This document provides information about Garden Design Magazine, including its circulation numbers, demographic information about its readers, editorial calendar, and opportunities to advertise in its Green Market Buyer's Guide. Garden Design has a circulation of 250,000 copies per issue and reaches an affluent, educated readership. It publishes 7 issues per year focused on topics related to exterior design. The document outlines the magazine's sections, issue themes, and partnership programs. It also presents trends suggesting growing interest in outdoor living.
This document discusses key principles of garden design including balance, rhythm, scale, proportion, color, texture, shape, line, and style. It explains that balance can be achieved through symmetry in formal gardens and asymmetry in informal gardens. Unity is achieved through elements like rhythm, or repeating features. Scale and proportion involve keeping elements sized appropriately for the space and each other. Color and texture are discussed in terms of their visual effects. Formal gardens are symmetrical while informal gardens are asymmetrical but still balanced. Styles like Italianate, Japanese, and cottage are also covered. The goal is a design that follows principles but is tailored to its context and purpose.
This document provides guidance on landscape design for mountain properties. It discusses key considerations for mountain gardens including slopes, shade, stormwater, and native plants. The steps of the landscape design process are outlined, beginning with determining property goals and needs, performing a site analysis to identify conditions, developing a concept plan, and addressing design elements like balance, scale, and focal points. Functional goals for the design like erosion control and increasing wildlife habitat are also covered.
The document discusses various elements of landscape design including lighting techniques, paving materials, fencing options, and uses of stone and wood. It provides details on outdoor lighting fixtures and how they are used to illuminate paths, architectural features, steps, and trees. It also discusses paving materials like stone, brick, concrete, and asphalt and how they are used for pathways. Different fencing styles including wrought iron, vinyl, stacked stone, and picket fencing are outlined. Common uses of stone and wood in landscaping like retaining walls, flagstone, boulders, and mulch are also summarized.
This document discusses growing alpine and rock garden plants as well as maintaining a water garden. It provides information on choosing plants like edelweiss and reflexed stonecrop for spring and summer displays. Soil preparation for open beds involves excavating, adding layers of materials, and planting in free-draining compost. Containers like troughs require drainage holes, gravel, and alpine compost. Watering is occasional while weeding and pruning are regular. Aquatic plants discussed include floating, deep-water, marginal, and bog types. Planting them involves baskets and gradual depth adjustment. Annual maintenance of pools includes algae control, dividing plants, cleaning every few years, and preventing freezing in winter
Landscaping refers to modifying the visible features of an area of land through both living and non-living elements. Key elements of landscape design include plants, water features, and stones. Plants are used to frame buildings, define spaces, and provide environmental benefits. Water features such as fountains and ponds add aesthetic appeal and ecological value. Stones are utilized for structures like retaining walls, pathways, and decorative elements. Together, the thoughtful incorporation of these natural and manmade components can transform exterior spaces.
What is landscape? What is landscape architecture? What is landscape design? ...ktball
This document defines key landscape-related terms and concepts. It explains that landscape includes both natural and human elements that shape the land. Landscape architecture involves designing outdoor public spaces to achieve environmental, social, and aesthetic goals. Landscape design is an artistic process that arranges natural and constructed elements on the land according to principles like unity, color, texture and scale. The landscape design process involves research, analysis of the site conditions, determining client needs, creating conceptual plans, and considering long-term maintenance.
The document provides information on various topics related to landscaping including terminology, types of plants, landscaping needs, lighting tips, landscape design elements and principles, types of landscape stones, and more. Some key points include:
- Landscaping involves improving the aesthetic appearance of land by adding ornamental features and plantings. It combines design with the natural environment.
- There are various types of plants used in landscaping including ornamental trees and flowers, screens, shade trees, borders, and ground cover.
- Effective landscape design incorporates elements like color, line/direction, form, texture, and scale based on principles like unity, balance, and focalization.
- Landsc
This document discusses key principles of garden design including balance, rhythm, scale, proportion, color, texture, shape, line, and style. It explains that balance can be achieved through symmetry in formal gardens and asymmetry in informal gardens. Unity is achieved through elements like rhythm, or repeating features. Scale and proportion involve keeping elements sized appropriately for the space and each other. Color and texture are discussed in terms of their visual effects. Formal gardens are symmetrical while informal gardens are asymmetrical but still balanced. Styles like Italianate, Japanese, and cottage are also covered. The goal is a design that follows principles but is tailored to its context and purpose.
This document provides guidance on landscape design for mountain properties. It discusses key considerations for mountain gardens including slopes, shade, stormwater, and native plants. The steps of the landscape design process are outlined, beginning with determining property goals and needs, performing a site analysis to identify conditions, developing a concept plan, and addressing design elements like balance, scale, and focal points. Functional goals for the design like erosion control and increasing wildlife habitat are also covered.
The document discusses various elements of landscape design including lighting techniques, paving materials, fencing options, and uses of stone and wood. It provides details on outdoor lighting fixtures and how they are used to illuminate paths, architectural features, steps, and trees. It also discusses paving materials like stone, brick, concrete, and asphalt and how they are used for pathways. Different fencing styles including wrought iron, vinyl, stacked stone, and picket fencing are outlined. Common uses of stone and wood in landscaping like retaining walls, flagstone, boulders, and mulch are also summarized.
