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Gamification -Sojier

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世斌 蔡
世斌 蔡

歡迎聯繫，Sojier https://goo.gl/Vxr0Mg PTT內容大致為： ●為何要遊戲化? 利用三個案例(FB、計步器、Forsquare)帶出遊戲化產生的創新價值，並講述遊戲化如何串起整個UX幫助達成設計目標。 ●遊戲化是什麼? 使用遊戲化大師周郁凱所提出的八角理論作為框架，講述各種遊戲化應用案例，讓同學們更了解遊戲化的操作與應用方式，最後帶出遊戲化真正的價值為"提供爽點"激發人們使用產品的動機。 ●如何操作遊戲化 首先講述如何將產品和服務拆解成一個個的功能模塊，並分享如何在模組間加入遊戲化的元素。 接著分享內外部動機的操作，以心理學家萊特（M.R.Letter）幼兒園繪畫實驗說明錯誤的獎勵將破壞人們的動機，傳達正確操作動機的觀念。 最後，分享兩種遊戲的經典循環，Engage loop和Progression Loop和其過程中給予使用者心流通道的學習體驗過程。

Design
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Gamification 遊戲化 By Sojier
Sojier Tsai 蔡世斌 交大機械系畢 北科大創新設計所肄 新創團隊 Wishcan Founder&CEO Appworks 第10屆新創團隊 UXer Android 最新益智類遊戲排行第一
WHY gamification? WHAT is gamification? HOW to gamification?
WHY gamification?
Facebook WHY gamification?
Pedometer WHY gamification?
Nike+ WHY gamification?
Foursquare WHY gamification?
Foursquare WHY gamification?
What if…?
- = ? 1 - = ? 1 - = ? 1 What if…? WHY gamification?
UX journey dot GG = line GG WHY gamification?
The Milk GG WHY gamification?
The Smartphone GG WHY gamification?
UX常是整體性的，一個環節出錯就會全盤GG Gamification 可用於補足UX的環節處 可應用Gamification產生創新的效果 SUMMARY
WHAT is gamification?
Octalysis八角理論 WHAT is gamification? http://yukaichou.com/gamification-examples/#.VsgDiPl96Uk
WHAT is gamification? Meaning 意義
Meaning-Wikipedia WHAT is gamification?
Meaning-高雄捷運娘 WHAT is gamification?
Meaning-LINE WHAT is gamification?
Meaning-勇者 WHAT is gamification?
Meaning-Save Earth WHAT is gamification?
WHAT is gamification? Accomplishment 進步感
Accomplishment-Level up WHAT is gamification?
Accomplishment-Linkedin WHAT is gamification?
Accomplishment-FB WHAT is gamification?
Accomplishment-LOL WHAT is gamification?
WHAT is gamification? Empowerment 賦與權力
Empowerment-技能樹 WHAT is gamification?
Empowerment-關卡推進 WHAT is gamification?
Empowerment-物品解鎖 WHAT is gamification?
WHAT is gamification? Ownership 擁有感
Ownership-圖鑑 WHAT is gamification?
Ownership-卡片 WHAT is gamification?
Ownership-神裝 WHAT is gamification? http://goo.gl/rrZepq
Ownership-炫富 WHAT is gamification?
Ownership-炫耀 WHAT is gamification?
WHAT is gamification? Social Pressure 社交
Social Pressure-WoW WHAT is gamification?
Social Pressure-Team WHAT is gamification?
Social Pressure-Group WHAT is gamification?
Social Pressure-Familly WHAT is gamification?
WHAT is gamification? Scarcity 缺稀性
Scarcity-限量寶物 WHAT is gamification?
Scarcity-限量跑車 WHAT is gamification?
Scarcity-巴菲特的午餐 WHAT is gamification?
WHAT is gamification? Unpredictability 不可預測性
Unpredictability-吃角子老虎 WHAT is gamification?
Unpredictability-隨機抽卡 WHAT is gamification?
Unpredictability-隨機抽卡 WHAT is gamification?
