This document provides an overview of lean user research. It defines lean user research as low-cost methods of research used to either discover new ideas or validate existing work. Some examples of lean research methods include guerrilla testing, remote usability tests, intercept interviews, and A/B tests. The document discusses when lean research should be used, such as during design sprints or when questions arise. It also provides tips for how to effectively conduct lean research, including developing a plan, choosing a method, deciding on a sample size, and looking for patterns in results. The overall goal of lean research is to keep projects moving forward with minimum investment.
This document provides social media and digital marketing best practices for businesses. It recommends prioritizing key digital platforms like websites, Google My Business, Yelp, and Facebook/Instagram and ensuring profiles are complete, accurate and have positive reviews. The document stresses the importance of creating engaging content on a regular schedule through different social media platforms. It also suggests turning customers into brand advocates by encouraging them to post online about their positive experiences.
The document discusses considerations for creating an app as a first-time developer or small business owner. It recommends using a simple, affordable platform that provides guidance for building apps without experience. Such a platform allows users to develop an app idea inexpensively to gauge public interest before investing significant money or time into professional development. The document promotes a free, easy-to-use app creation software that supports this goal for entrepreneurs and small businesses.
This document discusses freelancing and provides advice for those interested in becoming freelancers. It notes that while freelancing is not for everyone, anyone can start earning money freelancing. The key is to focus on solving clients' problems rather than just showcasing skills or work. Good communication, presenting value, and getting referrals are important. Email outreach should focus on benefits for the client and ask clear yes/no questions. Getting testimonials and then asking clients for referrals can help grow business. Charging money, rather than working for free, establishes value for the freelancer's time and services.
This document provides 8 principles for authentically social branding on social media platforms. It discusses prioritizing top platforms, focusing on people over products, using engaging visual content like videos over static images, educating and entertaining audiences rather than just promoting, leveraging different platform features, using paid promotion strategically, making products fun and shareable through contests and user-generated content, and encouraging customer advocacy. Specific best practices and examples are given for each principle to help humanize brands on social media.
Team 12 Apps for Good competition entry 2014MrMckenzie
The document describes an app called Nervous Nelly that is aimed at helping students aged 11-16 who are struggling at school. The app allows students to anonymously share their feelings about stressful situations at school without feeling embarrassed. Research showed there is a need for such an app, as many students feel stressed, alone, or bullied at school but don't tell anyone. Feedback from students was positive and suggested features like a report bullying button.
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Facebook Pages: The Good, the Bad, the UglyLikeable Media
This document discusses best practices and common mistakes for using Facebook Pages. It outlines five common mistakes to avoid: providing silent treatment to fans, being too self-promotional, excessive posting that can lead to unsubscribes, not providing a clear call to action for fans, and having a plain, uncustomized page. The document then highlights examples of pages that exemplify best engagement with fans, appealing overall appearance, good customer service, creative integration of Facebook features, and most original content.
Mohamed Gamal Qandil Elalfi is an Egyptian civil engineer seeking a challenging position. He graduated in 2016 with a bachelor's degree in civil engineering from El Shorouk Academy. He has work experience as a site civil engineer through summer internships with ICPM CO and Altabarak Engineering & Contracting Co. He is proficient in AutoCAD, SAP 2000, ETABS, CSI COLUMNS, and Microsoft Office. He has skills in reinforced concrete design, communication, and the ability to work individually or as part of a team.
This document provides social media and digital marketing best practices for businesses. It recommends prioritizing key digital platforms like websites, Google My Business, Yelp, and Facebook/Instagram and ensuring profiles are complete, accurate and have positive reviews. The document stresses the importance of creating engaging content on a regular schedule through different social media platforms. It also suggests turning customers into brand advocates by encouraging them to post online about their positive experiences.
The document discusses considerations for creating an app as a first-time developer or small business owner. It recommends using a simple, affordable platform that provides guidance for building apps without experience. Such a platform allows users to develop an app idea inexpensively to gauge public interest before investing significant money or time into professional development. The document promotes a free, easy-to-use app creation software that supports this goal for entrepreneurs and small businesses.
