E-commerce is growing in India due to favorable demographics and increasing internet access through mobile devices. This growth is driving opportunities for logistics companies to develop capabilities around last-mile delivery, packaging, and technology to support the delivery of online orders. Effective logistics is one of the pillars needed for e-commerce companies to succeed and involves addressing challenges like delivery times, damage during transport, and tracking shipments. Logistics companies are working to build dedicated e-commerce divisions and networks to efficiently handle the reverse logistics of product returns and meet customer expectations for e-commerce delivery.

1. eCommere and
Logistics

2. Why E-Commerce is growing
External Environment-Government and Regulatory
Favorable Demographics
Increasing number of urban household
Growing Rural Penetration in Rural, Urban areas
Proliferation of Mobile devices
Emerging need for convenience
Choice and Access
Innovative Business Models
Convenient payment options
Consumer friendly policies- To capture Online time and Wallet Share

3. E-Commerce in India
Early Years
Things are improving now
Delay in deliveries
Technology automation
Poor product quality
No manufacturer warranty
Missing part in shipment
Lack of Communication
Sell product and
services
Better integration with vendors
No question ask return policies
Differentiation
Build relationship with
customers

4. Welcome to 2014
• PEOPLE WILL [SOON] BUY MORE WITH THEIR
CELL PHONES!!
• WALLETS ARE BECOMING AS UNNECESSARY
AS WATCHES
• THE RISE OF SOCIAL COMMERCE !!
• BUY WHERE YOU CONNECT AND CONNECT
WHERE YOU BUY !
• STILL,A SLOW (R)EVOLUTION!

5. Logistics and ecommerce
 Development of ecommerce is 5-6 times faster than that of the logistic
and express delivery industry.
 eCommerce venture stands on four major pillars to be successful.
Website
Logistics
Payment Gateway
Promotions
The fast emergence of ecommerce in India has opened a new vista for logistics
companies across the country, especially for the express logistics companies.
Preceded by retail, it is now e-tail to determine the fortune of many of the
logistics service providers in India.

6. Logistics and ecommerce
Boom in ecommerce has resulted in:
Dedicated ecommerce divisions within traditional logistics players
Emergence of new ecommerce logistic specialist
Focus on both “Click and Ship”
Logistics is becoming a key support factor in the success of both the existing
and new entrants
eCommerce forms a leading factor in the growth of India’s logistics industry
eCommerce is a big opportunity and logistics companies are moving fast to
build the right capabilities and capacity

7. Challenges for E-Commerce companies in India
Pin code reach-Last
Mile Delivery
COD option and
COD reconciliation
Maintaining
Customer
relationship
Trust of 3rd party
vendor
Ship to delivery
time
Package
Cost(Separate
delivery for same
order)
Cost per kg and
collection cost for
COD orders
Size of
product(Weight
and Volume)
Reverse Logistics
COD problem, can be solved following the other markets, where 80-85% prepaid
happens now and 15 % COD

8. Ecommerce Logistics-The essentials
Pin code
covered/Last Mile
Delivery
Dedicated
Relationship
Manager/Call
Center Support
Packaging
Own Network vs
3rd Party Network
Delivery times for
Tier 1, Tier 2, Tier 3
and Tier 4 cities /
regions
Rates
Technology
Support
Damage and return
policy
Forward and
Reverse Logistics
Weight vs Rate
Warehouse
Management
System
RTO

9. Importance of Efficient Shipping for Retail &
eCommerce Companies
Delivery on time
No Damage
Tracking and
Tracing of
Shipment by user
High Delivery
efficiency
Delivery as per
customer
requirements
Keeping track of
inventory
Handling shipping
efficiently
IT integrated Order
Management
System
Fast Shipping
Services

10. Logistic Solutions for eCommerce
•
Gati E-Connect is the e-Commerce solutions vertical of Gati Ltd, India’s
pioneer and leaders in Express Distribution and Supply Chain Solutions.
•
We provide multiple solutions for the e-Tailers:
– Hub to hub movement of goods
- Last Mile Delivery
– Packing
- COD facility
– Warehousing
- Reverse/return pick ups
– IT and Automation solutions
- Dedicated Customer Care
Reach across 653 out of 657 districts , 6700+ direct pin codes and 14000
special pin codes,4 E-fulfillment centers and 61 ware houses across India.
•
•
End-to-end e-Commerce Logistics Solutions provider

11. Multi Modal Delivery Solutions
Premium Services
Express Services
Same Day Pick and
Pack
Reverse Pick up
• High Speed Air cargo
movement service
• High Speed Surface cargo
movement service
• Movement of refused
shipments back to the
vendor
• Designed to deliver time
critical shipments
• Direct connectivity to
major locations in India.
• Shipment picked, packed
and delivered to
customer on the same
day as ordered
• Assures delivery
attempts within 24 hrs,
48 hrs and +48 hrs
• Synchronized Hub &
Spoke system for swift
and safe delivery
• High speed Air cargo
movement service
•8 Air Transit Centers
27 Air Operating center
• Fleet of over 4000
vehicles, 500 bikes.
782 routes across India
• Packing centres at Delhi,
Mumbai, Bangalore and
Chennai
• Highly time critical
• Movement of
replacements asked by
the customer

12. Thank You