WHAT is gamification? Avoidance 避免損失
Avoidance-開心農場 WHAT is gamification?
Avoidance-排隊 WHAT is gamification?
Avoidance-連續登入 WHAT is gamification?
So…?
生存 安全 社交 尊重 自我實現 Maslow Hierarchy 社交互動 成就感 炫耀 公會家族 不確定性 避免損失 排名 痛點 爽點 WHAT is gamification?
SUMMARY WHY? 1 遊戲化可以補足體驗的環節處 可以利用遊戲化進行創新 WHAT? Octalysis八種遊戲化方式 利用這八種方法解決爽點問題
SUMMARY 不要侷限於遊戲化 更重要的是滿足使用者的爽點需求
HOW to gamification?
HOW to gamification? 功能模塊 拆解功能並加入遊戲化元素
模塊化-Google Ara HOW to gamification?
功能模塊-統一發票 HOW to gamification?
HOW to gamification?
HOW to gamification?
HOW to gamification?
功能模塊-社交 HOW to gamification?
HOW to gamification?
情感化 HOW to gamification?
情感化 HOW to gamification?
HOW to gamification?
HOW to gamification?
SUMMARY HOW? 先把功能與服務拆成一個一個的模塊 再在每個功能模塊上進行發想， 試著加入遊戲化的元素， 最後就有機會發現創新的可能!!!
休息一下 想想如何應用吧!
社交互動 成就感 炫耀 公會家族 不確定性 意義 避免損失 情感化 勇者 故事劇情 關卡推進 蒐集物品 徽章 點數 限量 師徒 組隊 隨機抽獎 連續登入 每日任務 排行榜 積分 創造 專屬客製化 好友互助 等級 進度調 送禮 虛擬人物 闖關 戰績
HOW to gamification? Motivation 激發使用者的動機
Motivation-內外部動機 HOW to gamification?
Motivation-內外部動機 HOW to gamification?
Motivation-內外部動機 HOW to gamification?
Motivation-內外部動機 HOW to gamification?
Motivation-Wikipedia HOW to gamification?
Motivation-給予正確的動機 HOW to gamification?
SUMMARY 動機不能亂給 除了內部、外部的方式外 也要考量各種因素
HOW to gamification? Others 其他可以注意的細節
Engagement Loop HOW to gamification?
Engagement Loop-LOL HOW to gamification? 進入遊戲 對戰 勝利/失 敗 愉悅/悔 恨 再來一場
Progression Loop HOW to gamification?
Progression Loop-Ro HOW to gamification?
Progression Loop-天堂 HOW to gamification?
Flow state 心流狀態 HOW to gamification?
Flow state 心流通道 HOW to gamification?
複習一下 今天講了什麼
SUMMARY WHY? 1 可以使用遊戲化手法進行創新 WHAT? Octalysis八種遊戲化手法 HOW? 分析你的服務與客群並加入正確動機
GG
THX
干貨整理 內含： • 蔡世斌 FB聯結，歡迎+好友討論喔 • 周郁凱 八角理論Octalysis中文解說 • 周郁凱 遊戲化八角理論英文Blog • 本次課程簡報檔案 • 多個遊戲化TED演講 • 遊戲化書目推薦 • 遊戲化工具和方法介紹 • Coursera Gamification課程連結
Q&A
Cashier WHAT is gamification?
Education system WHAT is gamification?
Leaderboard WHAT is gamification?
Gamification 可用於加入非基本需求的 ( 強化動機元 素 ※遊戲化的定義至今仍充滿爭議，切勿過度解讀，或畫地自限於遊戲化設計內 WHAT is gamification?
Zumbie runner
Gamify a boring job
Gamify a boring job
Accomplishment-Save Earth WHAT is gamification?
Empowerment-關卡推進 WHAT is gamification?
Ownership- RO神裝 WHAT is gamification?
Ownership- 閃閃發光神裝 WHAT is gamification?
Socail-Facebook group
Win state
Create
Create
Suck game
Fun
Game
Game & work http://www.slideshare.net/gzicherm/ross-smithg-summit2013
Motivation-給予正確的動機 HOW to gamification?
Flow state
4 type of player https://www.interaction-design.org/literature/book/
HOW to gamification? Design thinking
Tool kit HOW to gamification? http://www.gamified.uk/gamification-inspiration-cards/
Persona HOW to gamification?
Motivation-給予正確的動機 HOW to gamification? ??

