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BUILDING
WEALTH AND
COMMUNITY
Nero Xiong
Emily Murillo
Haley Thompson
Benjamin Boczulak
Hannah Chauvin
“There is no power for
change greater than a
community discovering
what it cares about”
– Margaret J. Wheatley
OUR TEAM
Nero
Xiong
Emily
Murillo
Haley
Thompson
Benjamin
Boczulak
Hannah
Chauvin
DIVERSITY OF
US
POPULATION
Figure 1. Diversity of US Population (Stanford Graduate School of Business, 2017)
Non-Hispanic Americans
Hispanic Americans
INSIGHT:
VALUE
COMMUNITY
AND FAMILY
(Korzenny & Korzenny, 2012)
Collectivism Individualism
(Korzenny & Korzenny, 2012)
INSIGHT:
COLLECTIVISM
OVER
INDIVIDUALISM
INSIGHT:
INVEST
LESS THAN
MAJORITY
$0.18
Hispanic-American
couples
$0.51
White couples
Figure 2. Investing Habits of Hispanic-Americans (Cobb-Clark & Hildebrand, 2006)
SAVING HABITS OF
HISPANIC-AMERICANS
42%
of families
(Federal Reserve, 2017)
INSIGHT:
STARTING
BUSINESSES
HISPANIC
MILLENIALS
ALL
MILLENIALS
(Stanford Graduate School of Business, 2017)
OUR SOLUTION REACH
by Fifth Third Bank
Micro Loans
Term Loans
Investment
Returns Interest
FUND
OPPORTUNITY
Families and Individuals
- Build wealth and support the local community
- Support future generations
- Innovative businesses
OPPORTUNITY
Small Business
– - Increased access to capital, employment,
and job creation
– - 32% increase in new businesses (Khavul, 2010)
BUSINESS
VIABILITY
Cincinnati Access Fund
– $3.5 Million Dollars
– Micro Loans and Term Loans
– Subsidized by City of Cincinnati
(Fifth Third Bank, 2018)
BUSINESS
VIABILITY
Aspiration Bank
90% of customers
choose to pay
(Ellingson, 2017)
BUSINESS
VIABILITY
– Case Study in India
– Returns on microloans in the USA
(Khavul, 2010)
BUSINESS
VIABILITY
$75-$100
Billion
(Valdes & Moya, 2012)
FINAL
RESULTS
Cross-selling
Impact on the community
More money to save
“There is no power for
change greater than a
community discovering
what it cares about”
– Margaret J. Wheatley
REFERENCES
Cobb-Clark, D. A., & Hildebrand, V. (2006). The Portfolio Choice of Hispanic Couples. Social
Science Quarterly, 87(5), 1344–1363.
Ellingson, A. (2017, April 26). Online bank Aspiration helps consumers put their money where their
values lie. Retrieved from https://www.bizjournals.com/losangeles/news/2017/04/26/online-
bank-aspiration-values.html
Federal Reserve. (2017, October). Share of families that saved in the United States from 2001 to
2016, by ethnicity. Statista - The Statistics Portal.
Fifth Third Bank. (2018, October 2). Fifth Third Announces Launch of $3.5 Million Cincinnati
Access Fund; Joins LISC, City of Cincinnati to Boost Minority Entrepreneurship. Retrieved
November 19, 2018, from https://www.53.com/content/fifth-third/en/media-center/press-releases
/2018/press-release-2018-10-02.html
JD Power Survey. (2016). JD Power.
Khavul, S. (2010). Microfinance: Crating Opportunities for the Poor? Academy of Management,
24(3), 58–72.
Korzenny, F., & Korzenny, B. A. (2012). Hispanic marketing: connecting with the new Latino
consumer (2nd ed). London ; New York: Routledge.
Prudential. (2014). The Hispanic American Financial Experience. Retrieved from
https://www.prudential.com/media/managed/hispanic_en
/prudential_hafe_researchstudy_2014_en.pdf
Stanford Graduate School of Business. (2017). 2017 State of Latino Entrepreneuership. Retrieved
from https://www.gsb.stanford.edu/sites/gsb/files/publication-pdf/report-slei-state-latino-
entrepreneurship-2017.pdf
Valdés, M. I., & Moya, S. (Eds.). (2012). Win! the Hispanic market: strategies for business growth.
Ithaca, NY: Paramount Market Pub.
QUESTIONS?

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