RetailOasis Big Breakfast Presentation: Full RetailOasis
The full presentation from all our RetailOasis Big Breakfast presenters - Mark Teperson (Accent Group), Kelly Miller (Mirvac), James Johnson (SalesForce), Stephen Kulmar (RetailOasis) and Pippa Kulmar (RetailOasis.
- what is difference between digital marketer and growth hacker?
- how can we use growth hacking to increasing revenue ?
- how can Data analysis can improve growth hacking process in your startup / company ?
- how can company / startup using growth hacking step by step ?
- is growth hacking hype or not ?
- is growth hacking depend on person or not ?
and the other answer about growth hacking ....
Wake Up Your Website Chicago October 22 2013Ektron
New ways to connect and engage more prospects, as well as acquire and retain more customers. We’ll even show you the tools that help make this possible.
Topics Include:
Digital Marketing Trends
Optimizing the mobile experience
Why personalization matters more than ever
Best Practices
Hashtag Daddy - The Hashtag destinationHashtag Daddy
Building up authenticity and interactivity of brands by using user generated content on corporate websites, social events and agency profiles. Encourage the audience to take part in the promotion of your brand. Excite them and amuse them by using audience posts with a proper reward or recognition for long term engagement.
Wake Up Your Website: Minneapolis, MN October 23 2013Ektron
You need to make each of your visits to your website count. This breakfast workshop covered the latest trends,strategies and best practices on how to get the most out of your digital and content marketing initiatives.
RetailOasis Big Breakfast Presentation: Full RetailOasis
The full presentation from all our RetailOasis Big Breakfast presenters - Mark Teperson (Accent Group), Kelly Miller (Mirvac), James Johnson (SalesForce), Stephen Kulmar (RetailOasis) and Pippa Kulmar (RetailOasis.
- what is difference between digital marketer and growth hacker?
- how can we use growth hacking to increasing revenue ?
- how can Data analysis can improve growth hacking process in your startup / company ?
- how can company / startup using growth hacking step by step ?
- is growth hacking hype or not ?
- is growth hacking depend on person or not ?
and the other answer about growth hacking ....
Wake Up Your Website Chicago October 22 2013Ektron
New ways to connect and engage more prospects, as well as acquire and retain more customers. We’ll even show you the tools that help make this possible.
Topics Include:
Digital Marketing Trends
Optimizing the mobile experience
Why personalization matters more than ever
Best Practices
Hashtag Daddy - The Hashtag destinationHashtag Daddy
Building up authenticity and interactivity of brands by using user generated content on corporate websites, social events and agency profiles. Encourage the audience to take part in the promotion of your brand. Excite them and amuse them by using audience posts with a proper reward or recognition for long term engagement.
Wake Up Your Website: Minneapolis, MN October 23 2013Ektron
You need to make each of your visits to your website count. This breakfast workshop covered the latest trends,strategies and best practices on how to get the most out of your digital and content marketing initiatives.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2022/08/the-future-of-retail-is-here-and-its-powered-by-embedded-computer-vision-a-presentation-from-grabango/
Will Glaser, Founder and Chief Executive Officer of Grabango, presents the “Future of Retail is Here, and It’s Powered by Embedded Computer Vision” tutorial at the May 2022 Embedded Vision Summit.
Now that computers can see, the way people interact with things will never be the same. Grabango’s checkout-free shopping system allows you to shop in grocery and convenience stores without having to drag every single item over a barcode scanner to check out. Grabango’s technology sees every product, understands what they are and knows where they are at all times. As items leave the store, it generates receipts and charges customers appropriately.
The system is deployed as a distributed embedded computing platform, running state-of-the-art neural networks, and is optimized for very high transaction volumes. In this talk, Glaser provides an overview of Grabango’s system and discusses how vision-based checkout systems are harder to design and build than alternative approaches but deliver compelling benefits. He then covers why an embedded approach is so critical to serving consumers’ real-world needs.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
2006:
A journey began with the thought of creating path breaking work and giving the world memorable brands through meaningful ideas. This journey was named as Six Inches, inspired by a famous saying that “between six inches of grey matter is where advertising wars take place”. We are proud of this journey. We are proud of this connectedness of 9 years, the learning’s, experiences, mistakes, teamwork and the brand universe.
2015:
We have revisited our past achievements and our future goals. And that has led us to a refreshing change for brand Six Inches to reflect our new path. We believe continuous improvement and change have been integral part of Six Inches growth. Continuous improvement has given us stability, reliability and a foundation, while our desire to change and constantly evolve have driven our growth and enabled us to thrive in the constantly evolving brands and consumer’s landscape.
