1. The document proposes a mobile game application called Heritage GameMobile to help educate youth about cultural heritage by making it an engaging and fun learning experience. 2. The application aims to address issues like lack of knowledge about heritage value and poor awareness of cultural importance among youth aged 12 to 25, who are seen as key to achieving 2030 sustainable development goals. 3. The document outlines the philosophy, problem identification, idea selection process, business model, sample app features, and distribution analysis for the Heritage GameMobile application concept.

1. 1
Heritage GameMobile application

2. 2
Cultural center challenges 2030
• Lack of knowledge of the value of heritage
• Globalization on other cultures and the disappearance of heritage
• Lack of interest in heritage sites
• Digital access to heritage
• Poor awareness of the importance of cultural heritage and property rights
INTRODUCTION

3. 3
Our Philosophy
Help the target group, school and university students, learn about heritage by playing
Identify
• Media preoccupation
• Lack of incentive
• gap between the
technology and heritage
Problem selection
gap between the
technology and
heritage
problem statement
How we can use
technology to reduce
gap of heritage
knowledge for whom 12-
25 educated youth
Idea
Game of
heritage
Application
Our user is selected for whom 12-25 educated youth because we know that a large proportion of our youth, which is
37% of the Egyptian people, "according to the Central Agency for Mobilization and Statistics“
And that young people from 12 to 25 years are the hope to achieve the goals of sustainable development 2030, which
is one of the most important axes of culture

4. 4
We think we will solve the problem in a new and technological way
We got a lot of ideas.
42 The idea we got was that we were comparing two ideas so that we
choose an idea of them
1. Game of heritage Application
2. Virtual Museum
We vote and choose
Game of heritage Application
Idea selection

5. 5
Our business model
1. Customer segments
2.Value propositions: learning by gaming.
3.Channels: mobile application
4. Customer relationships: automated
5. Revenue streams: paid advanced level
6. Key resources: tools of infrastructure & platform
7. Key activities: updating
8. Key Partnerships
9. Cost structure.

6. 6
App Project Sample
Feature One
automated
Feature Three
Collect points
used as features
Feature Four
For free in the
early levels
Feature Two
paid in advanced
levels

7. 7
Digital distribution SWOT analysis
Weaknesses
• Need for hard drive capacity
◦ Visibility
◦ Costs of new infrastructure
Threats
◦ E-commerce challenges (Beynon-
Davies 2004)
◦ Distribution service folds
Strengths
◦ Lower costs
◦ Convenience
◦ Environmental impact
◦ Ease of distribution
Opportunities
◦ Wider markets
◦ Elimination of the second-hand
market
◦ No shelf-space restrictions
◦ Cloud systems

8. 8
Closing
Thank You for your listening
Our team:
1. Ali – team leader
2. Basem
3. Abdelaziz
4. Asmaa
5. Yousef
6. Yusuf