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Gamification -Sojier

Editor's Notes

  1. 不知道大家小時候有沒有遇到這種情況 表現得夠好 作業簿子蓋上乖寶寶印張 徽章系統和成就獎勵 這些和遊戲裡的獎勵機制是非長雷同的 國小時候，表現好的學生在作業簿上會有獎勵的乖寶寶印章，這和遊戲中的獎勵、成就和徽章是不是很相似呢?
  2. 台灣的統一發票融入了樂透彩券的遊戲概念
  3. 不管是信用卡或是航空旅程和其他服務的會員，都可以見到如遊戲般有不同的等級和地位，就像圖中分別是普通會員、尊榮會員、白金會員、黃金會員 ●等級的遊戲機制 ●這讓高階的會員擁有更高的忠誠度、更難離開這個服務 ●從前面三個案例我們會發現 ●把遊戲的元素融入到設計當中，在我們的生活中已經隨處可見 ●我把這種設計方式稱之為遊戲化
  4. 今天的主題遊戲化設計
  5. 今天的主題遊戲化設計
  6. 這次主要表達三件事情 遊戲化是什麼、為什麼要使用、還有如何使用
  7. FACEBOOK的讚，就像是遊戲裡的積分一樣，被按讚讓人忍不住想一次一次的發廢文到FB上，我們常常可以看到許多正妹天天發廢文可能就是這個道理
  8. 計步器原先是為了幫助人們更健康的產品，但一開始願意接受的客群非常有限，直到…….他們將神奇寶貝的遊戲元素加入了計步器中， 每走一步就會獲得一點積分，皮卡丘也會跟著一點一滴的變強，有些計步器裡的怪物甚至可以跟別人對戰呢 同時這也讓更多的年輕族群開始願意使用計步器，讓健身變得輕鬆又有趣
  9. ●智慧型運動裝置出現 ●NIKE+是其中一個有應用遊戲化設計也非常成功的服務 ●分享社群 ●讓原本覺得懶惰、認為運動無聊的人，開始覺得運動是一件有趣的事情 NIKE+是非常紅的一個設計，UX圈也常常提到他的成功，同樣是一個計步和監測身體數值的產品 當你看到你每次的數字越來越好，就像是你的積分一次比一次高一樣 接著NIKE+會在你達到指定的條件後給你成就獎杯或是各種徽章
  10. 6億美元
  11. 首先什麼是遊戲化呢?
  12. http://goo.gl/KpN8Kw
  13. 234.5678万美元
  14. Google 模組化手機Project Ara 
  15. Google 模組化手機Project Ara 
  16. Google 模組化手機Project Ara 
  17. Google 模組化手機Project Ara 
  18. Google 模組化手機Project Ara 
  19. Google 模組化手機Project Ara 
  20. Google 模組化手機Project Ara 
  21. Google 模組化手機Project Ara 
  22. Google 模組化手機Project Ara 
  23. Google 模組化手機Project Ara 
  24. Google 模組化手機Project Ara 
  25. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  26. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  27. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  28. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  29. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  30. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  31. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  32. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  33. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  34. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  35. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  36. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  37. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  38. 無業遊民 UXD UXR CX Servicedesign 麻煩引介 GAMI慢了9九年，台灣UX的這塊已經落後非常多 如果有人的新創團隊或公司對GAMI教學工作坊有興趣的話，都可以聯絡我，現在正在進行免費的實驗性質工作坊服務
  39. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果
  40. 可以針對不同的動機，加入不同的強化動機遊戲元素 以達到提升使用者體驗的效果