Digital Enterprise Festival Birmingham 13th April 2017 - Robert Farrell Digit...CIO Edge
The marketing applications of Artificial Intelligence
How brands can use Virtual Reality & Augmented Reality
How video is transforming social media
The rise of ‘dark social’ and chat apps
How brands are going direct-to-consumer
Who wins in an environment where stores are not only physical, but, both physical and digital, and anybody can set up a store front very easily.
Where the role of the retailer of the future is not merely delivering product to the shelf, but will include pricing, picking, and delivering product right to the household.
Fox Cities Chamber Cultivate: Mobile MarketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be more mobile internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics. This will allow you be better educated and do whats best for you and your customers.
Social media is no longer optional for businesses, but should be an integral piece in their overall marketing strategy. If you’re not already using social media for your business, or feel like your social media marketing isn’t successful, this presentation is for you.
You’ll learn the benefits of social media marketing and how to overcome the challenges it can present to your business. Why your business needs a social media strategy and what should be included in it. How to measure your business’s success on social media and determine ROI. Finally, why social media should be integrated with your larger business and marketing goals.
Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamif...InsightInnovation
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners.
As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification – the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers and for generating a sustainable competitive advantage in their markets.
Why Your Marketing Will Fail Without Cross Channel Data & How to Fix ItBig Leap
Big Leap COO Tim Eyre is an experienced digital marketer who's spent time running large digital campaigns in both agency and in-house marketing settings. Tim took the stage at SLC | SEM's June 2016 event to share why data is king, how to compile data, how to use data to improving targeting, testing, & tracking, and how to use data to automate your AdWords campaign.
Interactive Content is the New 'Content'Rapt Media
Start involving and stop ignoring. Content that engages users is proving to be much more effective than traditional advertising.
Key Takeaway 1: Technology has changed the way we communicate and consume information.
The tried and true push marketing tactics (whether you are trying to sell a product, get or engage, attract, retain or train talent) of the past decades aren’t working anymore for 2 reasons:
Technology is changing how we communicate and consume information
and we are in the midst of a societal shift driven by millennials. We have to choose the right technologies to keep up, or we're in for trouble.
Key Takeaway 2: Why the Millennial Audience is driving disruption in the marketplace
How are Millennials different and why are we feeling an ever increasing pressure or shift in the marketplace in our efforts to reach, engage and retain this generation?
1: They are the first native technologist generation and they live online
2: They are notorious skeptics, but at the same time are very idealistic
3: They are gamers. They want interactive experiences.
Key Takeaway 3: Why Traditional Push/Passive Marketing tactics are continuing to lose their effectiveness for attracting, engaging consumers.
When it comes to content, the era of “if you build it, they will come” is coming to an end. The effectiveness of content marketing is no longer improved by simply pumping out more content. It has to be good, engaging and attention grabbing!
Key Takeaway 4: What are the benefits of Interactive Content?
Conversion:
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content. (DemandMetric)
Comparing interactive to passive content, interactive content is somewhat or very effective at educating the buyer (93% versus 70%), differentiating from competitors (88% versus 55%) and being shared (38% versus 17%). (DemandMetric)
Sharing:
30% share interactive content compared to 17% share passive content (DemandMetric)
Key Takeaway 5: Boombox and Rapt Media’s observations and insights into the changing marketplace.
Struggle of interactive content
- Harder to think in 4 dimensions
- Need more content: might need 10 minutes for a 2 minute experience
- Technology is hard
- Devices, browsers, operating systems
- Publication in "hostile environments"
Contact us:
info@raptmedia.com
caleb@raptmedia.com
@raptmedia
@Qzzr_
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
Bouw voor de customer journeys van morgen en bereid je commerce platform voor op snelle veranderingen. Guido X Jansen geeft je 5 handvatten om je commerce strategie klaar te stomen voor de nabije toekomst, en bespreekt o.a. Composable Commerce en (B2C én B2B) Marketplaces. Mis niets en blijf je concurrentie voor! Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2022/08/the-future-of-retail-is-here-and-its-powered-by-embedded-computer-vision-a-presentation-from-grabango/
Will Glaser, Founder and Chief Executive Officer of Grabango, presents the “Future of Retail is Here, and It’s Powered by Embedded Computer Vision” tutorial at the May 2022 Embedded Vision Summit.
Now that computers can see, the way people interact with things will never be the same. Grabango’s checkout-free shopping system allows you to shop in grocery and convenience stores without having to drag every single item over a barcode scanner to check out. Grabango’s technology sees every product, understands what they are and knows where they are at all times. As items leave the store, it generates receipts and charges customers appropriately.
The system is deployed as a distributed embedded computing platform, running state-of-the-art neural networks, and is optimized for very high transaction volumes. In this talk, Glaser provides an overview of Grabango’s system and discusses how vision-based checkout systems are harder to design and build than alternative approaches but deliver compelling benefits. He then covers why an embedded approach is so critical to serving consumers’ real-world needs.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
2006:
A journey began with the thought of creating path breaking work and giving the world memorable brands through meaningful ideas. This journey was named as Six Inches, inspired by a famous saying that “between six inches of grey matter is where advertising wars take place”. We are proud of this journey. We are proud of this connectedness of 9 years, the learning’s, experiences, mistakes, teamwork and the brand universe.