This document discusses growing alpine and rock garden plants as well as maintaining a water garden. It provides information on choosing plants like edelweiss and reflexed stonecrop for spring and summer displays. Soil preparation for open beds involves excavating, adding layers of materials, and planting in free-draining compost. Containers like troughs require drainage holes, gravel, and alpine compost. Watering is occasional while weeding and pruning are regular. Aquatic plants discussed include floating, deep-water, marginal, and bog types. Planting them involves baskets and gradual depth adjustment. Annual maintenance of pools includes algae control, dividing plants, cleaning every few years, and preventing freezing in winter
Landscaping refers to modifying the visible features of an area of land through both living and non-living elements. Key elements of landscape design include plants, water features, and stones. Plants are used to frame buildings, define spaces, and provide environmental benefits. Water features such as fountains and ponds add aesthetic appeal and ecological value. Stones are utilized for structures like retaining walls, pathways, and decorative elements. Together, the thoughtful incorporation of these natural and manmade components can transform exterior spaces.
What is landscape? What is landscape architecture? What is landscape design? ...ktball
This document defines key landscape-related terms and concepts. It explains that landscape includes both natural and human elements that shape the land. Landscape architecture involves designing outdoor public spaces to achieve environmental, social, and aesthetic goals. Landscape design is an artistic process that arranges natural and constructed elements on the land according to principles like unity, color, texture and scale. The landscape design process involves research, analysis of the site conditions, determining client needs, creating conceptual plans, and considering long-term maintenance.
The document provides information on various topics related to landscaping including terminology, types of plants, landscaping needs, lighting tips, landscape design elements and principles, types of landscape stones, and more. Some key points include:
- Landscaping involves improving the aesthetic appearance of land by adding ornamental features and plantings. It combines design with the natural environment.
- There are various types of plants used in landscaping including ornamental trees and flowers, screens, shade trees, borders, and ground cover.
- Effective landscape design incorporates elements like color, line/direction, form, texture, and scale based on principles like unity, balance, and focalization.
- Landsc
The document compares Endau Rompin National Park in Malaysia and Arches National Park in the United States. Both parks were established over 50 years ago to protect their natural landscapes. Endau Rompin National Park focuses on preserving its wildlife and natural habitat, while Arches National Park allows more recreational activities and was influenced by ancient human cultures that lived in the area. The parks differ in their locations, characteristics, and recreational opportunities available to visitors.
RHS level 2 certificate year 1 week 27 presentationvikkis
This document discusses principles of garden design including unity, balance, rhythm, scale, proportion, color, texture, and form. It describes how formal gardens use symmetry and repetition to achieve balance and rhythm, while informal gardens rely more on balancing volumes and shapes. Texture refers to visual and tactile surfaces. Formal gardens have strict geometry while informal gardens are more organic. Styles like Italianate use distinctive features like fountains and statues. The goal is to apply these principles to plan and design gardens.
This document provides guidance on conducting a site survey and creating a garden plan. It discusses how to appraise a site by analyzing topographical factors like slopes and environmental factors like sunlight. User requirements should also be considered. The document then describes basic surveying techniques such as using tapes and triangulation to record property boundaries, buildings and other features. This data is used to create a scaled drawing of the site with accurate positioning of all elements. Factors recorded in the survey like slopes can then be addressed in the garden design layout.
This document discusses lawn maintenance and common pests and diseases. It describes an annual maintenance program including regular mowing, watering, feeding, weed and moss control, aeration, and scarification. It discusses different types of lawn mowers and their uses. Common pests like leatherjackets and diseases like fairy rings, Fusarium patch, and red thread are described along with their symptoms and appropriate control measures. The life cycle of a named fungal disease and how its life cycle relates to control is also addressed.
This document outlines the learning objectives and content for a plant taxonomy and life cycles course. It discusses the importance of the binomial system of naming plants using genus and species. It defines various plant life cycles such as annual, biennial, perennial, as well as terms like hardy and tender. It also explains the stages of plant development including juvenility, maturity, and senescence. Maintaining the proper development stage is important for propagation and planting practices.
This document provides definitions and information about landscape architecture and landscaping. It defines landscape as an expanse of scenery that can be seen from a single viewpoint. Landscaping is defined as the development and modification of outdoor spaces to provide amenities through the use of plants, structures, and other natural and human elements. The document outlines the scope of landscape architecture, which involves designing public spaces, parks, and structures through consideration of environmental, social, aesthetic, and other factors. It also describes relevant aspects like horticulture, botany, urban design, and storm water management.
The document provides an introduction to landscape architecture. It defines key terms like landscape and landscape architecture. Landscape architecture involves the design of outdoor public spaces to achieve environmental, social, and aesthetic goals. A landscape architect coordinates existing and proposed land features and structures and works with clients and other professionals. The stages of landscape design include developing a brief, concept, analysis, synthesis, detail development, and construction. Landscape plans include site analysis, bubble plans, plot plans, concept images, renderings, planting plans, and functions of plants.