This document discusses freelancing and provides advice for those interested in becoming freelancers. It notes that while freelancing is not for everyone, anyone can start earning money freelancing. The key is to focus on solving clients' problems rather than just showcasing skills or work. Good communication, presenting value, and getting referrals are important. Email outreach should focus on benefits for the client and ask clear yes/no questions. Getting testimonials and then asking clients for referrals can help grow business. Charging money, rather than working for free, establishes value for the freelancer's time and services.
This document provides 8 principles for authentically social branding on social media platforms. It discusses prioritizing top platforms, focusing on people over products, using engaging visual content like videos over static images, educating and entertaining audiences rather than just promoting, leveraging different platform features, using paid promotion strategically, making products fun and shareable through contests and user-generated content, and encouraging customer advocacy. Specific best practices and examples are given for each principle to help humanize brands on social media.
Team 12 Apps for Good competition entry 2014MrMckenzie
The document describes an app called Nervous Nelly that is aimed at helping students aged 11-16 who are struggling at school. The app allows students to anonymously share their feelings about stressful situations at school without feeling embarrassed. Research showed there is a need for such an app, as many students feel stressed, alone, or bullied at school but don't tell anyone. Feedback from students was positive and suggested features like a report bullying button.
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Facebook Pages: The Good, the Bad, the UglyLikeable Media
This document discusses best practices and common mistakes for using Facebook Pages. It outlines five common mistakes to avoid: providing silent treatment to fans, being too self-promotional, excessive posting that can lead to unsubscribes, not providing a clear call to action for fans, and having a plain, uncustomized page. The document then highlights examples of pages that exemplify best engagement with fans, appealing overall appearance, good customer service, creative integration of Facebook features, and most original content.
Mohamed Gamal Qandil Elalfi is an Egyptian civil engineer seeking a challenging position. He graduated in 2016 with a bachelor's degree in civil engineering from El Shorouk Academy. He has work experience as a site civil engineer through summer internships with ICPM CO and Altabarak Engineering & Contracting Co. He is proficient in AutoCAD, SAP 2000, ETABS, CSI COLUMNS, and Microsoft Office. He has skills in reinforced concrete design, communication, and the ability to work individually or as part of a team.
Jeffrey B. Bowen is the founder, president, and CEO of Starbooker Presents, a full-service public relations, event planning, and talent acquisition company. Over his 30+ year career, he has booked thousands of concerts and corporate events, managed performing arts venues, and worked with high-profile clients across entertainment, including Cirque Productions, Jay Leno, and the Eagles. Currently, Bowen leads Starbooker Presents in providing stellar entertainment experiences for businesses, performing arts centers, and corporations through lasting relationships in the talent representation industry.
Empowering Students as Digital Witnesses (Part 2 of 2)Wesley Fryer
This document discusses empowering students as digital witnesses by having them document and share experiences using digital media. It provides reasons for story chasing such as developing literacy and critical thinking skills. It also lists ways to story chase, including using planned or impromptu recordings with hardware like digital recorders and software like Flickr, Audacity and Garageband. Story chasing projects are suggested to preserve local history and inspire creativity.
El documento describe las habilidades académicas y tecnopedagógicas que los participantes desarrollarán en el módulo, incluyendo reflexionar sobre creencias educativas, analizar factores que influyen en el aprendizaje, desarrollar principios de alfabetización digital y búsquedas estratégicas, autoevaluación, realizar proyectos y promover intervenciones educativas, y construir un portafolio de aprendizaje. También describe los materiales de apoyo como direcciones electrónicas, programas y
Poverty is defined as lacking material possessions or money. Common causes of poverty include corruption, economic trends, overpopulation, and diseases. Poverty is addressed by creating jobs, raising minimum wage, providing health coverage and paid leave, and economic security programs. Organizations like CARE and Doctors Without Borders work to reduce poverty by providing aid, training, healthcare, and disaster relief in poor communities worldwide. Individuals can help by volunteering or donating money to support the missions of these organizations.