2015:
We have revisited our past achievements and our future goals. And that has led us to a refreshing change for brand Six Inches to reflect our new path. We believe continuous improvement and change have been integral part of Six Inches growth. Continuous improvement has given us stability, reliability and a foundation, while our desire to change and constantly evolve have driven our growth and enabled us to thrive in the constantly evolving brands and consumer’s landscape.
Digital Enterprise Festival Birmingham 13th April 2017 - Robert Farrell Digit...CIO Edge
The marketing applications of Artificial Intelligence
How brands can use Virtual Reality & Augmented Reality
How video is transforming social media
The rise of ‘dark social’ and chat apps
How brands are going direct-to-consumer
Who wins in an environment where stores are not only physical, but, both physical and digital, and anybody can set up a store front very easily.
Where the role of the retailer of the future is not merely delivering product to the shelf, but will include pricing, picking, and delivering product right to the household.
Fox Cities Chamber Cultivate: Mobile MarketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be more mobile internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics. This will allow you be better educated and do whats best for you and your customers.
Social media is no longer optional for businesses, but should be an integral piece in their overall marketing strategy. If you’re not already using social media for your business, or feel like your social media marketing isn’t successful, this presentation is for you.
You’ll learn the benefits of social media marketing and how to overcome the challenges it can present to your business. Why your business needs a social media strategy and what should be included in it. How to measure your business’s success on social media and determine ROI. Finally, why social media should be integrated with your larger business and marketing goals.
Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamif...InsightInnovation
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners.
As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification – the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers and for generating a sustainable competitive advantage in their markets.
Why Your Marketing Will Fail Without Cross Channel Data & How to Fix ItBig Leap
Big Leap COO Tim Eyre is an experienced digital marketer who's spent time running large digital campaigns in both agency and in-house marketing settings. Tim took the stage at SLC | SEM's June 2016 event to share why data is king, how to compile data, how to use data to improving targeting, testing, & tracking, and how to use data to automate your AdWords campaign.
Interactive Content is the New 'Content'Rapt Media
Start involving and stop ignoring. Content that engages users is proving to be much more effective than traditional advertising.
Key Takeaway 1: Technology has changed the way we communicate and consume information.
The tried and true push marketing tactics (whether you are trying to sell a product, get or engage, attract, retain or train talent) of the past decades aren’t working anymore for 2 reasons:
Technology is changing how we communicate and consume information
and we are in the midst of a societal shift driven by millennials. We have to choose the right technologies to keep up, or we're in for trouble.
Key Takeaway 2: Why the Millennial Audience is driving disruption in the marketplace
How are Millennials different and why are we feeling an ever increasing pressure or shift in the marketplace in our efforts to reach, engage and retain this generation?
1: They are the first native technologist generation and they live online
2: They are notorious skeptics, but at the same time are very idealistic
3: They are gamers. They want interactive experiences.
Key Takeaway 3: Why Traditional Push/Passive Marketing tactics are continuing to lose their effectiveness for attracting, engaging consumers.
When it comes to content, the era of “if you build it, they will come” is coming to an end. The effectiveness of content marketing is no longer improved by simply pumping out more content. It has to be good, engaging and attention grabbing!
Key Takeaway 4: What are the benefits of Interactive Content?
Conversion:
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content. (DemandMetric)
Comparing interactive to passive content, interactive content is somewhat or very effective at educating the buyer (93% versus 70%), differentiating from competitors (88% versus 55%) and being shared (38% versus 17%). (DemandMetric)
Sharing:
30% share interactive content compared to 17% share passive content (DemandMetric)
Key Takeaway 5: Boombox and Rapt Media’s observations and insights into the changing marketplace.
Struggle of interactive content
- Harder to think in 4 dimensions
- Need more content: might need 10 minutes for a 2 minute experience
- Technology is hard
- Devices, browsers, operating systems
- Publication in "hostile environments"
Contact us:
info@raptmedia.com
caleb@raptmedia.com
@raptmedia
@Qzzr_
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
Bouw voor de customer journeys van morgen en bereid je commerce platform voor op snelle veranderingen. Guido X Jansen geeft je 5 handvatten om je commerce strategie klaar te stomen voor de nabije toekomst, en bespreekt o.a. Composable Commerce en (B2C én B2B) Marketplaces. Mis niets en blijf je concurrentie voor! Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
21. GAMIFICATION
MARKET 2018
« When you have a game like
platform where knowledge is
applied, knowledge becomes
a resource. The more you
know, the better you are at
the game. » - Eugene Sheely