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#SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
1
Supercharge
Your Author Experience
With Machine Learning
Presented by:
Mark Stiles & Dan Murphy
#SitecoreSYM 2
Who Are These Guys?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Mark Stiles
Velir
Dan Murphy
Velir
Real-life experiences from:
McKinsey, Pew, Brookings, Spencer Stuart
Main Line Health, EF Education
Real-life experiences from:
Vistaprint, Genzyme, Informa, iRobot
#SitecoreSYM 3
Our Agenda
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Intro
- Industry Observations
- Challenges and Objectives
Opportunities for acceleration in…
- Media Library Management
- Content Tagging
- Complex Workflows
Demo
- Harder, Better, Faster, Stronger
Q&A
- Join the discussion!
#SitecoreSYM
4
• Smaller, nimbler teams
• Content authors are
now “Digital Marketers”
• Managing experiences
in a growing number of
channels
• Ever-growing list of new
tools & responsibilities
Where Are We Today?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
SEO
Personalization Email Marketing
Social Integration
Integrations
Search Optimization
Visual Media
Feeds
Lead Generation
Ad ManagementE-Commerce
Blog
Taxonomy
Workflow
A/B Testing
Analytics
Print Layouts
Access & Entitlement
Security
SSO
Localization
Data Viz
Content Strategy
Accessibility
Digital Assets
Responsive
Layouts
Events
Campaigns
Personas
Content Scoring
#SitecoreSYM 5
What’s The Cost?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
● Time wasted on repetitive tasks
● Ignoring higher value work
● Overwhelmed staff
#SitecoreSYM 6
● Optimize the author experience
What Can We Do About It?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
● Own the Experience
● Automate repetitive tasks
Reclaim your day!
#SitecoreSYM 7
Manual
Energy Efficient Marketing
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Automated
#SitecoreSYM 8
I’ve heard Machine Learning is like magic?
Rise of the Machines
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
No, it’s like science
#SitecoreSYM 9
● Media Library Management
Okay, But How?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
● Complex Workflows
● Content Tagging
#SitecoreSYM 10
Demo time!
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
#SitecoreSYM 11
Media Library Management
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Select Media
Vision and Face API Analysis
Search Media
#SitecoreSYM 12
Content Tagging
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Learn Type Gather Data Train Model Tag Content
#SitecoreSYM 13
Complex Workflows
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Determine Intentions Define Language Build Actions Embed in UI
#SitecoreSYM 14
The Vision
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Assisted Analytics
• Event attribution
• Audience Definition
• Content Recommendations
Guided Optimization
• 2-way communication
• Recommends rules / content
• System health
#SitecoreSYM 15© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. ©2018 Sitecore Corporation A/A. All rights reserved. Sitecore® and Own
the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
#MoreHuman
#SitecoreSYM 16
Contacts
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Mark Stiles
• Email: mark.stiles@velir.com
• Twitter: @maaakstiles
• LinkedIn: mark-stiles-a3814212
• Blog: markstiles.net
Dan Murphy
• Email: dan.murphy@velir.com
• Twitter: @sitecorrelation
• LinkedIn: danieljmurphy
• Blog: sitecorrelations.com

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Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Learning

  • 1. #SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 1 Supercharge Your Author Experience With Machine Learning Presented by: Mark Stiles & Dan Murphy
  • 2. #SitecoreSYM 2 Who Are These Guys? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Mark Stiles Velir Dan Murphy Velir Real-life experiences from: McKinsey, Pew, Brookings, Spencer Stuart Main Line Health, EF Education Real-life experiences from: Vistaprint, Genzyme, Informa, iRobot
  • 3. #SitecoreSYM 3 Our Agenda © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Intro - Industry Observations - Challenges and Objectives Opportunities for acceleration in… - Media Library Management - Content Tagging - Complex Workflows Demo - Harder, Better, Faster, Stronger Q&A - Join the discussion!
  • 4. #SitecoreSYM 4 • Smaller, nimbler teams • Content authors are now “Digital Marketers” • Managing experiences in a growing number of channels • Ever-growing list of new tools & responsibilities Where Are We Today? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. SEO Personalization Email Marketing Social Integration Integrations Search Optimization Visual Media Feeds Lead Generation Ad ManagementE-Commerce Blog Taxonomy Workflow A/B Testing Analytics Print Layouts Access & Entitlement Security SSO Localization Data Viz Content Strategy Accessibility Digital Assets Responsive Layouts Events Campaigns Personas Content Scoring
  • 5. #SitecoreSYM 5 What’s The Cost? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. ● Time wasted on repetitive tasks ● Ignoring higher value work ● Overwhelmed staff
  • 6. #SitecoreSYM 6 ● Optimize the author experience What Can We Do About It? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. ● Own the Experience ● Automate repetitive tasks Reclaim your day!
  • 7. #SitecoreSYM 7 Manual Energy Efficient Marketing © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Automated
  • 8. #SitecoreSYM 8 I’ve heard Machine Learning is like magic? Rise of the Machines © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. No, it’s like science
  • 9. #SitecoreSYM 9 ● Media Library Management Okay, But How? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. ● Complex Workflows ● Content Tagging
  • 10. #SitecoreSYM 10 Demo time! © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
  • 11. #SitecoreSYM 11 Media Library Management © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Select Media Vision and Face API Analysis Search Media
  • 12. #SitecoreSYM 12 Content Tagging © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Learn Type Gather Data Train Model Tag Content
  • 13. #SitecoreSYM 13 Complex Workflows © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Determine Intentions Define Language Build Actions Embed in UI
  • 14. #SitecoreSYM 14 The Vision © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Assisted Analytics • Event attribution • Audience Definition • Content Recommendations Guided Optimization • 2-way communication • Recommends rules / content • System health
  • 15. #SitecoreSYM 15© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. ©2018 Sitecore Corporation A/A. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #MoreHuman
  • 16. #SitecoreSYM 16 Contacts © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Mark Stiles • Email: mark.stiles@velir.com • Twitter: @maaakstiles • LinkedIn: mark-stiles-a3814212 • Blog: markstiles.net Dan Murphy • Email: dan.murphy@velir.com • Twitter: @sitecorrelation • LinkedIn: danieljmurphy • Blog: sitecorrelations.com