Este documento habla sobre el color y la tipografía en el diseño. Explica que el color puede transmitir diferentes sensaciones y que es importante en el diseño para atraer la atención del espectador. Describe los sistemas de color RGB, CMYK y teorías como la de Ostwald. También analiza la percepción, simbología e interpretación de los colores y la importancia de la tipografía en el diseño.
Webinar 8 | Nov-16 | An indigenous perspective of development: Social and cul...Smart Villages
Long Lamai is a Kelabit community located in Sarawak, Malaysia with 116 households and 598 residents. While the community previously led a nomadic lifestyle as hunter-gatherers, they settled in their current location in the 1950s and took up farming. In 1991, they suffered a massive forest fire that destroyed their primary forest. More recently, the community's youth have begun migrating to nearby towns for work. The headman of Long Lamai believes that initiatives like their community telecenter have helped open up opportunities for sustainable tourism income while preserving their culture and traditions.
Transfer Pricing: Transferpreise optimieren – Transferpreis-Risiken vermeiden Kim Lembeck
Präsentation über Transfer Pricing, gehalten im Rahmen des Seminars der ZfU International Business School am 25.6.2012
Download möglich unter: http://tpandmore.ch/DE/news.html
Senegal | Aug-16 | The Smart Villages InitiativeSmart Villages
1. The Smart Villages Initiative aims to foster entrepreneurship and access to key services like education, health, clean water, and ICT connectivity in rural villages.
2. It focuses on sustainable local energy solutions and bringing together scientists, entrepreneurs, villagers and policymakers to discuss overcoming barriers to energy access.
3. The initiative has held workshops in several regions to engage communities and facilitate policy discussions on improving energy access for rural development.
4. A key workshop discussed the water-energy-food nexus and how to balance synergies and trade-offs between these sectors to spur development in West Africa.
Shivay Thakur is seeking a career opportunity in a corporate industry that allows growth and contribution to organizational success. He has over 8 years of experience in collections, sales, and data analysis. His skills include proficiency in MS Office, analytics, communication, and teamwork. Currently working as a team leader managing zone data and customer requests at Axis Securities Ltd since 2010. Previously worked as an executive at Compitent synergies Pvt. Ltd from 2010 to July 2010 in post-paid connections for Reliance. He holds a BCA from MCRP University and is interested in music, traveling, and was involved in sports in school.
Como fazer apresentações de sucesso, utilizando os mais recentes e comprovados métodos de criação e entrega?
É a essa questão que este workshop pretende dar resposta.
"Operator as an App" - The Smart Pay-TV Future in Russia/CISVerimatrix
This document discusses Verimatrix's solutions for enabling operators to deliver pay-TV services as apps on connected devices rather than requiring set-top boxes. It provides case studies of IPTV operators using this model with Samsung and LG smart TVs. Verimatrix provides content security that allows operators to offer live TV, video-on-demand, and other services directly through smart TV apps without the need for additional equipment. This expands service access and reduces costs while securing monetization across networks and devices.
Dokumen ini membahas metode Lyapunov untuk menganalisis sistem nonlinier. Metode ini digunakan untuk menentukan ketergantungan sistem terhadap kondisi awal dan perilaku dinamikanya, seperti chaos atau periodik. Ada dua jenis metode Lyapunov, yaitu metode yang menyelesaikan persamaan diferensial sistem dan metode yang tidak menyelesaikannya. Metode ini berguna untuk menilai kualitas dan kuantitas sistem. Diberikan contoh p
Lee-Anne Walker developed prototypes for two ideas to help senior high school students transition from school to work: 1) Workshops led by experts covering career exploration, CV/interview preparation, and mentorship; and 2) An online portal providing a one-stop resource for career guidance, simulations, and connections to employers. Both prototypes were demonstrated to and received positive feedback from the stakeholder, a teacher, though some questions were raised. Further refinement of the prototypes and testing with additional stakeholders was recommended before pursuing implementation.