Project 2 - Landscape Project : Site AnalysisKai Yun Pang
This document provides instructions for Project Two, which involves a group site analysis and individual site synthesis of a residential property. Students will form groups to analyze an assigned site, documenting existing conditions and evaluating them. This includes producing a base plan, conducting a site visit and survey, and creating inventory and analysis diagrams. Individuals will then generate a site synthesis diagram with design solutions. Submissions are due on October 13th and will consist of a bound booklet with the group's inventory/analysis and individual's synthesis.
This document provides an analysis of a proposed development site in Bandar Penawar, Johor, Malaysia. It includes summaries of the site conditions, surrounding land uses, accessibility, and development potential. A concept plan is proposed with clustered residential neighborhoods integrated with commercial areas and recreational parks. The overall theme is "Cluster Garden Living" to promote a balanced living environment that is safe, high quality, integrated with nature, vibrant, and convenient.
This document provides an overview of site planning and site analysis. It defines site planning as allocating functions on a piece of land to efficiently utilize resources. The purpose of site planning is to fit design programs and sites harmoniously while considering natural, socio-economic, and technological factors. Site analysis involves researching and inventorying various elements of a site, such as location, neighborhood context, subsurface features, natural and manmade surface features, circulation, utilities, sensory factors, climate, and aesthetics. This information is then analyzed to achieve a successful site design that incorporates relevant site characteristics.
Climate change is attributed directly or indirectly to human activities that alter the composition of the atmosphere. Vulnerable human settlements include housing, infrastructure, health services, and more. Site planning for settlements in hot-arid zones should emphasize compactness, shade, air circulation, and proximity to water to minimize sun exposure and heat gain. Landscaping can help control microclimate variables like temperature, wind, and humidity through elements like trees, walls, and water bodies.
The document discusses site planning and analysis of natural factors for site selection. It describes analyzing a site's geology, geomorphology, hydrology, vegetation, wildlife and climate. Key aspects of the natural analysis include examining a site's topography and slopes through tools like contour maps and slope maps. These maps are used to understand drainage, soil composition and erosion potential to determine suitable land uses and site design.
This document discusses the importance of site analysis for architectural design. It explains that site analysis involves taking an inventory of various site elements, including topography, climate, vegetation, and analyzing how they relate to the client's needs. The inventory should gather information about subsurface features like geology and hydrology, natural surface features like slopes and wildlife, and cultural/man-made features like utilities, land use, and circulation. Understanding these site conditions through analysis is crucial for establishing an ideal building location and incorporating local features into a successful design.
The document discusses the key principles of landscape design including focalization, proportion and scale, balance, order and unity, repetition, rhythm and sequence, and interconnection. It provides examples of each principle and how landscape designers use them to create functional and aesthetically pleasing designs. The principles guide the organization of design elements and materials according to the laws of nature. Landscape design aims to divide outdoor spaces into rooms for different uses and encourage movement throughout the yard.
This document provides information on establishing and maintaining lawns from either seed or turf. It discusses grass species mixtures for luxury or utility lawns, benefits and limitations of seed vs turf, and procedures for establishing a lawn from each. Key steps for seed include thorough soil preparation, even seed distribution, and constant moisture. For turf, the document outlines laying turf in a butt joint pattern, watering thoroughly, and allowing it to root before use.
These are a selection of landscape drawings I have done in the last few years.
Am starting to feel reasonably comfortable drawing with graphite or charcoal, but not at all with pen and ink... which is a shame really (as I like pen and ink!). it could be I need to use a brush, and get some movement into things.
This document discusses methods for determining the particle size distribution of soils. It describes sieve analysis and hydrometer analysis, which are used to measure particle sizes above and below 0.075 mm, respectively. It explains how sieve analysis works by sieving dry soil through a stack of sieves and measuring the mass retained on each sieve. It also provides definitions and applications of key terms used to characterize particle size distributions, such as effective size and uniformity coefficient.
Este documento descreve as várias etapas e elementos envolvidos no planejamento e desenvolvimento de um jardim ou parque, incluindo a terraplanagem, elementos construídos, rede de irrigação, plantio e detalhes construtivos. Ele também discute os materiais e técnicas de desenho usados para ilustrar o projeto, como plantas, perfis e elevações.
Project 3 - Residential Landscape ProjectKai Yun Pang
1) This document outlines the requirements for an individual final project to design a residential landscape.
2) Students must complete a series of drawings documenting the design process, from conceptual diagrams to a master plan.
3) The final submission will include 6 presentation boards containing these drawings, a project description, and cost and maintenance plans.
4) The project is worth 40% of the grade and is due on November 24th.
Gardening is back. With the slow down of the economy and tightening of our belts, we've seen a shift in priorities from we to me. Sharing is now trumping greed,& a return to a new sense of self-sufficiency is fueling a renewed appreciation for our land— defined more by nostalgia rather than geography; caretakers rather than developers.
Yard-sharing with people -- dividing resources, skills, space, tools, and time – is popping up to support our need to “go local,” strengthening our neighborhoods. We’re connecting to the soil and with each other, sharing the bounty and giving families food that’s more nutritious, tastier and less costly.
www.gardenmediagrup.com
GMG 2011 Garden Trends Report updated release September 10, 2010Garden Media Group
Garden Media Group's 2011 Garden Trends Report, Suzi McCoy released the top garden and outdoor living trends at the 2010 GWA Annual Symposium in Dallas, TX September 10, 2010.
