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Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Learning

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Learn about the practical ways we're using machine learning to reduce or eliminate tedious tasks in the Sitecore authoring experience. Demo includes examples of analyzed image search, smart image cropping, automated image alt tagging, assisted content tagging and using a chat bot to perform multi-step tasks.

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Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Learning

  1. 1. #SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 1 Supercharge Your Author Experience With Machine Learning Presented by: Mark Stiles & Dan Murphy
  2. 2. #SitecoreSYM 2 Who Are These Guys? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Mark Stiles Velir Dan Murphy Velir Real-life experiences from: McKinsey, Pew, Brookings, Spencer Stuart Main Line Health, EF Education Real-life experiences from: Vistaprint, Genzyme, Informa, iRobot
  3. 3. #SitecoreSYM 3 Our Agenda © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Intro - Industry Observations - Challenges and Objectives Opportunities for acceleration in… - Media Library Management - Content Tagging - Complex Workflows Demo - Harder, Better, Faster, Stronger Q&A - Join the discussion!
  4. 4. #SitecoreSYM 4 • Smaller, nimbler teams • Content authors are now “Digital Marketers” • Managing experiences in a growing number of channels • Ever-growing list of new tools & responsibilities Where Are We Today? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. SEO Personalization Email Marketing Social Integration Integrations Search Optimization Visual Media Feeds Lead Generation Ad ManagementE-Commerce Blog Taxonomy Workflow A/B Testing Analytics Print Layouts Access & Entitlement Security SSO Localization Data Viz Content Strategy Accessibility Digital Assets Responsive Layouts Events Campaigns Personas Content Scoring
  5. 5. #SitecoreSYM 5 What’s The Cost? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. ● Time wasted on repetitive tasks ● Ignoring higher value work ● Overwhelmed staff
  6. 6. #SitecoreSYM 6 ● Optimize the author experience What Can We Do About It? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. ● Own the Experience ● Automate repetitive tasks Reclaim your day!
  7. 7. #SitecoreSYM 7 Manual Energy Efficient Marketing © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Automated
  8. 8. #SitecoreSYM 8 I’ve heard Machine Learning is like magic? Rise of the Machines © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. No, it’s like science
  9. 9. #SitecoreSYM 9 ● Media Library Management Okay, But How? © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. ● Complex Workflows ● Content Tagging
  10. 10. #SitecoreSYM 10 Demo time! © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
  11. 11. #SitecoreSYM 11 Media Library Management © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Select Media Vision and Face API Analysis Search Media
  12. 12. #SitecoreSYM 12 Content Tagging © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Learn Type Gather Data Train Model Tag Content
  13. 13. #SitecoreSYM 13 Complex Workflows © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Determine Intentions Define Language Build Actions Embed in UI
  14. 14. #SitecoreSYM 14 The Vision © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Assisted Analytics • Event attribution • Audience Definition • Content Recommendations Guided Optimization • 2-way communication • Recommends rules / content • System health
  15. 15. #SitecoreSYM 15© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. ©2018 Sitecore Corporation A/A. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #MoreHuman
  16. 16. #SitecoreSYM 16 Contacts © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Mark Stiles • Email: mark.stiles@velir.com • Twitter: @maaakstiles • LinkedIn: mark-stiles-a3814212 • Blog: markstiles.net Dan Murphy • Email: dan.murphy@velir.com • Twitter: @sitecorrelation • LinkedIn: danieljmurphy • Blog: sitecorrelations.com

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