Danny Setiawan describes the stages startups go through and tools to validate hypotheses to get to product/market fit. The stages are problem/solution fit, then product/market fit, then growth. Tools include creating proto-personas, problem framing stories, user journey mapping, storyboarding, surveys, user interviews, and usability testing. Danny offers coaching, workshops, training, and support to help companies test hypotheses and get user feedback to progress through the stages.
Jeffrey B. Bowen is the founder, president, and CEO of Starbooker Presents, a full-service public relations, event planning, and talent acquisition company. Over his 30+ year career, he has booked thousands of concerts and corporate events, managed performing arts venues, and worked with high-profile clients across entertainment, including Cirque Productions, Jay Leno, and the Eagles. Currently, Bowen leads Starbooker Presents in providing stellar entertainment experiences for businesses, performing arts centers, and corporations through lasting relationships in the talent representation industry.
Empowering Students as Digital Witnesses (Part 2 of 2)Wesley Fryer
This document discusses empowering students as digital witnesses by having them document and share experiences using digital media. It provides reasons for story chasing such as developing literacy and critical thinking skills. It also lists ways to story chase, including using planned or impromptu recordings with hardware like digital recorders and software like Flickr, Audacity and Garageband. Story chasing projects are suggested to preserve local history and inspire creativity.
El documento describe las habilidades académicas y tecnopedagógicas que los participantes desarrollarán en el módulo, incluyendo reflexionar sobre creencias educativas, analizar factores que influyen en el aprendizaje, desarrollar principios de alfabetización digital y búsquedas estratégicas, autoevaluación, realizar proyectos y promover intervenciones educativas, y construir un portafolio de aprendizaje. También describe los materiales de apoyo como direcciones electrónicas, programas y
Poverty is defined as lacking material possessions or money. Common causes of poverty include corruption, economic trends, overpopulation, and diseases. Poverty is addressed by creating jobs, raising minimum wage, providing health coverage and paid leave, and economic security programs. Organizations like CARE and Doctors Without Borders work to reduce poverty by providing aid, training, healthcare, and disaster relief in poor communities worldwide. Individuals can help by volunteering or donating money to support the missions of these organizations.
Este documento habla sobre el color y la tipografía en el diseño. Explica que el color puede transmitir diferentes sensaciones y que es importante en el diseño para atraer la atención del espectador. Describe los sistemas de color RGB, CMYK y teorías como la de Ostwald. También analiza la percepción, simbología e interpretación de los colores y la importancia de la tipografía en el diseño.
Webinar 8 | Nov-16 | An indigenous perspective of development: Social and cul...Smart Villages
Long Lamai is a Kelabit community located in Sarawak, Malaysia with 116 households and 598 residents. While the community previously led a nomadic lifestyle as hunter-gatherers, they settled in their current location in the 1950s and took up farming. In 1991, they suffered a massive forest fire that destroyed their primary forest. More recently, the community's youth have begun migrating to nearby towns for work. The headman of Long Lamai believes that initiatives like their community telecenter have helped open up opportunities for sustainable tourism income while preserving their culture and traditions.
Transfer Pricing: Transferpreise optimieren – Transferpreis-Risiken vermeiden Kim Lembeck
Präsentation über Transfer Pricing, gehalten im Rahmen des Seminars der ZfU International Business School am 25.6.2012
Download möglich unter: http://tpandmore.ch/DE/news.html
Senegal | Aug-16 | The Smart Villages InitiativeSmart Villages
1. The Smart Villages Initiative aims to foster entrepreneurship and access to key services like education, health, clean water, and ICT connectivity in rural villages.
2. It focuses on sustainable local energy solutions and bringing together scientists, entrepreneurs, villagers and policymakers to discuss overcoming barriers to energy access.
3. The initiative has held workshops in several regions to engage communities and facilitate policy discussions on improving energy access for rural development.