The document compares Endau Rompin National Park in Malaysia and Arches National Park in the United States. Both parks were established over 50 years ago to protect their natural landscapes. Endau Rompin National Park focuses on preserving its wildlife and natural habitat, while Arches National Park allows more recreational activities and was influenced by ancient human cultures that lived in the area. The parks differ in their locations, characteristics, and recreational opportunities available to visitors.
RHS level 2 certificate year 1 week 27 presentationvikkis
This document discusses principles of garden design including unity, balance, rhythm, scale, proportion, color, texture, and form. It describes how formal gardens use symmetry and repetition to achieve balance and rhythm, while informal gardens rely more on balancing volumes and shapes. Texture refers to visual and tactile surfaces. Formal gardens have strict geometry while informal gardens are more organic. Styles like Italianate use distinctive features like fountains and statues. The goal is to apply these principles to plan and design gardens.
This document provides guidance on conducting a site survey and creating a garden plan. It discusses how to appraise a site by analyzing topographical factors like slopes and environmental factors like sunlight. User requirements should also be considered. The document then describes basic surveying techniques such as using tapes and triangulation to record property boundaries, buildings and other features. This data is used to create a scaled drawing of the site with accurate positioning of all elements. Factors recorded in the survey like slopes can then be addressed in the garden design layout.
This document discusses lawn maintenance and common pests and diseases. It describes an annual maintenance program including regular mowing, watering, feeding, weed and moss control, aeration, and scarification. It discusses different types of lawn mowers and their uses. Common pests like leatherjackets and diseases like fairy rings, Fusarium patch, and red thread are described along with their symptoms and appropriate control measures. The life cycle of a named fungal disease and how its life cycle relates to control is also addressed.
This document outlines the learning objectives and content for a plant taxonomy and life cycles course. It discusses the importance of the binomial system of naming plants using genus and species. It defines various plant life cycles such as annual, biennial, perennial, as well as terms like hardy and tender. It also explains the stages of plant development including juvenility, maturity, and senescence. Maintaining the proper development stage is important for propagation and planting practices.
This document provides definitions and information about landscape architecture and landscaping. It defines landscape as an expanse of scenery that can be seen from a single viewpoint. Landscaping is defined as the development and modification of outdoor spaces to provide amenities through the use of plants, structures, and other natural and human elements. The document outlines the scope of landscape architecture, which involves designing public spaces, parks, and structures through consideration of environmental, social, aesthetic, and other factors. It also describes relevant aspects like horticulture, botany, urban design, and storm water management.
The document provides an introduction to landscape architecture. It defines key terms like landscape and landscape architecture. Landscape architecture involves the design of outdoor public spaces to achieve environmental, social, and aesthetic goals. A landscape architect coordinates existing and proposed land features and structures and works with clients and other professionals. The stages of landscape design include developing a brief, concept, analysis, synthesis, detail development, and construction. Landscape plans include site analysis, bubble plans, plot plans, concept images, renderings, planting plans, and functions of plants.
Project 2 - Landscape Project : Site AnalysisKai Yun Pang
This document provides instructions for Project Two, which involves a group site analysis and individual site synthesis of a residential property. Students will form groups to analyze an assigned site, documenting existing conditions and evaluating them. This includes producing a base plan, conducting a site visit and survey, and creating inventory and analysis diagrams. Individuals will then generate a site synthesis diagram with design solutions. Submissions are due on October 13th and will consist of a bound booklet with the group's inventory/analysis and individual's synthesis.
This document provides an analysis of a proposed development site in Bandar Penawar, Johor, Malaysia. It includes summaries of the site conditions, surrounding land uses, accessibility, and development potential. A concept plan is proposed with clustered residential neighborhoods integrated with commercial areas and recreational parks. The overall theme is "Cluster Garden Living" to promote a balanced living environment that is safe, high quality, integrated with nature, vibrant, and convenient.
This document provides an overview of site planning and site analysis. It defines site planning as allocating functions on a piece of land to efficiently utilize resources. The purpose of site planning is to fit design programs and sites harmoniously while considering natural, socio-economic, and technological factors. Site analysis involves researching and inventorying various elements of a site, such as location, neighborhood context, subsurface features, natural and manmade surface features, circulation, utilities, sensory factors, climate, and aesthetics. This information is then analyzed to achieve a successful site design that incorporates relevant site characteristics.
Climate change is attributed directly or indirectly to human activities that alter the composition of the atmosphere. Vulnerable human settlements include housing, infrastructure, health services, and more. Site planning for settlements in hot-arid zones should emphasize compactness, shade, air circulation, and proximity to water to minimize sun exposure and heat gain. Landscaping can help control microclimate variables like temperature, wind, and humidity through elements like trees, walls, and water bodies.
The document discusses site planning and analysis of natural factors for site selection. It describes analyzing a site's geology, geomorphology, hydrology, vegetation, wildlife and climate. Key aspects of the natural analysis include examining a site's topography and slopes through tools like contour maps and slope maps. These maps are used to understand drainage, soil composition and erosion potential to determine suitable land uses and site design.
