56. What I

57. Any questions?
You can find me at:
gautam.shah.14mb@bml.edu.in