4. A key workshop discussed the water-energy-food nexus and how to balance synergies and trade-offs between these sectors to spur development in West Africa.
Shivay Thakur is seeking a career opportunity in a corporate industry that allows growth and contribution to organizational success. He has over 8 years of experience in collections, sales, and data analysis. His skills include proficiency in MS Office, analytics, communication, and teamwork. Currently working as a team leader managing zone data and customer requests at Axis Securities Ltd since 2010. Previously worked as an executive at Compitent synergies Pvt. Ltd from 2010 to July 2010 in post-paid connections for Reliance. He holds a BCA from MCRP University and is interested in music, traveling, and was involved in sports in school.
Como fazer apresentações de sucesso, utilizando os mais recentes e comprovados métodos de criação e entrega?
É a essa questão que este workshop pretende dar resposta.
"Operator as an App" - The Smart Pay-TV Future in Russia/CISVerimatrix
This document discusses Verimatrix's solutions for enabling operators to deliver pay-TV services as apps on connected devices rather than requiring set-top boxes. It provides case studies of IPTV operators using this model with Samsung and LG smart TVs. Verimatrix provides content security that allows operators to offer live TV, video-on-demand, and other services directly through smart TV apps without the need for additional equipment. This expands service access and reduces costs while securing monetization across networks and devices.
Dokumen ini membahas metode Lyapunov untuk menganalisis sistem nonlinier. Metode ini digunakan untuk menentukan ketergantungan sistem terhadap kondisi awal dan perilaku dinamikanya, seperti chaos atau periodik. Ada dua jenis metode Lyapunov, yaitu metode yang menyelesaikan persamaan diferensial sistem dan metode yang tidak menyelesaikannya. Metode ini berguna untuk menilai kualitas dan kuantitas sistem. Diberikan contoh p
Lee-Anne Walker developed prototypes for two ideas to help senior high school students transition from school to work: 1) Workshops led by experts covering career exploration, CV/interview preparation, and mentorship; and 2) An online portal providing a one-stop resource for career guidance, simulations, and connections to employers. Both prototypes were demonstrated to and received positive feedback from the stakeholder, a teacher, though some questions were raised. Further refinement of the prototypes and testing with additional stakeholders was recommended before pursuing implementation.
Danny Setiawan describes the stages startups go through and tools to validate hypotheses to get to product/market fit. The stages are problem/solution fit, then product/market fit, then growth. Tools include creating proto-personas, problem framing stories, user journey mapping, storyboarding, surveys, user interviews, and usability testing. Danny offers coaching, workshops, training, and support to help companies test hypotheses and get user feedback to progress through the stages.
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
The document discusses common mistakes made in A/B testing and provides advice to avoid false or misleading results. It recommends integrating analytics to properly track and segment test results, running tests for sufficient time periods that include full business cycles to avoid false positives or negatives, and performing thorough quality assurance testing to prevent browser or device-related issues from influencing outcomes. The key is to design hypotheses based on solid customer insights and data rather than guesses, and continue testing until a representative sample is collected rather than stopping early just because a test appears significant.
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback LoopLaunch Angels
This document discusses the importance of the feedback loop when building an MVP. It outlines the 5 Ws (What, Why, Who, Where, When) that founders should consider when analyzing feedback. The 5 Ws help determine goals, reasons for projects, appropriate users to collect feedback from, where users spend their time, and how much data is needed before making decisions. The document also recommends tools for the feedback loop like Google Analytics, Crazy Egg, Survey Monkey and human-to-human contact, and emphasizes continuously collecting data, validating the business model, and never stopping analysis.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Lean Impact–Lean Startup for Mission-driven Organizations by Leanne Pittsford...Lean Startup Co.
This document provides an overview of Lean principles and concepts for social good organizations. It discusses the Lean Startup methodology, including building Minimum Viable Products (MVPs) to test assumptions, Getting Out of the Building to gather user feedback, and being willing to Pivot if needed based on what is learned. Specific examples like Fasal, Gateway Green, and Lean Impact's own experience pivoting are shared to illustrate these Lean concepts in practice.