This document discusses the importance of site analysis for architectural design. It explains that site analysis involves taking an inventory of various site elements, including topography, climate, vegetation, and analyzing how they relate to the client's needs. The inventory should gather information about subsurface features like geology and hydrology, natural surface features like slopes and wildlife, and cultural/man-made features like utilities, land use, and circulation. Understanding these site conditions through analysis is crucial for establishing an ideal building location and incorporating local features into a successful design.
The document discusses the key principles of landscape design including focalization, proportion and scale, balance, order and unity, repetition, rhythm and sequence, and interconnection. It provides examples of each principle and how landscape designers use them to create functional and aesthetically pleasing designs. The principles guide the organization of design elements and materials according to the laws of nature. Landscape design aims to divide outdoor spaces into rooms for different uses and encourage movement throughout the yard.
This document provides information on establishing and maintaining lawns from either seed or turf. It discusses grass species mixtures for luxury or utility lawns, benefits and limitations of seed vs turf, and procedures for establishing a lawn from each. Key steps for seed include thorough soil preparation, even seed distribution, and constant moisture. For turf, the document outlines laying turf in a butt joint pattern, watering thoroughly, and allowing it to root before use.
These are a selection of landscape drawings I have done in the last few years.
Am starting to feel reasonably comfortable drawing with graphite or charcoal, but not at all with pen and ink... which is a shame really (as I like pen and ink!). it could be I need to use a brush, and get some movement into things.
This document discusses methods for determining the particle size distribution of soils. It describes sieve analysis and hydrometer analysis, which are used to measure particle sizes above and below 0.075 mm, respectively. It explains how sieve analysis works by sieving dry soil through a stack of sieves and measuring the mass retained on each sieve. It also provides definitions and applications of key terms used to characterize particle size distributions, such as effective size and uniformity coefficient.
Este documento descreve as várias etapas e elementos envolvidos no planejamento e desenvolvimento de um jardim ou parque, incluindo a terraplanagem, elementos construídos, rede de irrigação, plantio e detalhes construtivos. Ele também discute os materiais e técnicas de desenho usados para ilustrar o projeto, como plantas, perfis e elevações.
Project 3 - Residential Landscape ProjectKai Yun Pang
1) This document outlines the requirements for an individual final project to design a residential landscape.
2) Students must complete a series of drawings documenting the design process, from conceptual diagrams to a master plan.
3) The final submission will include 6 presentation boards containing these drawings, a project description, and cost and maintenance plans.
4) The project is worth 40% of the grade and is due on November 24th.
Gardening is back. With the slow down of the economy and tightening of our belts, we've seen a shift in priorities from we to me. Sharing is now trumping greed,& a return to a new sense of self-sufficiency is fueling a renewed appreciation for our land— defined more by nostalgia rather than geography; caretakers rather than developers.
Yard-sharing with people -- dividing resources, skills, space, tools, and time – is popping up to support our need to “go local,” strengthening our neighborhoods. We’re connecting to the soil and with each other, sharing the bounty and giving families food that’s more nutritious, tastier and less costly.
www.gardenmediagrup.com
GMG 2011 Garden Trends Report updated release September 10, 2010Garden Media Group
Garden Media Group's 2011 Garden Trends Report, Suzi McCoy released the top garden and outdoor living trends at the 2010 GWA Annual Symposium in Dallas, TX September 10, 2010.
This document describes the marketing opportunities available through Atlanta Home Improvement Magazine. It highlights that the magazine has over 250,000 readerships in the Atlanta area, many of whom are homeowners planning home improvement projects. It outlines the magazine's print and digital advertising options, as well as content marketing strategies like contributing articles, profiles as an expert, and participating in events. The document promotes the magazine as an effective way to reach homeowners interested in home remodeling, construction, and design services.
The document discusses strategies for protecting investments in the housing market. It recommends focusing on unique design, energy efficiency, and creating a healthy home. It also discusses trends like declining consumer confidence, demand for green and sustainable homes, and opportunities for builders in the current market, such as emphasizing energy efficiency and healthy design features that reduce costs.
ReminderMedia has partnered with GfK, a global marketing research organization, to construct an in-depth analysis regarding the power of American Lifestyle, Start Healthy, and Good to Be Home magazines, and the many ways it drives lucrative engagement.
This document discusses ways for individuals and businesses to be more environmentally friendly. It provides statistics on waste generated by Americans and how reducing consumption of resources like water, electricity, and paper can save significant amounts of energy and money. Specific tips recommended include changing to energy efficient light bulbs, using energy star appliances, setting timers and motion sensors, reusing and recycling materials, and buying recycled office supplies. The document encourages businesses to implement green practices and inform customers about their sustainability efforts.
This document discusses food safety practices for farmers market vendors and CSA farms. It emphasizes the importance of cleanliness and proper handling and display of produce to build customer trust. Key recommendations include cleaning and sanitizing all display materials before market, keeping produce cool during transport and display, using clean tables and containers, and minimizing customer handling of produce to reduce potential contamination. Maintaining high food safety standards helps assure customers that produce is safe.
The document promotes an upcoming Earth Day event that will feature exhibits on creating more sustainable homes, including a tiny house village, options for renewable energy, water conservation landscaping, and non-toxic household products. Visitors can tour tiny home designs, speak with energy and solar experts, and learn how to landscape water efficiently and use safe cleaning supplies. The event aims to educate the public on building greener homes and lifestyles.