“Digital Transformation: Going Beyond Buzzwords” - ConveyUX Boston 2019 Keyno...Jaime Levy Consulting
Digital Transformation is not about applying the latest trending technology to your company’s value proposition out of fear of falling behind. Instead, it’s an overarching strategy with measurable milestones for reshaping the way that the business runs in order to provide a better customer experience. This requires senior leadership, product owners and cross-functional teams to evolve their corporate culture into one where collaboration, rapid experimentation, and process optimization is the norm. This talk provides a theoretical foundation along with practical techniques for the implementation of real Digital Transformation.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Glenn Muske presented on effective use of social media and online marketing analytics. Some key points:
1. Popular social media platforms like Twitter, YouTube, and Instagram were discussed along with tips for effective usage, including using hashtags, engaging followers, and analyzing metrics.
2. Online marketing analytics were emphasized as important for setting goals, testing strategies, and measuring success. Metrics like views, clicks, and engagements were covered.
3. Case studies demonstrated tracking social media posts and A/B testing titles to determine best practices. Lessons included allowing time for testing, clearly defining goals, and reviewing trends over individual data points.
Lean LaunchPad e@UBC Lessons Learned presented at iHub Nairobi 2014.08.12iain.verigin
Describes Lean LaunchPad program at UBC. Discusses what we've tried - what worked, what didn't, and what we're now trying.
We are not offering this program in Nairobi. We just wanted to share how we offer the program. Our program is a combination of university courses, non-credit LLPs, and mentorship via Office Hours.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
The document provides an overview of customer discovery concepts and lessons learned from testing assumptions. It discusses establishing problem and customer theories by defining target users' key needs, wants and motivations. Interviews use open-ended questions to understand problems from users' perspectives rather than leading questions. The document emphasizes starting with qualitative data to understand motivations before quantitative data, and testing assumptions through methods like user journeys and the "five whys" technique. Lessons highlight practicing soft skills, focusing interviews, and re-testing assumptions continuously.
20 top AB testing mistakes and how to avoid themCraig Sullivan
This document discusses best practices for A/B testing. It provides guidance on several common mistakes made in A/B testing, including not testing for long enough, putting too much faith in confidence values, and self-stopping tests prematurely. The key recommendations are to test for at least two business cycles or purchase cycles, whichever is longer, continue testing until the predetermined end date regardless of early results, and make decisions based on error bar separation and sample sizes rather than confidence values. Testing best practices like collecting a large enough sample size and running whole cycle tests are emphasized to avoid false positives and draw reliable conclusions from A/B tests.
What Is Product Excellence by Google Product ManagerProduct School
This document summarizes a presentation on product excellence by Google. It discusses key concepts in product management like understanding users, mapping critical user journeys, prioritizing features, avoiding common pitfalls, establishing shared principles of excellence, measuring success metrics, and iterating to improve the product. The document provides examples and exercises to illustrate these concepts. The overall message is that achieving product excellence is an ongoing process of aligning teams, empathizing with users, building the right things, and continuously measuring and improving.
This document summarizes a presentation on integrating user experience (UX) into an organization. The presentation covers starting UX efforts now using low-cost methods like observations, card sorting, and usability testing. It addresses common arguments against UX like time, money and lack of need. The presentation stresses showing results to gain support, creating information radiators, and building internal evangelists. Overall it provides guidance on launching and growing a UX practice within an existing organization.
Your data is great, but does it work for your usersvickybuser
How can you be confident that you’re organising and labelling your content in ways that best meet the needs of the people using it? What appears logical in the data may not turn out to reflect the way your users see the world. It’s tempting to make assumptions about your users based on your own experiences, but it’s far better to find out directly from the users themselves. For effective information architecture (IA), user research is crucial for developing knowledge about users’ information seeking behaviours, the trigger words they're looking for, and how they understand the subject domain.
In this session we’ll look at what user research is and the role it plays in figuring out how to structure successful content-rich websites. We’ll take a whistle-stop tour of a toolbox of user research tools and techniques, and how to mix and match the methods to get the best results. For example, during a typical IA project you’d aim to balance the insights gained from search log and usage data analysis with more qualitative techniques such as interviews (to learn about people's information needs), card sorts (to get a sense of how people group and label content) and tree tests (to find out how people look for content). We’ll also briefly cover personas, surveys, contextual inquiry, usability testing, A/B testing, and diary studies. We’ll use examples to show how a better understanding of your users can help you to support them in finding what they need.
You’ll discover why it’s always important to do user research, what methods to use when, and how to avoid some of the potential pitfalls (like recruiting the wrong participants, asking the wrong types of questions, or doing the research in the wrong phase of a project). We’ll also discuss the challenges of finding the time and resources to do the research in the first place, framing it in order to challenge your assumptions, and finally making sure you can deliver value from it in ways that will most benefit your users.
Selling UX in Your Organization - Stir Trek 2012Carol Smith
Bring The Users: Selling UX in Your Organization was presented at Stir Trek 2012 in Columbus, Ohio by Carol Smith. You are convinced that UX work will not only save time and effort, but will also increase profits. Now you need to persuade your team to integrate UX activities into your work. This presentation will give you the facts to back up your convictions. Carol provides you with clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
Customer Feedback: the missing piece of the Agile puzzleskierkowski
The document provides 8 rules and 10 mechanisms for building products customers want. The 8 rules are: 1) Your opinion is wrong, 2) Don't ask what people want, 3) Fake it till you make it, 4) Make it cheap and throw it out, 5) Scalability is not a problem, 6) Overcommit and deliver, 7) Don't bother with feature lists, 8) Not all users are customers. The 10 mechanisms are ways to understand customer needs and include outstanding support, surveys, interviews, and analytics tools.
This document outlines 8 principles for making user research lean:
1. Just do it - Conduct research in real world locations like coffee shops and airports.
2. It's a collective effort - Research should involve the whole product team to surface assumptions and gaps.
3. Know your assumptions - Sketching helps reveal assumptions.
4. Mix discovery and validation - Blend new ideas generation with improving existing products.
5. Go beyond listening, watch what they do - Observation provides important insights beyond interviews.
6. Quality over quantity - Look for patterns rather than large samples.
7. Go beyond interviews and observations - Methods like phone tours, diaries and concept comparisons provide additional insights.
8.
This document discusses the evolution of design in modern enterprises and the challenges facing experience design teams. It outlines 7 skills that high impact experience design teams must gain: 1) act as a glue across organizational boundaries; 2) have a broad aperture and understand multiple perspectives; 3) facilitate change; 4) create shared understanding across boundaries; 5) design for ecosystems of people and technologies; 6) design conditions that enable change; and 7) demonstrate business value through rigorous measurement. The document argues that design thinking is becoming more strategic and transformative in modern enterprises.
This document discusses designing for social good. It provides examples of social goods like clean air and literacy. Designing for social good is a choice that requires considering stakeholders beyond just customers, including communities, environments, and future generations. An effective process involves co-initiating with diverse partners, co-sensing issues and opportunities, co-presencing to understand perspectives, co-creating prototypes, and co-evolving solutions. Quotes emphasize the need to consider humanity, compassion and justice in technology and design visions. The document contrasts different approaches like immersion versus observation and open versus closed dialogue. It concludes that social issues are not problems to be solved but rather continuous co-creative systems that require impact without permission within communities
This document outlines a framework for integrating design teams into existing company cultures in a way that creates alignment rather than disruption. It discusses how company cultures are made up of mental models, structures, patterns and behaviors. When a new design function is introduced, it can disrupt these cultural norms. The framework provides a process for discovering a shared group purpose to help align the design team with the rest of the organization from the start. Key steps include building a challenge map to surface strategic issues, drafting individual purpose statements, agreeing on a short group statement, and establishing rituals to incorporate the purpose into daily work.