The Kitchen & Bath Industry Show (KBIS) is the industry’s
leading expo and conference focused exclusively on the
kitchen and bath market. Taking place alongside the International Builders’ Show, no other event provides unparalleled access to the latest products, trends
and technologies shaping the broader residential design and
construction industry. KBIS has been the voice of the
kitchen and bath industry for over 50 years!
This is a little meta, but the goal of this marketing plan was not to build a roadmap for Bonnie's to become a $300MM business or to gain market share. My goal was to show Scotts and my interviewers that I had studied the industry, synthesized the information, and was excited about the role and company. The biggest difference between building this sample marketing plan versus doing it in industry or as a full-time employee is that I worked on this in a vacuum whereas on the job, it's a co-collaborative effort with cross-functional peers (finance, market research, sales, etc.), your manager, your team, and many other stakeholders who would give feedback before any of the ideas/recommendations come to life in execution.
The goal of a real-world marketing plan is to help a business achieve its goals. Whether that involves increasing revenue, expanding market share, or simply improving brand awareness, marketing plays an essential role in achieving success. To create a marketing plan that effectively drives business growth, you have to identify specific marketing goals and develop strategies to achieve those goals. This may involve conducting market research to better understand customer needs, developing marketing materials such as advertising campaigns and social media posts, or experimenting with new marketing techniques such as influencer marketing or integrated marketing communications. Ultimately, the goal of any marketing plan is to elevate a company's bottom line by attracting more customers and increasing sales.
www.tomkytran.com
What Is Religion And Its Role In Society Free Essay ExAparna Harrison
The document provides instructions for how to request an assignment writing service from HelpWriting.net. It outlines a 5-step process: 1) Create an account with valid email and password. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions until fully satisfied, with a refund offered for plagiarized work.
This document proposes a retail store concept called "Get Best from Waste" that sells reusable and recyclable household products created from waste materials. The store aims to promote reducing, reusing and recycling. It will target all age groups and use viral marketing. Products will be creatively designed and the store interior will have an historic feel using waste materials. The financial plan estimates initial costs of around $348,500 for rent, deposits, furniture, equipment and labor over the first 2 months.
« Green Is The New Sexy » is a trend report about the growing topic of « green & sustainable ».
Our objective is to decipher the different territories of sustainability that might be expressed in your business tomorrow.
Our in-depth documentary research covers the period from January 2019 to February 2020 and concerns Europe, North America and Asia, in sectors such as fashion, beauty, retail & architecture, food and mobility.
- CONTENTS -
INTRODUCTION
METHODOLOGY
FOREWORD
PART. 1 . MEGATRENDS & INSIGHTS ANALYSIS
A prospective analysis of new green & sustainability values with a selection of megatrends that bring to life the way in which expressions of sustainability will evolve in years to come
> Objective : Understand society’s new relationship to nature and sustainability
PART. 2 . EXPRESSION TERRITORIES
Defining expressions of sustainability relevant for brands illustrated through socio trends, products, retail concepts and creative inspiration.
> Objective : Have a grid that analyzes the different expressions of sustainability and identify emerging expressions that brands could pre-empt and target on their markets
The document discusses the need for more sustainable design and business practices to address environmental issues like global warming and waste. It argues that designers and businesses should take a holistic, life-cycle approach to reduce the ecological impact of products and services at each stage from design to production to usage to disposal. The goal is to innovate new models that promote sustainability, less consumption, and care for customers and the environment rather than just increasing sales and profits.
This document summarizes research showing that towels are highly contaminated objects in homes that can spread bacteria and cause illnesses. It then presents a new antibacterial towel product called InSafe that is made from silver, mint, and maize fibers to kill 99.99% of bacteria. Market research is provided on towel usage, purchases, and the size of the US towel market. A marketing plan is outlined to launch InSafe on Kickstarter using customer surveys, social media advertising, and emails from past backers to target the right audience. Product bundles and pricing, manufacturing needs, and timelines are presented, with the goal of generating $2 million in revenue from the campaign.
1) Color forecasting has expanded beyond the apparel industry to include other industries like finance, food packaging, and electronics who recognize the importance of color trends.
2) Leading color forecasting companies predict colors for home furnishings will reflect trends seen in apparel. Their color picks for 2008 include shades of green and blue iris.
3) These companies analyze color trends seen in art, architecture, and popular culture to identify upcoming colors and palettes for home furnishings designers and other industries.
The document discusses emerging trends in gardening such as growing vegetables and edible plants ("Garden to Table"), eco-friendly landscaping practices ("Eco-Scaping"), and using containers and vertical gardening to grow food in urban areas. It also mentions trends related to sustainability, organic methods, water conservation, and connecting with nature. Retailers are advised to pay attention to these trends to meet consumer demand for locally grown, chemical-free, environmentally-friendly food and gardening products and practices.
The document provides information and tips about outdoor kitchen design and local food. It discusses planning an outdoor kitchen layout that considers grill size and type, workspace, traffic flow, and lighting. It also promotes buying locally grown food from farmers' markets and community supported agriculture programs to get the freshest produce and support local farmers. Tips are given for finding farmers' markets and CSAs near you as well as growing your own food.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
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Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
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2. DEPARTMENTS
FRESH The latest news in exterior design.
PLANT PALATE Focuses in on a plant species as a design element.
STYLE Editors highlight fashionable garden elements.
SWATCH WATCH A revealing look at the latest in luxury fabrics.
GARDEN GOURMET What’s new and popular in outdoor kitchens.
GROUNDBREAKER Intimate portraits of the icons of exterior design.
LANDSCAPE Public spaces shaping the way we experience life outdoors.
LIVING GREEN Earth-friendly trends, ideas & products for the garden.
ON DESIGN Q & A with top landscape architects & exterior designers.
The Magazine of Exterior Design
3. CIRCULATION
2009
Guaranteed circ (per issue): 250,000
Seven issues per year
Single copy cover price: $5.99
One of the highest cover prices in the shelter category
Annual subscription price: $23.95
Subscriptions: 91.9%
The Magazine of Exterior Design
4. DEMOGRAPHIC OVERVIEW
2009
GARDEN DESIGN readers are affluent, educated and successful. They view their homes – both indoor
and out – as a creative expression of self.
Rate Base 250,000
Female 73.8%
Married/Living with Partner 85.8%
Median Age 54.5
Attended College 93.3%
Median Household Income $189,000
Median Total Asset Value $1,298,000
Median Value of Primary Residence $551,000
Owns Home 98.5%
Own 2+ Homes 36.4%
Source: Garden Design 2007 MMR Affluent Subscriber Study.
The Magazine of Exterior Design
5. EDITORIAL CALENDAR
2009
HOT TROPICS January/February
Explore the world’s most lush and beautiful spa gardens; live the Bali dream in a Made Wijaya garden; come with us as we delve into Sao Paulo, Brazil’s exotic
landscape design scene.
SPRING STYLE March
Modern outdoor rooms in Vancouver, Santa Fe and Sonoma; the ultimate guide to chic new planters – and grasses of every color and texture to pair with them;
outdoor entertaining in Malibu; a beachside garden party; and in-depth coverage of how climate change is impacting American gardens.
EXTERIOR DÉCOR April
The ultimate outdoor cocktail party in a Bay Area garden; poolside in Rio – high style in the garden; live the Bali dream in a made Wijaya garden; and snake
plants—the new varieties—indoors and out.
CLASSIC BEAUTY May
Garden graduation party in a sophisticated new Jersey garden; a French agapanthus garden with hot new varieties; a modern sculpture collection on a
Pennsylvania estate; luscious roses, elegant water features and amazing stone work in a classic Italian garden.
OUTDOOR DINING & ENTERTAINING July/August
A chic rooftop garden in Miami outfitted with outdoor spa, dining room, kitchen and living room; the new Southern hospitality…an Atlanta dinner party in a
contemporary garden; and the Rudd Winery opens its garden gates for a celebration in the vineyards.
AWARD WINNERS September/October
The first annual Green Awards – our editors’ picks of the top eco-friendly projects!
GARDEN HOLIDAY November/December
Tabletop floral arrangements from our favorite modern florists; gardens in the snow; top ten gifts for garden lovers; and a holiday celebration in a tropical
Hawaiian garden.
The Magazine of Exterior Design
6. GREEN MARKET BUYER’S GUIDE
2009
Garden Design’s Green Market reaches more of the customers you want than any other
publication. Its highly affluent readers use their large discretionary incomes on their passion –
outdoor living.
By advertising in the Green Market, you are marketing your company to 917,000 potential
customers and surrounding your company in a trusted and loved environment.
Green Market is the response mechanism for Garden Design. This section highlights a variety
of companies, turning the magazine into a useful and trusted resource for the professional as
well as the consumer.
Green Market is more than just a printed section in the number one magazine of its kind, it is
the buyer’s guide.
Green Market is a campaign, by combining your in-book ad with the online reader’s service,
generating leads. With a Green Market presence, you can truly impact some of the most
sought-after customers in the U.S. – Garden Design readers!
The Magazine of Exterior Design
7. NEW! Greenmarket’s Formatted Section
Capture the attention of our affluent readership through this high-style formatted section displaying
your product in an easy-to-read, eye-catching design.
8. ISSUE DATES
2009
ISSUE CLOSING DATE MATERIALS DEADLINE ON SALE
January/February November 24 December 1 January 20
March January 2 January 6 February 24
April February 6 February 10 March 31
May March 6 March 10 April 28
July/August April 23 April 27 June 16
September/October July 10 July 14 September 1
November/December September 3 September 8 October 27
The Magazine of Exterior Design
9. PROGRAMS &
PARTNERSHIPS
2009
American Society of Landscape Architects (ASLA)
The Cultural Landscape Foundation (TCLF)
New York Botanical Gardens
Chicago Botanic Gardens
The Garden Conservancy
Royal Oaks
The LA Arboretum
San Francisco Flower & Garden Show/Northeast Flower & Garden Show
The Chicago Merchandise Mart
Green Awards (Garden Design sponsored program)
Project Evergreen
Oasis Awards (Kalamazoo Outdoor Gourmet sponsored program)
The Magazine of Exterior Design
10. The highest read consumer
publication by the American
Society of Landscape Architects
(ASLA),
in which 18,000+ landscape
architects are members.