This document discusses how to communicate a clear design vision and strategy by first defining business and user goals. It recommends discovering user needs through research, synthesizing insights, and visualizing goals. The focus is on developing focus statements to articulate where business and user goals intersect. Stories and scenarios with users are used to visualize and guide design work. Communicating value helps get consensus on concepts. Defining strategy upfront helps solve the right problems, while user research uncovers opportunities to support goals.
11. WHAT IS LEAN USER RESEARCH?
Lean
Search Execution
12. WHAT IS LEAN USER RESEARCH?
What’s the minimum investment to
keep your team moving forward
building meaningful, useful, viable,
feasible products or services.
Lean
@Liya_James
13. WHAT IS LEAN USER RESEARCH?
Lean
investment
Cost of
Decision
mins hours days
Guerrilla test - pull people off the street/at coffeeshops
Remote usability test with usertesting.com
Adword Test
Remote observation
Email Validation
5 second test
squint test
Photo Narratives
Intercept interviews
Mental Model Games
Phone tours
Co-creation sessions
A/B Test
Vote with your money
Landing page validation
14. WHAT IS LEAN USER RESEARCH?
DISCOVERY
mins hours days
Guerrilla test - pull people off the street/at coffeeshops
Remote usability test with usertesting.com
Adword Test
Remote observation
Email Validation
5 second test
squint test
Photo Narratives
Intercept interviews
Mental Model Games
Phone tours
Co-creation sessions
A/B Test
Vote with your money
Landing page validation
15. WHAT IS LEAN USER RESEARCH?
mins hours days
Guerrilla test - pull people off the street/at coffeeshops
Remote usability test with usertesting.com
Adword Test
Remote observation
Email Validation
5 second test
squint test
Photo Narratives
Intercept interviews
Mental Model Games
Phone tours
Co-creation sessions
A/B Test
Vote with your money
Landing page validation
VALIDATION
20. WHO DOES USER RESEARCH?
User Researcher Everyone
Coaches
Trains
Plans
Facilitates
Manage database
Runs Complex Experiments
Learn Basics
Shadow
Participates
Run Simple Experiments
@Liya_James
21. WHO DOES USER RESEARCH?
Customers
Who has the problem we are solving?
Would they buy product?
How much?
How?
Friends & Family
Can find “Forehead Slappers”
Who do you talk to?
Co-workers
Experts
@Liya_James
23. WHEN TO DO LEAN USER RESEARCH?
DESIGN SPRINT 0 DESIGN SPRINT 1 DESIGN SPRINT 2 DESIGN SPRINT 3
DEV SPRINT 0 DEV SPRINT 1 DEV SPRINT 2
In design sprints
?
or…
any time you have a question
that’s blocking you?
@Liya_James
41. HOW TO DO LEAN USER RESEARCH
Make a prototype
@Liya_James
42. HOW TO DO LEAN USER RESEARCH
Make a plan
ASSUMPTIONS DECISIONS STRUCTURE
DIVIDE &
CONQUER
@Liya_James
43. HOW TO DO LEAN USER RESEARCH
Pick a Method
@Liya_James
mins hours days
Guerrilla test - pull people off the street/at coffeeshops
Remote usability test with usertesting.com
Adword Test
Remote observation
Email Validation
5 second test
squint test
Photo Narratives
Intercept interviews
Mental Model Games
Phone tours
Co-creation sessions
A/B Test
Vote with your money
Landing page validation
44. HOW TO DO LEAN USER RESEARCH
Decide Who and How Many People
ONE IS BETTER THAN NONE
@Liya_James
52. WE DO LEAN RESEARCH BY BOTH LOOKING FOR NEW IDEAS
AND CHECKING YOUR WORK.
DISCOVER
NEW IDEAS
VALIDATE
WORK
From the perspective of an
existing or potential customer
or your product or service
WRAP-UP