The Magazine of Exterior Design
11. The only exterior design
magazine focused entirely
on the creation of outdoor
spaces.
The Magazine of Exterior Design
12. TREND REPORT
2009
Exterior design is THE HOTTEST consumer shelter trend. Economic, geographic and psychographic conditions have all aligned to create the perfect
environment for investing in outdoor spaces.
Virtual Technologies Make More Leisure and Productive Time Outdoors
Wireless technologies and the cell phone have turned the outdoors into a virtual office and communication zone. As it is no longer necessary to be tethered to the
indoors by a wire, the option to spend more time in the outdoors is an attractive one. If there are more options to spend more time outside, investing more in exterior
design is a more practical solution than ever before.
Population Shifts to Favor the Outdoor Living Lifestyle
Geographic migration driven by baby boomer retirement to primarily sunshine and west coast states, results in massive increases in outdoor time, and outdoor
entertaining. The U.S. Census says this migratory trend will continue until 2016.
Consumers Want Green and Eco-friendly Living Solutions
Consumer spending on “green” will double in one year and reach $500 billion in 2008, according to the 2007 ImagePower Green Brands Survey. A well-appointed
garden space is the ultimate in green living.
Rising Energy Costs Make Outdoor Rooms Efficient
The Wall Street Journal went on to recognize that rising energy costs are helping to fuel the outdoor living boom. Due to rising energy costs, consumers are actively
redesigning outdoor spaces and, in doing so, adding valuable square footage to a home’s living area.
A Well-Designed Outdoor Room Increases Home Value
According to the National Association of Realtors “2007 Remodeling Cost vs. Value Report,” the creation of a well-planned outdoor room is listed as one of the top four
home improvement projects that significantly add value at the time of resell.
Architects See Dramatic Increase in Popularity of Outdoor Living Spaces
According to the AIA 2006 Home Designs Trends Survey, almost two-thirds of architects reported an increase in demand for outdoor rooms, outdoor kitchens, patios,
and decks, a dramatic increase from just one year ago.
Landscape Architecture Continues to Grow in Career Opportunities
According the U.S. Department of Labor, employment of landscape architects is expected to grow faster than average compared to all occupations through the year
2016. The development and design of green spaces for both lifestyle and ecological reasons has necessitated this growth.
The Magazine of Exterior Design
13. Accountability: Magazines Get Results
Magazines Lead in Driving Web Visits and Searches
Independent research shows that magazines rank first
in influencing consumers’ behavior on the web
Media That Influence
Marketers’ Rating of Media
Consumers to Start a Search
Effectiveness at Driving
for Merchandise Online
Web Traffic*
47%
Magazines
Magazines
Broadcast TV 43%
26% Newspapers 42%
Broadcast TV 18% Cable TV 35%
Face-to-Face 33%
Cable TV 16%
Radio 29%
Newspapers 14%
E-mail Ads 28%
Radio 11% Online Ads 25%
Outdoor 8% Outdoor 11%
Online 8%
Other 7%
Blogs 7%
Base: 160 marketing executives
Base: U.S. Adults 18+
*Advertiser websites, online promotions/offers
Source: BIGresearch’s Simultaneous Media Survey (SIMM 9)
or other web-based marketing sites
for Retail Advertising and Marketing Association (RAMA), 2007
Source: American Advertising
Federation (AAF), 2006
14. PURCHASING HABITS
More than 70% of GARDEN DESIGN subscribers purchase their garden supplies and materials
from large retail chains.
Home improvement materials 86.2%
Average amount spent $2,906
Major home remodeling 43.4%
Average amount spent $5,333
Remodeled, purchased, specified products and
materials for outdoor spaces in the past 12 months 69.7%
Average amount spent $9,701
Source: 2007 MMR Affluent Subscriber Study
The Magazine of Exterior Design
15. INFORMATION &
INVOLVEMENT
More than 87% of subscribers say they get their information about the garden and outdoor-
related subjects from GARDEN DESIGN.
Involved in all aspects of garden space 70.2%
Recommend or influence others on a
purchase of garden/outdoor related products 86.5%
Entertain in outdoor room or garden 78.8%
Source: 2007 MMR Affluent Subscriber Study
The Magazine of Exterior Design
16. INFLUENCING DESIGN
GARDEN DESIGN is the leading publication focused on exterior design through all related
elements including landscape, hardscape, furniture and décor.
GARDEN DESIGN provides inspiration for home-owners seeking to connect their interior
design style with their outdoor living areas in a seamless expression of themselves.
GARDEN DESIGN promotes an understanding of the creation, maintenance and use of living
spaces for entertainment, relaxation and personal expression.
GARDEN DESIGN has become the “must-read” for top designers, industry leaders and
sophisticated consumers
The Magazine of Exterior Design
17. Garden Design invites you to partner with us. Wrap your brand within the pages of the
leading magazine covering the hottest trends in home and garden, and reach the affluent
consumers and design professionals who are driving the marketplace.
We are excited about our new re-design and our continued dedication to the reader and to
our partners in providing forward thinking ideas in an ever evolving industry.
As your representative, It is my desire to strengthen our relationship, and help you increase
your market within Garden Design magazine.
Sincerely,
Laurie Sanders
Account Representative
The Magazine of Exterior Design